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Teaching the Election: Focus on Propaganda

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Renee Hobbs offers a keynote address to the Teaching the Election Conference at the University of Wisconsin, Madison on September 26, 2020. Learn more: https://mediaeducationlab.com/teaching-about-2020-elections-virtual-conference

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Teaching the Election: Focus on Propaganda

  1. 1. September 26, 2020 University of Wisconsin Madison School of Education Renee Hobbs University of Rhode Island Media Education Lab
  2. 2. Comprehensive examination of propaganda education in K-12 and college • Propaganda & the Attention Economy • News and Information as Propaganda • Lies, Hate Speech & Terrorism • Art, Activism & Elections • Entertainment & Education 36 Learning Activities www.mindovermedia.us
  3. 3. To Win Votes Rally the Nation De-Humanize the Enemy Justify War & Mass Murder
  4. 4. **Rebuild Democracy**
  5. 5. WE BUILD BRIDGES BETWEEN IN TEACHING THE ELECTION PAST, PRESENT & FUTURE
  6. 6. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCE NEEDS KEY FEATURES OF PROPAGANDA
  7. 7. NEWS & JOURNALISM ADVERTISING GOVERNMENT ART & ENTERTAINMENT EDUCATION ACTIVISM
  8. 8. Who Creates Political Expression and Propaganda? Politicians and their allies (speeches, debates, ads, etc) Foreign countries (fake news, social media posts, memes, videos, etc) Ordinary people (dialogue, social media posts, memes, videos, etc)
  9. 9. Analyzing Political Campaign Ads
  10. 10. TIME TO VIEW & DISCUSS 1.What emotions do you experience while viewing? 2.What techniques are used to attract and hold your attention? 3.What is omitted from this message?
  11. 11. TIME TO DISCUSS 1.What emotions did you experience while viewing? 2.What techniques were used to attract and hold your attention? 3.What was omitted from this message?
  12. 12. Kairos Refers to the “timeliness” of an argument. For an argument to be successful, it needs an appropriate tone and structure, and it must come at the right time.
  13. 13. 2016
  14. 14. 2020
  15. 15. 2020
  16. 16. 2016
  17. 17. 2020
  18. 18. Micro-influencers
  19. 19. TIME TO DISCUSS Which sources of political expression and propaganda are most influential? 1. Politicians 2. Foreign countries 3. Ordinary people
  20. 20. Algorithmic Personalization
  21. 21. Your news is personalized
  22. 22. Algorithmic Personalization in News
  23. 23. Personalized Political Advertising
  24. 24. NEWS & JOURNALISM ADVERTISING GOVERNMENT ART & ENTERTAINMENT EDUCATION ACTIVISM
  25. 25. IN A DEMOCRACY CITIZENSHIP REQUIRES MEDIA LITERACY COMPETENCIES
  26. 26. the manufacture of consent? OR an essential component of democracy?
  27. 27. VICTIMS? PARTICIPANTS?
  28. 28. Renee Hobbs Director, Media Education Lab Co-Director, Graduate Certificate Program in Digital Literacy Harrington School of Communication & Media University of Rhode Island Email: hobbs@uri.edu Twitter: @reneehobbs LEARN MORE Web: www.mediaeducationlab.com

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