1. E-business models
Rene Rojas
www.linkedin.com/in/renerojas
www.twitter/renerojas
E-business Consultant
2010

2. What is different between E-Business
E-
Models and Traditional Business Models?
Speed
Product creation
Time to market
E-business heavy reliance on information and alliances
Traditional business model (T-BM) use to be based on “product profit
(T-
margin”
Several E-business models (E-BM) create new ways to generate revenues
(E-
different to the end-user
end-
Reach
1.800 MM people conected around the world (25%)
More than 524 MM web sites
Right to desks at offices, homes, Internet Cafés, Universities, colleges, airports,
offices, homes, Universities, colleges, airports,
parks,
parks, public Buildings, museums, vehicles, TVs, and mobile devices.
Buildings, museums, vehicles, TVs, devices.
Richness
Video, Multimedia, Interactivity, updating,
Interactivity, updating,
Able to be recorded
Interface user friendly and free
renerojas@modelosdenegocio.com

3. Traditional e-business models
e-
B2B B2C
BUSINESS
B2B2C
CONSUMER C2B C2C
BUSINESS CONSUMER
renerojas@modelosdenegocio.com

4. B2B BUSINESS MODELS
renerojas@modelosdenegocio.com

5. Several researchers have suggested
different schemes to classify Internet
Business Models
Different Taxonomies have been
constructed from different
perspectives
This creates confusion
All Internet Business Moldels are
evolving and changing rapidly
renerojas@modelosdenegocio.com

6. Variety of Internet Business
Moldels
renerojas@modelosdenegocio.com

7. From Timmers point of view
renerojas@modelosdenegocio.com

8. Functional Integration Vs Degree of
Innovation (Timmers)
renerojas@modelosdenegocio.com

9. SOURCE OF REVENUE FOR
E-BUSINESS MODELS
1. Margin profit products 7. % of Transactions
2. Advertising fees 8. Transaction Fees
1. Per impresión 9. Donations
2. Pay per Click 10. Freemium
3. Adwords
4. Adsense
11. FreePaid
3. Suscription Fees 12. Carrier-
Carrier-Content
4. Pay per view 13. Prepaid
5. Fee based 14. Postpaid
6. Rent
renerojas@modelosdenegocio.com

10. MARKET MODELS
Advertisi Suscri Fee-
Fee- Ren Store % of Transa Margin
ng fees ption based t Setup Transa ctions Profit
Fee fees ctions Fees product
Free content u
Content Subscription u u
Providers
Pay per use u
Electronic On line malls u u u u
Marketplac and agregators
e
Auctions u u
Reverse - u u
Auctions
Haggling u
Group buying u
sites
Exchanges u u u
Web based u u
retail
renerojas@modelosdenegocio.com Elaborated by Rene Rojas based on documents from GMT

11. Match between Strategy and e-
e-
business models
renerojas@modelosdenegocio.com