Social Media Success Guide
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This document provides an overview of social media and how it can benefit businesses. It begins with a brief history of social media and the current social media landscape. It then discusses how businesses can get started with social media by setting up profiles on various sites and advertising on those platforms. The document emphasizes that social media allows businesses to get their name out there at a low cost and generate more exposure, leads, and traffic. It concludes by citing statistics that show social media can increase business and reduce marketing expenses.
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Social Media Success Guide
- 1. Social Media: A Guide To Your Success Northwestern Technologies
- 2. Agenda Social Media: How it all began Current Social Media Landscape in the IT Industry How To Get Started With Social Media What Social Media Can Do For You Conclusion5 4 3 2 1
- 3. What Is Social Media? Quick, effective way to reach potential customers Efficient Interaction among people to create, share, and exchange ideas Interaction 1 2 Facebook, Twitter, Simpy, Digg, YouTube Examples Bookmarking, Networking, News, Photo and Video Sharing Types 3 4
- 4. History of Social Media How it All Began First Email Delivered Blackboard is founded Blogging Begins AOL Instant Messenger created Google Opens as a major Internet search engine 1971 1998 1997 2000 2004-2013 The dot.com bubble bursts Many social media sites emerged
- 5. What Social Media Can Do For You • Get Your Name Out There • Instant Support For Your Business • Less Expensive Way To Advertise • Allows Different Avenues To Communicate • Targeted Traffic
- 6. How To Get Started With Social Media Search Google For A List Of Social Media Sites Add Media Links To Company’s Website Set up A Profile Advertise ✓ ✓ ✓ ✓ 1 2 3 4
- 7. Conclusion • 89% of respondents said that social media marketing has generated more business exposure • 64% saw lead generation increase by using social media 6 hours or less per day • 69% of marketers use social media to gather marketplace intelligence • 62% of marketers using social media for 2+ years reported a rise in search engine rankings • 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses
- 8. Curtis, Anthony “The Brief History of Social Media. 2013 http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Dyer, Pam. “The Top Benefits of Social Media Marketing. 01 July 2013. http://socialmediatoday.com/pamdyer/1568271/top-benefits-social-media-marketing-infographic [Four Social Media Recruitment Mistakes (And How to Avoid Them)]. Retrieved September 8, 2013 from: http://www.sourcecon.com/media/2010/09/social-media-speech-bubbles.png [How social media efforts can compliment your networking strategy – by Guest Blogger: Desiree Dupuis]. Retrieved September 8, 2013 from: http://networkinginvan.com/wp-content/uploads/2011/11/Social-Media-Networking- Tips.png [Slider Social Media]. Retrieved September 8, 2013 from: http://1.bp.blogspot.com/- DXnA9YOIT7I/UglESBqSW9I/AAAAAAAAAgE/PPHESWUPnyE/s320/slider_social_media.png [Social Media Marketing]. Retrieved September 8, 20133 from http://www.seotrafficsearch.com/internet- marketing/social-media-marketing [Two Core Aspects on How to Promote Websites on Social Networking Sites]. Retrieved September 8, 2013 from: http://www.organicconnexions.com/wordpress/wp-content/uploads/2012/09/How-to-Make-Money-with-Social- Networks.jpg Sources Cited
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- Hello, my name is Regina Williams and I am an Account Manager for Williams Web Design. I would like to give a brief presentation on Social Media: A Guide To Your Success. I will give you insight on how Social Media can help your business become a success.
- Social Media….I’m sure you have heard of it. But do you really know how effective it is…do you really know how powerful it is when it comes to your business? Today I will give you a brief overview of exactly what it is, how it all began, how it will help your business, what currently is available to you, and a guide to getting started.
- Social Media, what is it? According to Wikipedia, Social Media refers to the interaction between people who come together to create, share, and exchange ideas over a virtual community or network. It differs from the traditional means of networking in that you can reach out to many more people, and do it in a very effective, fun way.Social Media can be explained better by saying that it’s a way of reaching out to others either to give or receive information. By way of sharing pictures or videos, getting news, or sharing videos. Bookmarking sites are also available. Some examples of Social Media sites are Facebook, Twitter, Simpy, Digg, and Youtube
- Social Media began back in the 1970s. The emergence of email and the blackboard were used as a way to send correspondence to an individual. This method proved to be slow as you would have to wait until the recipient logged on to get a reply. But as time moved on and new technologies emerged, more efficient means of communication was created. In 1997, AOL created a way to chat with one another and get real-time replies. In 1998, Google opens a major search engine where you can go and obtain any information on just about any topic. By 2000, many dot.com sites were available, thus creating an avenue to a world of information. Since 2004 there has been many sites created to connect many people to different areas of the world.
- Social Media can do so many things for you and your business. If you want to get your name out to the public, it can do it for you. Social Media provides many avenues to publicize your business. As far as advertising costs, you won’t see that expense being a major one. Most Social Media sites are free to use. Once customers have been established, communication with them is easily sought through emails, inboxes and contact sections.
- To begin in any social media site, simply go to the website and set up a profile. Include all of your pertinent information related to your business and begin to reap the benefits. If you have a company website, include the icon for the site you are using and encourage users to visit it. Wherever you advertise, include your profile/company name to get traffic to your site.
- Social Media provides great assets for your business. You will gain more exposure to your business by using any Social Media avenue. Many people today use social media sites so there is a great chance of being exposed. Most search engines rankings are on the rise due social media sites, meaning your company will get great publicity. Expenses related to marketing drops due to the overwhelming use of Social Media sites. I hope I have given you enough information regarding social media sites for your to allow our company to get your up and going to day.