Value Journal, a monthly news journal from Redington Value Distribution, intends to update the channel on the latest vendor news and Redington Value’s Channel Initiatives. Key stories from the January Edition: • Dell EMC's HCI Solutions Get Poweredge Boost • Cambium Networks, Redington Value host partnership launch event • Set for Success - Rashad Baradie, General Manager - KSA - Value Distribution • Fortinet extends cloud security applications portfolio to AWS customers • Red Hat OpenShift Application Runtimes now available • Cisco introduces new business architecture training and certifications • AWS revamps AWS Partner Network • Veeam Availability Suite 9.5 Update 3 now released • Oracle seals Aconex deal for $1.2 billion • HPE launches multi-cloud management solution HPE OneSphere

1. de la Serna said, “The
engagement from the room
comprising value-added
resellers and systems integrators
stakeholders was impressive.
During
the Q&A
Issue 18 // January 2018
With this latest PowerEdge server platform, designed and optimised for HCI, customers of all
sizes can expect even more powerful and predictable performance
DELL EMC’S HCI SOLUTIONS GET
POWEREDGE BOOST
Continued on page 3
Continued on page 3
portfolio and enlightened on the
many benefits of partnering with
the company. Martín de la Serna,
Vice President Sales, EMEA
and Biju SK, Vice President
Engineering from Cambium
Networks presented on how
the channel can be empowered
through the firm’s elaborate
partner and incentive programs.
One of the primary objectives
of the event was to ensure
partners were informed on how
their customers could benefit
from Cambium’s end-to-end
wireless fabric solutions. The
vendor also took the opportunity
to announce its Social Projects
initiatives, where the company will
provide a free POC for a partner’s
customers involved in social
causes through schools or NGOs.
Wireless broadband solutions
provider Cambium Networks and
regional value-added distributor
Redington Value recently held a
launch event of their partnership
in Dubai, UAE. The event was
also aimed at acquainting the
channel partners with the
vendor’s offerings.
The 80 plus attendees were
educated on Cambium’s extensive
Cambium Networks, Redington Value
host partnership launch event
The event was aimed at acquainting the channel partners with the vendor’s offerings.
Martin de la Serna, Cambium Networks
Redington Value is a value added distributor for the following brands in parts of Middle East & Africa:
Dell EMC’s HCI (hyper-
converged infrastructure)
portfolio has received a
substantial boost with the
availability of Dell EMC HCI
appliances on Dell EMC
PowerEdge 14th generation
servers.
With this latest PowerEdge
server platform, designed and
optimised for HCI, customers
of all sizes can expect even
more powerful and predictable
performance with even greater
configurability for hosting a wide-
range of mission critical software
applications on Dell EMC VxRail
and XC Series appliances.
“Customers transforming
their IT are increasingly turning
to HCI as an ideal foundation
for simplifying IT today and for
the future,” said Chad Sakac,
President, Converged Platforms
and Solutions Division, Dell EMC.
“Our turnkey, pre-integrated,
tested and validated HCI
appliances enable customers to
simply stand-up and scale IT
infrastructure, backed by trusted
dependability and performance, to
help IT organizations more easily
meet the growing demands of their
businesses.”
The upgraded Dell EMC
hyper-converged infrastructure
appliance portfolio offers
customers significantly faster
access to applications and data
thanks to higher core counts,
faster clock frequency, more
memory channels, and faster
memory resulting in up to 1.7x
more processing power and
62 percent higher internal
bandwidth.
Dell EMC VxRail Appliances
on PowerEdge 14th generation
servers offer more
powerful and
For more information, please write to sales.value@redingtonmea.com

3. 3
Fortinet extends cloud security
applications portfolio to AWS customers
AWS customers can now better identify and protect applications and data from
cyber-attacks and other advanced threats vectors.
Fortinet has extended its
virtualised Security Fabric
applications to Amazon Web
Services (AWS) customers with a
broad set of solutions that can be
managed through a centralized
console.
