Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
21. “ You” is already going Cross Channel! Commerce Lifecycle Touchpoints Engage Transact Fulfill Service Web Call Center Store Direct Mail eMail Catalog Click & Mortar Window Shopper eCommerce
31. Brand / Media Advertising ( VP of Advertising ) Internet Marketing ( VP of Internet Marketing or eCommerce ) Relationship Marketing ( VP of Database or Direct Marketing)
38. Internet Marketing Evolution Internet Marketing Relationship Marketing Interaction data Marketing data Webdata 1 Site optimization 2 Marketing ROI 3 Action at individual level - On site behavioral targeting - Email 4 Cross channel marketing Customer Decision Engine On Site Behavioral Targeting Campaign Management Inbound interactions Outbound interactions Event Detection Web analytics
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41. The missing link… Internet Marketing Relationship Marketing Web & Customer Analytics
But whichever approach you take don’t let the offline effects of your search marketing escape you because otherwise you would really – not – know the true results of your efforts. We have, by the way, a paper in the works with further examples. If you would like us to e-mail that one to you when it becomes available, do come and find me after this session.