1. Australia - Internet, Broadband and Digital Media and Economy
Statistics (tables only)
Report Details:
Published:December 2012
No. of Pages: 110
Price: Single User License – US$1750
Australia’s Digital Economy in statisticsInternet and Broadband
Australia is in a unique situation, where the government’s vision for the national broadband
network (NBN) has received widespread support. The current stage of development is in progress
and that includes fibre, satellite and wireless. These developments will bring faster broadband
within the reach of all Australians by the end of the decade. The economic and social changes will
be profound in areas such as e-health, smart grids and Internet of things (IoT), as well as the
businesses and individuals involved. The NBN developments are discussed in a separate
publication.
This report presents tables showing the existing fixed broadband by sectors – including business,
residential, ADSL and HFC, as well as a whole sector overview.
Business broadband expansion continues, with many individual employees now also being
connected to mobile broadband. These fixed and mobile developments are happening in parallel
and are certainly not mutually exclusive. Once faster speeds become more widely available we will
see business use explode with the uptake of services such as software as a service, along with
cloud computing, online interactions and media conferencing, all services that need high-speed
broadband to succeed. Also presented are statistical tables for the ISP market, the residential and
business broadband market and the NBN.
Broadcasting and TV
With subscription TV household penetration still around 30%, more content available online
through IPTV, the extra FTA channels available for viewing under digital TV, the NBN rollout and
faster broadband and the availability of digital radio, the broadcasting industry will need to change
over the coming years if it is to attract and retain the audiences that have increased over the last
50 years.
The switch from analogue TV commenced in 2010 and is being phased throughout Australia until
2013 when analogue TV broadcasts will have ceased. A number of regions have now switched
completely from analogue to digital, and of these regions most have hit 100% household
penetration leading up to the changeover, with some users being assisted by the Household
Assistance Scheme or the Satellite Subsidy Scheme. With free-to-air TV digital channels
increasing since 2010, pay-TV companies have also added new channels to try to combat

2. increasing churn, although their ARPUs have been increasing.
In early 2012, YouTube was the second-most-visited site in Australia. IPTV may get the revival it
needs in 2012 with more widespread ADSL2+ broadband available, the prospect of new business
models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda
again – if the pricing is right.
The increased takeup of smart TVs has seen sales increase by more than 20% in the last year as
smart TVs are now becoming a must have item for the consumer.
The commercial and national broadcasters (ABC and SBS) formally commenced digital radio
services in the five mainland state capitals in Adelaide, Brisbane, Melbourne, Perth and Sydney in
2009. Trials of digital radio are still progressing in Canberra and Darwin in 2012 as an extension of
the trial was granted in 2011.
Digital entertainment and media
The digital media market is changing as it has been impacted upon many aspects of the media
industry of old. These changes, combined with an economic downturn, led to much unrest in the
media sector. Moving into digital entertainment there are several competing sectors. These
sectors include – TV and radio broadcasting, newspaper publishers, the film and video industries –
as well as the new Internet-based companies.
The Internet-based media companies are the clear leaders in the digital entertainment arena.
However for the time being there are, to a certain extent, parallel developments – one driven by
digital TV, using the traditional broadcasting networks, and one driven by broadband, using new
fixed and mobile telco infrastructure. The arrival of smart TV will bring about a much closer
alignment of these two developments, which most certainly will lead to further disruptive
developments in the industry.
In Australia the NBN will be the next playing arena. Once again the media has largely been absent
from this debate but the NBN will create new changes with new options. Already, the
telecommunications, entertainment, video and multimedia markets in Australia are undergoing
sweeping changes. These are currently characterised by the increasing array of products and
services that can be delivered to consumers over this infrastructure. This will mean that
subscription TV and cable TV operators, telecommunications firms, consumer electronics and IT
companies will all be competing to provide various digital media services.
The new digital market has also affected the newspaper publishers, some of which have been
among those hardest hit by the massive changes that are taking place as a consequence of
rapidly changing digital technologies.
By early 2012 the number of users of the social networking sites continues to grow, with over 15
million users of the major social networking sites in Australia. Increased use of mobile broadband
through mobile devices is driving consumer uptake, with many businesses now investing in social
media and also expecting a return. The converged networks are seeing gaming, music, movies
and gambling merging, integrating and moving online as well.
E-commerce, marketing and advertising
A positive outcome from the financial crisis was that it resulted in global attention turning to new
infrastructure developments; facilitating a unique opportunity to shift the broadband emphasis from
a high-speed Internet service to a national infrastructure for the digital economy that will underpin