The firm has also achieved
AWS Security Competency status,
which highlights AWS Partner
Network (APN) members who have
demonstrated technical success
and proven customer adoption
in providing security solutions
on AWS. With Fortinet, AWS
customers can now better identify
and protect applications and data
from cyber-attacks and other
advanced threats vectors.
FortiSandbox is now available
as Pay-As-You-Go On Demand in
AWS Marketplace and provides
a cloud-based malware sandbox
that automatically analyses
suspicious programs and offers
detection against zero-day threats
for applications and data hosted
on AWS.
FortiSIEM, AWS-integrated
security information and event
management solution, is available
now as BYOL in AWS Marketplace,
delivering comprehensive visibility
and analytics of both security and
network operations for a holistic
view of threat data across an
organization.
Fortinet also announced that
it has expanded its Fabric-Ready
Partner Program with Amazon
Web Services.
John Maddison, Senior
Vice President of Products
and Solutions, Fortinet, said,
“To keep pace with evolving
infrastructure requirements,
Fortinet has extended its Security
Fabric virtualized solutions to
AWS customers, from sandbox
capabilities, to centralized
performance and compliance
management. Having one cloud
security provider to protect all
types of workloads running on
AWS ensures that customers
benefit from a single security
management console, with
consistent updates and licensing
models across all their cloud
security applications.”
In addition to FortiSandbox
and FortiSIEM, Fortinet Security
Fabric virtualized solutions
are available now in the AWS
Marketplace, including FortiGate
Enterprise Firewalls, FortiWeb web
application firewalls, FortiMail for
secure mail gateway, FortiManager
for centralized cloud security
management, and FortiAnalyzer
for centralized network logging,
analytics and reporting.
From page 1From page 1
Cambium Networks...Dell EMC...
Redington Saudi Arabia
Distribution has evolved from being
a product-centric to a solution-
centric firm over the last few years.
We boast the largest portfolio of IT
products and solutions, which span
across the traditional technology
domains such as networking, voice,
servers, storage, software, security
and infrastructure. We aim to grow
even more aggressively over the
next year.
During 2018, we encourage
our partners to focus on solutions
around Internet of Things, mobility,
cloud and hyperconvergence. They
can maximize the opportunity
by attaching services to all these
technologies, which will help
them improve their margins
greatly. Partners should invest in
developing lasting relationships
with their customers by ensuring
they are consultative in their
approach. They must think beyond
just selling and become an advisor
for their customers’ businesses.
Over the course of 2018, our
partners will see us reiterating our
position in the market. Following
the immense success of the Red
Vault in the UAE, we are aiming to
launch the solutions center in Saudi
Arabia next year – Red Vault Saudi.
We are bullish of our growth
strategies in place and urge our
partners to take the lead and
transform their businesses to the
requirements of the digital era. We
are excited for a prosperous 2018
ahead.
Set for
successBy Rashad Baradie, General Manager, KSA,
Redington Value
COLUMN: REDefined
predictable performance across
millions of flexible configuration
options to meet any HCI use
case and more demanding,
mission-critical workloads in
VMware environments.
Dell EMC XC Series on 14th
Generation PowerEdge servers
enables higher performance for
workloads, faster networking
speeds and new NVMe/SSD
configurations.
The firm’s VxRail
Appliances on PowerEdge
14th generation servers
can be ordered now and is
generally available since
mid-December. Dell EMC
XC Series models XC640,
XC740xd and XC740 on
PowerEdge 14th generation
servers are generally available.
session, their queries reflected
the expertise they had in
different vertical markets such as
hospitality, security and SMB. It
was also clear that many partners
were looking for an alternative
supplier of wireless technology
that could deliver carrier class
quality and performance at a
disruptive price point and without
recurring license fees.”
He also added that Redington
did an “excellent job getting
the word out about Cambium’s
unique selling proposition to its
partner community. The launch
event venue was at overflow
capacity with partners excited to
learn about Cambium’s end-to-
end wireless solutions and cloud-
based management platform.”
