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CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST reddit Brands of the Year 2014

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CAMPAIGNSTATS
LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS
FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTEST
BESTUSER GENERATEDCONTENT 25FULLYFUNCTIONAL
GAMES SUBMITTED
107,000+
CLICKSDRIVEN
EVERY
SUBMISSION
RECEIVEDAPRIZE
LAPTOPS, GIFT CARDS, AND REDDIT
SHIRTS FOR EVERY ENTRY
Lenovo needed an 8-bit game to mirror the new season of
their web series, Tough Season. They ran a competition,
targeted to our development community, challenging users
to create their own 8-bit games for a chance to win an
assortment of prizes. In the end, Lenovo could only award
their prizes to the top 5 games. But so many amazing
games were submitted, Lenovo stepped up and bought
EVERY users that submitted a reddit t-shirt as a huge thank
you for their work.

Publicado en: Marketing

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