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Task 3 evulation
- 1. What kind of media institution might distribute our media product and why?
- 2. What is distribution? Distribution is when a company buy the rights to distribute a big feature film, they physically have the rolls of film and send them off to different cinemas all over the country.
- 3. What company will distribute our film? Lionsgate films.
- 4. Why will lionsgate want to distribute our film? We chose lionsgate to distribute our film because they are a well-known American distributor and are known for bringing out outstanding horror and thriller films. We feel that Lionsgate will give our film a very good chance of becoming a massive hit in Europe and the US. Lionsgate have distributed such films as; crank (2006), saw 2 (2005) and lord of war (2005).
- 5. What audience will our film appeal to? We feel that the target audience for our film would be around 15-21/22 both to males and females but mostly aimed towards the male audience. We think this film will be well received in Europe and if it does well with the help of lionsgate distribution we will launch it in the US and other countries, which will hopefully improve ticket sales and ratings which will help us fund other projects.
- 6. Marketing strategies For our marketing of the film we have a small budget which we could do many things with. First off, we could create posters and put them up everywhere possible, this will mean that people will notice posters and word will spread about our film. Secondly, we could use all our budget on creating a TV ad which could go global and create a lot of publicity for our film. Finally, we could create one big poster to put up at the cinema which would catch the eye of everyone who would enter the cinema.
- 7. Release strategies For our film running blind we are going to use a blanket release strategy, so that a larger audience will be able to view the film at one time. If the film is a success in the UK we will use a platform release strategy in the US and if the platform release works out well we will use a blanket release all over the world.