Partners wanted to know
how the vendor’s solutions could
propel profitable business growth.
“Cambium’s high performance,
carrier-class solutions, disruptive
pricing, and license-free
controllers and cloud-based
management resonated with
the partners that were fortunate
enough to join our event and that
will be invited to join the Cambium
Partner Program,” he added.
Ramkumar Balakrishnan,
President, Redington Value, said,
“The response for the launch
event is a testimony to Cambium
Networks’ leadership in the
wireless broadband space. We are
looking forward to developing the
market through our expansive
network of channel partners and
deliver Cambium’s exceptional
offerings to regional customers.”
John Maddison, Fortinet
For more information, please write to sales.value@redingtonmea.com

4. 4
Red Hat has announced the
general availability of Red Hat
OpenShift Application Runtimes,
enabling organizations to
accelerate cloud-native app
development with a curated set
of frameworks and runtimes
for prescriptively building and
running microservices-based
applications.
Cisco has expanded its learning
portfolio with new business
architecture training and
certifications. Through this
portfolio, the firm aims to equip
professionals with the latest skills,
tools and best practices, which will
enable them to build and strengthen
the bridge between technology
solutions and business needs.
These new offerings mark the
second recent addition to Cisco’s
business transformation-focused
learning portfolio.
“The relationship between
customer and vendor is being
significantly disrupted by
digital transformation, with
the long-term result being a
closer relationship, spanning
more than the deal,” said Shadi
Salama, Channel Leader, East
Mike Piech, Red Hat
provides a methodology for
uncovering a company’s
business goals.
Business Architecture
Specialist Certification: Builds
on the foundational skills
and knowledge assessed at
the Analyst level with a focus
on change management and
the creation of a customized
transformation roadmap.
Business Architecture
Practitioner Certification: Expands
upon the Specialist level by
validating a candidate’s mastery
in leveraging tools, methodologies
and best practices to bridge IT
solutions with the organization’s
business goals.
Training courses supporting
each of these certifications,
respectively, include adopting the
Cisco introduces new business
architecture training and certifications
Through this portfolio, the firm aims to equip professionals with the latest skills, tools and
best practices.
Business Architecture Approach,
applying Business Architecture
Techniques and mastering the
Business Architecture Discipline.
Region, Cisco Middle East. “As
the industry transforms and
companies try to evolve their
businesses, new talent gaps
are forming. Our new Business
Architecture training and
certification offerings target the
business skills that go hand in
hand in conjunction with the
technology skills to address the
growing talent needs brought
forth by business transformation.”
Three new specialist
certifications and related training
courses have been designed to
progressively build and validate
expertise in business architecture:
Business Architecture
Analyst Certification: Equips
professionals with a general
awareness of business
architecture principles and
Red Hat OpenShift Application
Runtimes now available
This enables organizations to accelerate cloud-native app development with a curated set of frameworks and runtimes.
By providing a tightly
integrated and fully supported
offering for developing
microservices in multiple
languages and frameworks,
Red Hat aims to balance
developers’ need for choice with
the operational requirement
for standardization and
support – both for creating new
applications and re-architecting
existing ones.
Mike Piech, VP and GM,
Middleware, Red Hat, said,
“Red Hat OpenShift Application
Runtimes manifests Red Hat’s
decade-plus of experience with
Red Hat JBoss Middleware in
this new runtime offering built
from the ground up for the next
generation of microservices-
based application development.”
Red Hat OpenShift
Application Runtimes supports
multiple runtimes, languages,
frameworks and architectures,
with the following key features
and benefits:
Simplified development: The
offering reduces the complexity
of developing cloud-native
applications by integrating
OpenShift Container Platform
capabilities with multiple
runtimes and frameworks,
including wizard-based setup,
service discovery, external
configurations, and circuit
breakers for fault tolerance.
Strategic flexibility: Red
Hat OpenShift Application
Runtimes supports hybrid cloud
configurations, helping avoid
cloud provider lock-in.
