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Google Analytics Reports

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Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.

When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:

1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients

This is a sample ReportGarden Google Analytics Report.

The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.

Key sections to included in a Google Analytics Report:

1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations

Publicado en: Marketing
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Google Analytics Reports

  1. 1. Website Performance Report 2,728 -27.35% 1,982 SESSIONS 1,859 -27.81% 1,342 NEW USERS 68.15 -0.65% 67.71 % NEW SESSIONS 40.69 -5.26% 38.55 BOUNCE RATE (%) 00:02:51 3.00% 00:02:57 AVG SESSION DURATION(SECONDS) 822 -18.98% 666 ORGANIC SEARCHES % % % % Visitor Sessions Sessions Sessions Past Sessions 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 2. May 4. May 6. May 8. May 10. May 12. May 14. May 16. May 18. May 20. May 22. May 24. May 26. May 28. May 30. May1. Jun 0 100 200 300 Page Views Page Views Unique Page Views Page Views Unique Page Views 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 0 500 1000 1500 0 200 400 600
  2. 2. Session Duration Avg Session Duration(Seconds) Bounce rate (%) Avg Session Duration(Seconds) Bounce rate (%) 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 0 100 200 300 0 25 50 75 Organic Sessions Sessions Organic searches 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 0 100 200
  3. 3. Traffic Sources Sessions Sessions Past Sessions organic cpc (none) referral organic cpc (none) referral 0 500 1000 Sessions organic Aug 01 '15 - Aug 24 '15 848 Aug 01 '14 - Aug 24 '14 872 % change -2.75% cpc Aug 01 '15 - Aug 24 '15 539 Aug 01 '14 - Aug 24 '14 0 % change 100.00% (none) Aug 01 '15 - Aug 24 '15 418 Aug 01 '14 - Aug 24 '14 285 % change 46.67% referral Aug 01 '15 - Aug 24 '15 177 Aug 01 '14 - Aug 24 '14 199 % change -11.06%
  4. 4. Traffic Sources - Year on Year Sessions Sessions Past Sessions organic cpc (none) referral organic cpc (none) referral 0 500 1000 Traffic Sources/Mediums Users New Users Bounce rate (%) Avg Session Duration(Seconds) google / organic 600 494 24.00 00:03:55 google / cpc 455 428 58.63 00:01:16 (direct) / (none) 339 312 41.15 00:02:15 bing / organic 41 30 18.37 00:03:22 techcrunch.com/ referral 23 23 15.38 00:03:13 entrepreneur.com/ referral 20 16 34.78 00:02:24 yahoo / organic 17 13 42.86 00:01:21 www.inc.com/ referral 12 9 21.43 00:02:19
  5. 5. User Browsers Users Users Internet Explorer Chrome Safari Firefox Android Browser Edge 0 250 500 750 Users Devices - Year on Year Users Bounce rate (%) Avg Time on Page(Seconds) Exit Rate desktop Aug 01 '15 - Aug 24 '15 1,105 32.82 00:00:44 17.38 Aug 01 '14 - Aug 24 '14 750 28.87 00:00:55 17.02 % change 47.33% 13.68% -20.00% 0.36% mobile Aug 01 '15 - Aug 24 '15 219 57.51 00:00:32 32.00 Aug 01 '14 - Aug 24 '14 81 42.22 00:00:23 22.84 % change 170.37% 36.22% 39.00% 9.16% tablet Aug 01 '15 - Aug 24 '15 163 54.76 00:00:28 27.13 Aug 01 '14 - Aug 24 '14 80 40.52 00:00:57 24.84 % change 103.75% 35.14% -51.00% 2.29%
