Some introductory slides I put together for a panel discussion

1. PR some introductory remarks
- three thoughts before you
start
Ged Carroll
Director digital, social & interactive
Burson-Marsteller

2. Disclaimer
22
DAYS

3. What is PR?

7. Have fun

8. In summary
• PR is more than press releases and media
relations
• Resist the urge to just do something
• PR is hard and you need to vary the
conversation – don’t forget to be frivolous
or have fun now and again

9. Ged Carroll
ged.carroll@bm.com
+852 2880 0229
http://www.burson-marsteller.asia
Thank you for your time