Speed of delivery: Due to
its integration with Red Hat
OpenShift Container Platform,
Red Hat OpenShift Application
Runtimes provides developers
with a fully automated platform
for provisioning, building and
deploying applications and their
components.
Service Catalog integration:
Combined with the OpenShift
service catalog, enterprise IT
organizations can take full
advantage of multi-cloud
investments by integrating
cloud-based services.
Certified and supported
runtimes available with Red Hat
OpenShift Application Runtimes
include Java EE, WildFly Swarm,
Eclipse MicroProfile, Eclipse
Vert.x, Node.js, and Spring Boot.
Red Hat OpenShift
Application Runtimes is now
available. Customers can
download the latest release from
the Red Hat Customer Portal or
at OpenShift Online.
Shadi Salama, Cisco Middle East
For more information, please write to sales.value@redingtonmea.com

5. 555
Amazon Web Services, (AWS),
an Amazon.com company has
unveiled several new features
for its marketplace and AWS
Partner Network program to
further simplify the purchasing
and deployment of third-party
software on AWS. The company
also introduced new AWS Partner
Network (APN) programs to
increase consulting partner
success and aid ISVs in building
AWS revamps AWS Partner Network
The firm also introduced the preview of a new enterprise feature for sellers and buyers in the AWS Marketplace.
their SaaS businesses on AWS, as
well as new APN competencies in
Machine Learning and networking
to help customers select APN
Partners with the right expertise.
Terry Wise, VP, Global
Alliances for Amazon Web
Services, said, “In the past year
we have added more than 10,000
new partners to the APN, and
more than 160 thousand active
customers are using software
from AWS Marketplace. To
support this growth, we are
continuing to invest heavily in
the APN Program to ensure that
AWS customers have access to
the best software and services for
AWS and so that our partners can
continue to build successful cloud
businesses on AWS.”
AWS also introduced the
preview of a new enterprise
feature for sellers and buyers
in the AWS Marketplace: the
Enterprise Contract for AWS
Marketplace, an agreed upon
standardised contract template
Channel Reseller Program and
offers a new, tiered incentive
structure that rewards APN
Consulting Partners who
are innovating on behalf of
their customers with proven
solution capabilities and have
achieved competencies in the
areas of Migration, Managed
Service Provider (MSP), and/or
DevOps.
The new AWS Software-as-a-
Service (SaaS) Factory provides a
comprehensive set of enablement
content and collateral for APN
Technology Partners with SaaS
offerings.
The new SaaS Accelerate
Program aids technology partners
in driving increased profitability
with go-to-market support for
their SaaS solutions including
funding for lead generation and
customer proof-of-concepts, and
resources for joint sales support.
The AWS SaaS Factory and
SaaS Accelerate Program will be
available in early 2018.
between enterprise software
buyers and sellers that resolves
challenging terms including
liability, dispute resolution,
IP protection, warranty, and
more across multiple vendors.
Participating customers are able
to eliminate lengthy procurement
negotiations that can delay
projects for months.
Enterprise Contract for AWS
Marketplace is currently available
in preview to interested enterprise
customers and will be generally
available to all sellers and
enterprise buyers who choose to
accept the standardized enterprise
contract terms in the first quarter
of 2018.
AWS also introduced the AWS
Solution Provider Program for
APN Consulting Partners and new
programs for technology partners
to build and grow their AWS-
based SaaS offerings.
The AWS Solution Provider
Program, which will be available
in early 2018, replaces the
Veeam Availability Suite 9.5
Update 3 now released
With this release, enterprises can replace their legacy backup and eliminate data management siloes with a single Availability
platform for multi-cloud enterprise.
delivered what quickly became
the No. 1 VM Backup solution
with unprecedented reliability
and ease-of-use,” said Peter
McKay, Co-CEO and President,
Veeam. “Veeam Availability Suite
9.5 Update 3 is the biggest release
in Veeam’s 10-year history. In
one, unified Veeam solution,
customers can manage their
entire environment – virtual,
physical, or cloud – and ensure
No. 1 Availability for any app, any
data, any cloud.”