3. a range of positive social and economic developments.
-commerce is just one sector that will benefit from improvements in infrastructure and a trans-
sector approach to governance; e-government, e-health, e-education, social media and e-science
are also important elements of a digital economy.
The e-commerce sector has become very competitive and different types of players are vying for
position. A number of key developments have occurred, particularly in the mobile digital wallet
space and with websites which offer “deals of the day”. New social media concepts such as
Facebook Credits and Pinterest may also offer future e-commerce opportunities.
In the digital economy we are seeing spending on online advertising expenditure in Australia
continuing to reach new highs. Driving the spending is often mobile devices where purchases can
be made on a whim or as the need arises and by comparison shopping using the mobile device.
Online advertising had increased overall by around 17% year-on-year in 2011.The increased use
of video advertising and also video viewing continues to grow as the increase in broadband
availability has seen advertisers continue to experiment with new formats.
Mobile banking and e-banking is currently the big consumer ‘bank’ where most electronic
transactions are done. But within a year or two, the open Android platform together with an open
API type access platform there is a possibility m-commerce transactions will see the takeup of
mobile money transfers slowly moving away from the big banks. M-payments, however, could still
be a lucrative market for the telcos, since they have the opportunity to bill customers via their
mobile billing system and have the large customer databases. But telcos are combining to create
international money transfer hubs that are being increasingly by mobile phone operators and will
also challenge the banks.
E-services
Across the world there are a significant number of social and economic challenges – stagnating
economies, ageing population, climate change, peak oil, aging infrastructure, lifelong education. A
key problem associated with these challenges is a lack of smart government policies based on
integrated solutions that cross sector boundaries. Over the last few years citizens all over the
world have indicated that they are ready for change. We have seen this in relation to climate
change issues and the readiness of users to take up new and modern means of communication
and through them participate in many decision making processes.
Australia is building the large-scale national infrastructure necessary to underpin the
transformations that are needed. The government is rolling out the NBN that will help to create a
smart country, smart cities and communities as well as smart buildings. Education, information
and ongoing community engagement are going to be critical areas in ensuring that the projects
receive the widespread support needed to make them successful.
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Major points covered in Table of Contents of this report include
Table of Contents
1. Internet
1.1 Internet household statistics

4. 1.2 Internet statistics
1.3 ISP market overview
2. Broadband
2.1 Statistical Overview
2.2 International comparisons
2.3 Broadband technologies
2.3.1 DSL subscribers
2.3.2 DSL Infrastructure
2.3.3 HFC Cable Networks
2.4 Access revenues
2.5 Business Market Statistics
2.6 Residential Market Statistics
2.7 Mobile Broadband - Statistical Overview and Forecasts
2.8 Mobile broadband revenues
2.9 Fixed wireless broadband market
2.10 NBN Forecasts
2.11 The digital economy - trans-sector market
2.11.1 Forecasts – 2015; 2020
2.12 Business market survey
2.12.1 NBN impact on industry output by 2020
3. The Digital Media
3.1 Broadcasting
3.2 Pay TV
3.2.1 Subscriber statistics
3.2.2 Consumer penetration statistics
3.2.3 Pay TV viewing statistics
3.2.4 Forecasts – Pay TV penetration – 2010 – 2015
3.2.5 Pay TV revenue statistics
3.3 Digital TV
3.3.1 Digital TV uptake as at beginning 2012
3.4 Canon Digital Lifestyle Index survey (CDLI) – 2011
3.4.1 DVR market
3.5 Digital Media
3.5.1 Fairfax Digital
3.6 Digital economy – business internet income
3.7 Mobile internet advertising
3.8 Online Content
3.8.1 Advertising revenue statistics
3.9 Radio
3.10 Digital radio – market statistics
3.11 Digital entertainment
3.11.1 Entertainment and media market statistics

5. 3.11.2 The Newspaper Publishing Market
3.11.3 Social networking
3.11.4 Music, MP3 and Podcasting
3.11.5 Gaming and Gambling
3.11.6 Mobile Media Market
3.11.7 Worldwide mobile handset market
3.12 Digital Economy
3.12.1 Global statistics
3.12.2 Online Retailing
3.12.3 Developing Australian broadband infrastructure
3.13 Advertising
3.14 E-services
3.14.1 Australian E-Health
3.14.2 Australian E-Education
3.14.3 E-Government
3.15 The competitive Internet Media environment
List of Tables
Table 1 – Computerisation in the home – 2012
Table 2 – Total households versus internet enabled households – 1999 - 2012
Table 3 – Broadband component of internet enabled households – 2005 - 2012; 2015
Table 4 – Top 5 social networking age groups – 2011 - 2012
Table 5 – Weekly internet usage by age group – 2012
Table 6 – Data usage by users – 2008 - 2012
Table 7 – Dial-up and non-dial-up internet subscribers – 2003 - 2012
Table 8 – Weekly Internet usage by age group – 2012
Table 9 – Total new complaints to the TIO – 2006 - 2012
Table 10 – Number of complaints to the TIO – by levels – 2011 - 2012
Table 11 – Internet subscribers by access technology – 2008 - 2012
Table 12 – Broadband market share by technology and annual change – 2008 - 2012
Table 13 – Terabytes of data downloaded by access technology – 2010 - 2012
Table 14 – Subscribers’ average speed in Australia versus selected countries – 2010 - 2012
Table 15 – Internet subscribers by download speed – 2009 - 2012
Table 16 – Business, government and household internet subscribers by download speed – 2009 -
2012
Table 17 – Number of ISPs by size in the Australian market – 2008 - 2012
Table 18 – Number of ISPs – 2001 - 2012
Table 19 – Overview total telecoms/Internet market – 2015
Table 20 – Total broadband subscribers – 2000 - 2013
Table 21 – Broadband subscribers – total market by technology – 2008 - 2012
Table 22 – Broadband market – overall market share by technology – 2003 - 2012
Table 23 – Fixed broadband access among internet households – selected countries – 2006 -
2011

