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gender in media.pptx

  1. Gender in media, magazines, tv shows, cartoons, movies and advertisements By V. Renganayagi 2nd B.ed Physical science
  2. Synopsis • Introduction • Gender roles in mass media • Gender identity roles • Positive notions of body and self • Gender in media • Gender equality and language • Conclusion • Reference
  3. Introduction To understand the representation of gender in various mass media. I chose to explore gender in media because the subject interests me and has caught my attention on more than one occasion. When reading the text and taking notice in media I view, I become animated and passionate about the subject and how much I abhor how gender is depicted in the media and the influence it has on everyone, especially children and young adults who are trying to find their way in this world and discovering who they are.
  4. Gender roles in mass media: • Mass media is a communication that is to a large group, or groups, of people in a short time this can be, some of the most popular forms of mass media like • Internet • Radio • Television • Magazines • Newspapers • Gender is when women and men are socialized for their roles that their cultures have prescribed them. Gender focuses on the socio cultural elements of male and female
  5. Gender stereotypes in mass media The level of participation and influence of women in the media also has implications for media content: female media professionals are more likely to reflect other women’s needs and perspectives than their male colleagues. It is important to acknowledge, however, that not all women working in the media will be gender aware and prone to cover women’s needs and perspectives; and it is not impossible for men to effectively cover gender issues. Recent research from 18 disparate countries shows that male and female journalists’ attitudes do not differ significantly.
  6. Gender identity roles: Communication initiatives aimed at changing attitudes and behaviours have increasingly been used in the health sector since the 1970s. Such initiatives – including television and radio shows, theatre, informational sessions and pamphlets – can and have affected social norms related to gender roles, since gender norms are linked to all facets of health behaviour.
  7. Positive notions of body and self men devalue non-ideal bodies and upvalue ideal bodies when they are self-related, whereas women more rate in a fair-minded manner. Thus, in contrast to women, an advantage for men may be that they are able to self-enhance in the case of desirable bodies. This ability to self- enhance regarding desirable features might be beneficial for men’s self- worth and body satisfaction. Gender in media: Gender is when women and men are socialized for their roles that their cultures have prescribed them. Gender focuses on the socio cultural elements of male and female
  8. Gender equality and language: • If language informs how people think, then variations in the use of gender in language, such as referring to objects as male or female, might account for parallel differences in attitudes about gender equality. Conclusion: • It is important to be aware of how gender is portrayed in media, especially as consumers, so we can stop being passive consumers and be active about what is important instead of feeding into the unhealthy trap that is gender in media. References: • Gender in media by Christie omodeo. • Gender and media by suresh babu.
  9. Thank you