  6. 6. Traffic Source by City Users New Users Avg Session Duration(Seconds) Bounce rate (%) Page Views London Aug 01 '15 - Aug 24 '15 495 441 00:03:37 40.15 4,206 Aug 01 '14 - Aug 24 '14 254 211 00:05:08 32.73 2,851 % change 94.88% 109.00% -30.00% 22.67% 47.53% Los Angeles Aug 01 '15 - Aug 24 '15 271 249 00:02:00 43.34 1,478 Aug 01 '14 - Aug 24 '14 105 95 00:03:53 23.62 1,056 % change 158.10% 162.11% -49.00% 83.49% 39.96% San Francisco Aug 01 '15 - Aug 24 '15 259 231 00:02:10 38.05 1,353 Aug 01 '14 - Aug 24 '14 175 151 00:03:46 25.76 1,434 % change 48.00% 52.98% -43.00% 47.71% -5.65% Seattle Aug 01 '15 - Aug 24 '15 91 82 00:03:00 32.73 678 Aug 01 '14 - Aug 24 '14 84 78 00:03:17 23.76 630 % change 8.33% 5.13% -9.00% 37.75% 7.62% Perth Aug 01 '15 - Aug 24 '15 88 79 00:02:12 35.24 587 Aug 01 '14 - Aug 24 '14 34 29 00:02:48 9.76 215 % change 158.82% 172.41% -22.00% 261.07% 173.02% Johannesburg Aug 01 '15 - Aug 24 '15 27 24 00:01:19 37.93 101 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00%
  7. 7. Traffic Source by Country Users New Users Avg Session Duration(Seconds) Bounce rate (%) Page Views United States Aug 01 '15 - Aug 24 '15 1,406 1,264 00:02:58 38.24 10,000 Aug 01 '14 - Aug 24 '14 759 655 00:04:27 27.27 7,166 % change 85.24% 92.98% -34.00% 40.23% 39.55% United Kingdom Aug 01 '15 - Aug 24 '15 15 15 00:01:24 26.67 33 Aug 01 '14 - Aug 24 '14 15 15 00:01:31 33.33 46 % change 0.00% 0.00% -8.00% -19.98% -28.26% Australia Aug 01 '15 - Aug 24 '15 14 13 00:03:39 26.67 67 Aug 01 '14 - Aug 24 '14 32 31 00:02:12 57.58 111 % change -56.25% -58.06% 65.00% -53.68% -39.64% New Zealand Aug 01 '15 - Aug 24 '15 6 5 00:04:28 66.67 29 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00% Canada Aug 01 '15 - Aug 24 '15 4 4 00:00:45 50.00 18 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00% South Africa Aug 01 '15 - Aug 24 '15 3 3 00:00:17 25.00 9 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00%
  8. 8. Top Landing Pages Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches /index.php 932 578 62.02 29.72 6 00:04:03 481 /products/category.php?id=1 344 291 84.59 52.62 4 00:01:23 59 /products/product.php?id=34 59 53 89.83 42.37 4 00:01:58 3 /products/category.php?id=5 52 34 65.38 21.15 6 00:03:54 0 /products/index.php 49 25 51.02 12.24 6 00:03:51 28 /products/product.php?id=56 34 29 85.29 67.65 2 00:00:28 1 /products/product.php?id=95 33 28 84.85 51.52 4 00:01:32 0 /products/product.php?id=15 32 23 71.88 71.88 1 00:00:11 1 /products/category.php?id=9 31 11 35.48 38.71 5 00:02:43 0 /products/product.php?id=13 26 17 65.38 46.15 3 00:00:27 0 /products/product.php?id=58 24 23 95.83 66.67 1 00:00:13 0 /products/category.php?id=4 21 12 57.14 28.57 8 00:06:30 0 /catalogue.php 19 7 36.84 57.89 3 00:00:50 9 /products/product.php?id=19 19 16 84.21 42.11 4 00:01:20 2 /products/product.php?id=30 19 14 73.68 26.32 6 00:02:34 9 /products/category.php?id=3 17 14 82.35 41.18 3 00:01:17 1 /products/product.php?id=91 15 11 73.33 46.67 2 00:02:04 0 /contact/index.php 13 9 69.23 30.77 2 00:01:33 10 /products/category.php?id=7 12 7 58.33 50.00 7 00:04:01 0 /products/product.php?id=23 12 11 91.67 25.00 3 00:03:29 0
  9. 9. Search Queries Users Organic searches Bounce rate (%) Page Views Avg Session Duration(Seconds) Total Session Duration DVD Players 1,051 666 31.05 8,564 00:03:34 14:04:53 Bluray Players 1 0 45.71 162 00:06:20 03:42:06 3D TVs 7 0 42.86 56 00:03:58 00:27:46 Microwave 6 0 50.00 20 00:00:15 00:01:33 LED TVs 5 0 16.67 25 00:02:32 00:15:15 Refrigerator 3 0 75.00 6 00:00:04 00:00:16 Coffee Maker 4 0 50.00 7 00:00:31 00:02:04 Air Wash 4 0 100.00 4 00:00:00 00:00:00 LED lamps 4 0 75.00 8 00:00:26 00:01:44 Vacuum cleaner 1 0 75.00 11 00:01:01 00:04:06 Campaign Performance 1443 1443 539 539 (not set) Felton Industries - Search Network Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches Big Electronics 1,443 914 63.34 31.05 5 00:03:34 666 Big Electronics - Search Network 539 428 79.41 58.63 3 00:01:16 0
  10. 10. Page Flow Recommendations 1. a 2. b 3. c 4. d 5. e

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