6. Table 24 – Market penetration of households with broadband access as a percentage of all
households – Australia and selected countries – 2009 - 2011
Table 25 – Broadband market share by technology – 2005; 2010; 2015
Table 26 – Total business and residential broadband subscribers – 2006 - 2013
Table 27 – Broadband DSL retail subscribers by major provider – 2008 - 2012
Table 28 – Number of ADSL and ADSL2+-enabled exchanges – 2012
Table 29 – Top Hat proposed and enabled ADSL2 exchanges – 2011 - 2012
Table 30 – Total number of DSLAMs – 2006 - 2012
Table 31 – Number of DSLAMs by major providers – 2009 - 2012
Table 32 – Cable broadband subscribers by major operator – 2002 - 2013
Table 33 – Broadband access revenues by major provider – 2005 - 2012
Table 34 – Annual change in broadband access revenues by major provider – 2006 - 2012
Table 35 – Market share of broadband access revenues by major provider – 2005 - 2012
Table 36 – Estimated fixed broadband ARPUs – 2006 - 2012
Table 37 – Forecast broadband revenues - 2005; 2010; 2015
Table 38 – Business takeup of broadband by access type – 2010 - 2011
Table 39 – SME online trends – 2011 - 2012
Table 40 – SME computer equipment ownership trends – 1999 - 2012
Table 41 – Computer software and hardware expenditure – SMEs versus medium businesses –
2001 - 2012
Table 42 – Business trends in internet connections – 1998 - 2012
Table 43 – SMEs internet access methods, by technology – 2010 - 2012
Table 44 – Top 10 current uses of the internet by SMEs – 2010 - 2012
Table 45 – Estimated telco product mix of business customer spend – 2013(e)
Table 46 – Estimated business and government market spending – 2013(e)
Table 47 – Providers’ market share – 2013(e)
Table 48 – Revenue mix – total spend of telecoms – SME market – 2013(e)
Table 49 – Revenue mix – total spend of telecoms - residential market – 2013 est.
Table 50 – Service providers’ market share residential market – 2013
Table 51 – Fixed wireless broadband subscribers by major operator – 2008 - 2012
Table 52 – Wireless broadband subscribers by access type – 2007 - 2012
Table 53 – 3G mobile broadband subscribers by mobile network operator – 2007 - 2012
Table 54 – Estimated mobile broadband data downloaded in Petabytes – 2007 - 2012; 2015
Table 55 – Estimated mobile broadband revenues – 2007 - 2012
Table 56 – Mobile broadband monthly ARPU – 2007 - 2012
Table 57 – Estimated mobile data revenue revenues by mobile network operator – 2008 - 2012
Table 58 – Forecast mobile broadband and voice revenues – 2008; 2013; 2018
Table 59 – WiFi hotspots at its peak in the late 2000s
Table 60 – NBN take up rates first release sites
Table 61 – Broadband uptake* scenario forecasts – (household penetration) – 2015; 2020
Table 62 – Impacts of the NBN on industry output at 2020 (% change)
Table 63 – Television set penetration by number of sets – 2010 - 2011