With this release Veeam
is also including its Universal
Storage API, a new storage
interface that will allow Veeam to
more rapidly support new storage
integrations going forward,
leading to superior backup
performance, lower risk of data
loss, and more rapid recovery.
As a result, in Veeam Availability
Suite 9.5 Update 3, the company
is able to add integration with
IBM Spectrum Virtualize,Peter McKay,Veeam
extending Veeam’s storage
snapshot integration capabilities
to IBM Storwize and any SAN
Volume Controller based storage
arrays, as well as to the Lenovo
Storage V Series. This expansion
of Veeam’s strategic partnership
with IBM is in addition to current
strategic partnerships with HPE,
Cisco, and NetApp.
New capabilities in VAS 9.5
U3 include built-in management
for Veeam Agent for Microsoft
Windows 2.1 and Veeam Agent
for Linux v2, support for
VMware Cloud on AWS, IBM
Storage integration, Lenovo
Storage integration along with
new analytics and monitoring
capabilities in Veeam ONE.
Veeam Software has announced
the immediate availability of
Veeam Availability Suite (VAS)
9.5 Update 3 (U3), to extend
comprehensive data management
and ensure Availability for all
workloads—virtual, physical, and
cloud—centrally managed via
a single Veeam “pane of glass.”
With this release, enterprises
can now replace legacy backup
offerings, which have hindered
business transformation for so
long, and ensure Availability
across their enterprise with a
single, consistent platform.
“Veeam recognized a decade
ago that a more innovative
approach to backup and
Availability was needed, and
Terry Wise, Amazon Web Services
For more information, please write to sales.value@redingtonmea.com

7. 7
Dell EMC - Workshop With Safaricom - Kenya - 1 December
Fortinet-FortiGate Workshop -Riyadh-18th Dec 2017
Symantec - Customer Event-Riyadh-14th Dec 2017
Fortinet-FortiGate Workshop -Riyadh-18th Dec 2017
Palo Alto - UTD Session-Khobar - 13th Dec 2017 Palo Alto -Next Gen Security Partner Event-Cairo -19th Dec 2017
Microsoft - Partner Roundtable - Kenya - 19 December
EVENTS
Fortinet- FortiGate Workshop - Riyadh -17th Dec 2017
For more information, please write to sales.value@redingtonmea.com

8. 8
Cambium Networks Launch Event - Dubai - 12 December
Fortinet NSE6 Workshop for FortiADC - Dubai - 6-7 December
Jellyfish Launch Event for Partners - Dubai - 13 December
Fortinet FortiGate Technical Workshop - Jordan - 13-14 December
Fortinet NSE6 Workshop for FortiWeb - Dubai - 4-5 December
Fortinet FortiGate Technical Workshop - Kuwait - 10-11 December
Fujitsu Partner Enablement Session - Dubai - 5 December
Check Point CSSA-CSSE Technical Workshop - Dubai - 10-14 December
Fortinet NSE5 Workshop - Qatar - 5-6 December
Jellyfish Launch Event for Customers - Dubai - 12 December
For more information, please write to sales.value@redingtonmea.com

9. 9
Microsoft 365 Technical Workshop - Dubai - 13-14 December
Redington Value a proud partner with VMware at Cairo ICT Forum - Cairo - 4-6
December
StorageCraft Data Protection Roadshow - Dubai - 13 December
Cisco - DCC Floor Day - Nigeria - 13 December
Splunk Boss of the SOC - Dubai - 6-7 December
Cisco - End Customer Event With Covalence Ltd - Nigeria -
14 December
StorageCraft Customer Executive Seminar with GRID Info Systems -
Dubai - 12 December
Mimecast Partner Connect Seminar - Dubai - 7 December
Redington Value VAT Awareness Event - Dubai - 11 December
VMware NSX Workshop - Oman - 20 December
For more information, please write to sales.value@redingtonmea.com

10. 10
The solution provides a unified experience across public clouds, on-premises private clouds and software-defined
infrastructure.
