Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
DIGITAL TRANSFORMATION
DOING BUSINESS IN THE DIGITAL
MOBILE AGE & FOURTH
INDUSTRIAL REVOLUTION
@ReneRojas
rene@hubbog.com
...
Where we are
@ReneRojas rene@HUbBOG.com 2
@ReneRojas rene@HUbBOG.com 3
@ReneRojas rene@HUbBOG.com 4
The App
Economy
The world is mobile
Strategic Foundations of
Digital Business
1. Reach and Richness
trade off
2. Long-tail principle
3. New supply chains
4. E...
@ReneRojas rene@HUbBOG.com 10
Number of people exchanging
Interactivity
Customization
Updated
Reach & Richness Trade-off
Reach
Traditional
Business models
New Business Models
Richness
@ReneRojas rene@HUbBOG.com 11
Reach & Richness Trade-off
@ReneRojas rene@HUbBOG.com 12
Reach & Richness Trade-off
The Long tail principle
@ReneRojas rene@HUbBOG.com 13
Buying Manufact Commercia DeliveryDesign
Manufacurers
Row materials ManufacturersDistribution Distribution Retailer Custom...
New Supply Chain
Manufacturinf
Row materials ManufacturDistribution Distibution Retailer Customer
Buying Manurfact Commerc...
Economy of
things and
Economy of
information
@ReneRojas rene@HUbBOG.com 16
Ecomomy of things Economy of information
- Marginal cost is close to Zero- Marginal cost is the cost of a copy
- Speed of ...
At the end of the day, Why a
Customer buy a product?
• Trust
• To solve a
problem
• To satisfy a
need
– Food
– House
– Clo...
Where are we going?
@ReneRojas rene@HUbBOG.com 19
“nearly 97% of
kids had used
a mobile
device by the
time they
were 4, with
most of them
starting using
them before
age 1” ...
What is the
next Uber?
“The world of less Clicks ”
ISLESS MORE
Internet of
things
INTERNET
OF THINGS
http://ww
w.mckinse
y.com/busi
ness-
functions/
business-
technolog
y/our-
insights/th
e-internet-
of-t...
Where are we going
@ReneRojas rene@HUbBOG.com 26
THANK YOU
@ReneRojas
rene@hubbog.com
May 2016, Paris
Digital Transformation and Digital Business
Digital Transformation and Digital Business
Digital Transformation and Digital Business
Próxima SlideShare
Cargando en…5
×

Digital Transformation and Digital Business

1.075 visualizaciones

Publicado el

Evolution from Atoms to bits and impact in businesses and human being. Digital Economy, Internet of things, new business models, Innovation, open innovation

Publicado en: Empresariales
  • Sé el primero en comentar

Digital Transformation and Digital Business

  1. 1. DIGITAL TRANSFORMATION DOING BUSINESS IN THE DIGITAL MOBILE AGE & FOURTH INDUSTRIAL REVOLUTION @ReneRojas rene@hubbog.com Sept 2016
  2. 2. Where we are @ReneRojas rene@HUbBOG.com 2
  3. 3. @ReneRojas rene@HUbBOG.com 3
  4. 4. @ReneRojas rene@HUbBOG.com 4
  5. 5. The App Economy
  6. 6. The world is mobile
  7. 7. Strategic Foundations of Digital Business 1. Reach and Richness trade off 2. Long-tail principle 3. New supply chains 4. Economy of things and economy of information @ReneRojas rene@HUbBOG.com 9
  8. 8. @ReneRojas rene@HUbBOG.com 10 Number of people exchanging Interactivity Customization Updated Reach & Richness Trade-off
  9. 9. Reach Traditional Business models New Business Models Richness @ReneRojas rene@HUbBOG.com 11 Reach & Richness Trade-off
  10. 10. @ReneRojas rene@HUbBOG.com 12 Reach & Richness Trade-off
  11. 11. The Long tail principle @ReneRojas rene@HUbBOG.com 13
  12. 12. Buying Manufact Commercia DeliveryDesign Manufacurers Row materials ManufacturersDistribution Distribution Retailer Customer Service IN THE COMPANY IN THE INDUSTRY INFORMATION INFORMATION @ReneRojas rene@HUbBOG.com 14 In the supply chain
  13. 13. New Supply Chain Manufacturinf Row materials ManufacturDistribution Distibution Retailer Customer Buying Manurfact Commerc DeliveryDesign Service In the company In the industry cloud cloud @ReneRojas rene@HUbBOG.com 15
  14. 14. Economy of things and Economy of information @ReneRojas rene@HUbBOG.com 16
  15. 15. Ecomomy of things Economy of information - Marginal cost is close to Zero- Marginal cost is the cost of a copy - Speed of light –Fiber Optic- Speed of logistics, transport systems - Things come to the customer- Customer have to come for things - Keep the possesion after sale- Transfer the posesion after sale - Less asymetries of information- Strong asymetries of information @ReneRojas rene@HUbBOG.com 17 - Ubiquity- Spacely located - 7/24- Openning and close, business hours
  16. 16. At the end of the day, Why a Customer buy a product? • Trust • To solve a problem • To satisfy a need – Food – House – Clothing – Information @ReneRojas rene@HUbBOG.com 18 • To Save time • Reduce risks • Emotional Feelings • Status • …..?
  17. 17. Where are we going? @ReneRojas rene@HUbBOG.com 19
  18. 18. “nearly 97% of kids had used a mobile device by the time they were 4, with most of them starting using them before age 1” Market watch Nov 2015
  19. 19. What is the next Uber?
  20. 20. “The world of less Clicks ” ISLESS MORE
  21. 21. Internet of things
  22. 22. INTERNET OF THINGS http://ww w.mckinse y.com/busi ness- functions/ business- technolog y/our- insights/th e-internet- of-things- the-value- of- digitizing- the- physical- world
  23. 23. Where are we going @ReneRojas rene@HUbBOG.com 26
  24. 24. THANK YOU @ReneRojas rene@hubbog.com May 2016, Paris

×