3. Promotion
Promotion is critical when selling releases for record labels.
The major aspects for promotion are:
• Radio - both local and national
• Print media - newspapers, magazines
• Online media – Facebook, blogs, websites
• Clubs
• Advertising – posters, print ads, internet ads, TV ads
• The major decision for promotion is if you handle it all yourself or
hire people to do it for you. The A&R companies are specialized in
promotion , this includes, print media, online media, advertising
and radios. Several A&R companies would be hired to complete all
aspects and advertise their talent to the world. A promotional
campaign is began by this . Not all labels want to hire A&R
companies as they want to minimize their budget. This also limits
how a group or talent is promoted as they won’t have a wider
audience.
4. • A&R stands for artists and
A&R repertoire, this is the part of a record
label that is responsible for finding up
and coming bands or talent and
overseeing their development. Every
activity the talent does for the record
label is organized by the A&R , this
ranges from concerts to album
releases.
• They are often known as scouts for
the record label as they find
young, talent which will be
commercially successful. Most of
these people at already musicians or
record producers.
5. Can artists make it without a
record label???
• Record companies. Who needs 'em? Well, if you believe a report released this week, every would-be musician currently sitting in their bedrooms
with their eye on the big time does. The International Federation of the Phonographic Industry (IFPI) says it wants to counter the "myth" that new
artists can make it on their own in the age of the internet. In its report it says that no new artists have broken through without a label behind them.
Even those, such as Lily Allen or Sandi Thom, who claim to have made their names through MySpace pages, did so with the silent backing of a
label.
• If this smacks of record companies trying to justify their existence, you can hardly blame them. For years record labels have been told that their
days are numbered. New technology has marked a shift in how music is sold and made it possible for the self-determining artist to make and
distribute music on their own terms and independently of the major corporations. And this week Charlotte Church abandoned record labels in
favour of a new business model when she signed a £2million deal with an investment company. But there's more to making it in the music business
than recording an album and releasing it. So let's look at exactly what record companies have to offer the aspiring musician.
• As labels see it, they can offer knowledge of the market and the latest trends, as well as crucial relationships with other industries that can take the
music to the wider audience. They have a crack team of experts, from radio pluggers and publicists to seasoned talent scouts, all under one roof to
make sure that the artists get what they need. Need to book a nationwide tour? No problem. Want to get your picture in the paper? Done.
6. This is a video on how a record label
works, please click the hyperlink.
• http://www.ehow.co.uk/video_2372871_recor
d-label_.html