Hewlett Packard Enterprise (HPE)
has introduced HPE OneSphere, a
multi-cloud management solution
that provides a unified experience
across public clouds, on-premises
private clouds and software-defined
infrastructure.
Through its software-as-
a-service (SaaS) portal, HPE
OneSphere provides customers
access to a pool of IT resources
that spans the public cloud services
they subscribe to, as well as their
on-premises environments. HPE
OneSphere is designed for IT
operations, developers, and business
executives seeking to build clouds,
deploy applications, and gain
HPE launches multi-cloud management
solution HPE OneSphere
insights faster, said the company.
Designed to simplify operations,
the solution works across virtual
machines, containerised workloads,
and bare metal applications, so
internal stakeholders can compose
hybrid clouds capable of supporting
both traditional and cloud-native
applications. Delivered as a service,
HPE OneSphere provides users
with a single point to access all
their applications and data from
anywhere. Through it, users can
build private clouds and connect
public cloud resources, resulting in a
virtual resource pool.
“Our customers need a radically
new approach – one that’s designed
for the new hybrid IT reality,” said
Ric Lewis, Senior Vice President
and General Manager, Software
Defined and Cloud Group, HPE.
“With HPE OneSphere, we’re
abstracting away the complexity of
managing multi-cloud environments
and applications so our customers
can focus on what’s important –
accelerating digital transformation
and driving business outcomes.”
Through HPE Pointnext, the
company simplifies customers’
end-to-end digital transformation,
including helping them build their
strategy, implement multi-cloud
environments and simplify costs
through consumption models
HPE OneSphere’s key
benefits include improved speed
and simplicity, accelerated
application delivery and greater
cost efficiency, said the firm.
HPE OneSphere will be available
starting in January 2018.
Oracle has entered into an
agreement with Australia’s
Aconex Limited, a provider
of cloud-based solution that
manages team collaboration
for construction projects, for
A$7.80 per share in cash.
The transaction is valued at
approximately $1.2 billion, net of
Aconex cash.
The Aconex project
collaboration solution digitally
connects owners, builders and
other teams, providing complete
visibility and management of
data, documents and costs across
all stages of a construction
project lifecycle.
The Oracle Construction and
Engineering Cloud already offers
customers solutions for planning,
scheduling and delivering
large-scale projects. Together,
Oracle and Aconex said it will
Oracle seals Aconex deal for
$1.2 billionThe combined companies are expected to provide an end-to-end offering for project
management and delivery that enables customers to effectively plan, build, and operate
construction projects.
provide an end-to-end offering
for project management and
delivery that enables customers
to effectively plan, build, and
operate construction projects.
“Delivering projects on time
and on budget are the highest
strategic imperatives for any
construction and engineering
organization,” said Mike Sicilia,
SVP and GM, Construction and
Engineering Global Business
Unit, Oracle. “With the addition
of Aconex, we significantly
advance our vision of offering the
most comprehensive cloud-based
project management solution for
this $14 trillion industry.”
“The Aconex and Oracle
businesses are a great, natural
fit and highly complementary
in terms of vision, product,
people and geography,” said
Leigh Jasper, Founder and
CEO, Aconex. “As co-founders
of Aconex, both Rob Phillpot
and I remain committed to the
business and are excited about
the opportunity to advance our
collective vision on a larger scale,
and the benefits this combination
will deliver to our customers.”
According to a statement
by the firm, Aconex’ Board
of Directors unanimously
recommended the transaction.
The transaction is expected to
close in the first half of 2018,
subject to Aconex shareholder
approval and certain regulatory
approvals and other customary
closing conditions.
With the addition of Aconex, we significantly
advance our vision of offering the most
comprehensive cloud-based project
management solution for this $14 trillion
industry.”
For more information, please write to sales.value@redingtonmea.com

11. For more information, please write to sales.value@redingtonmea.com