7. Table 64 – FTA audience viewing by network – 2009 - 2011
Table 65 – Pay TV viewing versus FTA channel viewing – 2009 - 2012
Table 66 – Advertising revenue share for commercial networks – 2009 - 2011
Table 67 – Percentage shares of capital city TV ad market – 1998 - 2011
Table 68 – Advertising spending by media sector – 2009 - 2011
Table 69 – Australian advertising spend in Pay TV and FTA sectors – 2010; 2014
Table 70 – Australian advertising spend by industry – 2010; 2014
Table 71 – Pay TV subscribers by major operator – 2000 - 2013
Table 72 – Pay TV subscribers – annual change by major operator – 1997 - 2013
Table 73 – Pay TV household penetration rates – 1997 - 2012
Table 74 – Market share of top five pay TV viewing categories – 2011
Table 75 – Market share of pay TV viewing in pay TV households – 2006 - 2011
Table 76 – Pay TV viewing audience versus Free and FTA viewing audience – 2009 - 2012
Table 77 – Forecast pay TV household penetration – lower market growth scenario – 2012 - 2015
Table 78 – Forecast pay TV household penetration – higher market growth scenario – 2012 - 2015
Table 79 – Pay TV revenue by major operator – 1997 - 2012
Table 80 – Percentage change of pay TV revenue by major operator – 1998 - 2012
Table 81 – Subscription TV advertising revenue – 2000 - 2013
Table 82 – Net losses pay TV industry – 1996 - 2010
Table 83 – Pay TV industry annual churn rates – 1996 - 2012
Table 84 – Total FOXTEL and wholesale subscribers – 2002 - 2012
Table 85 – FOXTEL and wholesale subscribers by annual change – 2003 - 2012
Table 86 – FOXTEL subscriber annual churn rate – 2002 - 2012
Table 87 – FOXTEL subscribers by type – 2008 - 2012
Table 88 – FOXTEL key financial statistics– H1 2009 – H1 2012
Table 89 – FOXTEL key financial statistics– 2008 - 2012
Table 90 – FOXTEL yearly and monthly ARPU – 2003 - 2012
Table 91 – FOXTEL on-demand pricing – 2012
Table 92 – AUSTAR subscribers – 2000 - 2012
Table 93 – AUSTAR monthly subscriber churn – 2002; 2005 - 2011
Table 94 – AUSTAR MyStar subscribers versus MyStarHD subscribers – 2008 - 2012
Table 95 – AUSTAR revenue and annual change – 2000 - 2012
Table 96 – AUSTAR ARPU by quarter – 2004 - 2011
Table 97 – AUSTAR key financial indicators – 2008 - 2011
Table 98 – Household conversion to digital TV – 2009 - 2012
Table 99 – Percentage of digital TV households by region – 2009 - 2012
Table 100 – Total plasma, LCD digital TV sales – 2003 - 2011
Table 101 – Media centre penetration forecasts – Australia – 2005; 2007; 2010; 2015
Table 102 – Estimated DVR subscribers – total market – pay TV and FTA TV – 2006 - 2012
Table 103 – Estimated DVR subscribers – by major provider – 2006 - 2012
Table 104 – Telstra T-Box sales – 2010 - 2012
Table 105 – News media app downloads by brand – 2011

8. Table 106 – Fairfax Digital financial overview – 2008 - 2011
Table 107 – Business Internet income and annual change – 2007 - 2012
Table 108 – Estimated mobile device advertising in Australia – 2008 - 2011; 2015
Table 109 – Estimated video streams by selected providers – 2008 - 2011
Table 110 – Market shares of key online advertising markets – 2008 - 2012
Table 111 – Online advertising expenditure and forecasts – 2000 - 2015
Table 112 – Estimated metropolitan radio listeners and usage – 2008 - 2011
Table 113 – Number of commercial and government radio stations – 2012
Table 114 – Number of commercial radio services by city – 2012
Table 115 – Radio advertising revenue by metropolitan city – 2009 - 2012
Table 116 – Estimated size of digital radio audience – 2009 - 2012
Table 117 – Estimated sales of digital radios – 2010 - 2012
Table 118 – Australian entertainment and media market – revenue by industry – 2007 - 2012
Table 119 – Australian entertainment and media market – annual growth by industry – 2008 -
2012
Table 120 – Australian entertainment and media market – Australian consumer/end-user spending
– 2007 - 2012
Table 121 – Australian entertainment and media market – Australian consumer/end-user spending
– annual growth by industry – 2008 - 2012
Table 122 – Australian entertainment and media market – Australian advertising spending – 2007
- 2012
Table 123 – Australian entertainment and media market – Australian advertising spending –
annual growth by industry – 2008 - 2012
Table 124 – Worldwide advertising spend versus online advertising spend – 2009 – 2012
Table 125 – Growth of Hulu video streams – various months – 2008 - 2011
Table 126 – Growth of e-reader sales – 2009 - 2013
Table 127 – Estimated video streams by selected providers – 2008 - 2011
Table 128 – Quickflix – key performance indicators – 2008 - 2012
Table 129 – News media app downloads by brand – 2011
Table 130 – Revenue mix of the major newspapers publishers – 2011
Table 131 – Reading the newspaper versus website news information – 2010
Table 132 – APN key financial snapshot – 2010 - 2011
Table 133 – Fairfax Digital financial overview – 2008 - 2011
Table 134 – Top social networking sites in Australia – 2009 - 2012
Table 135 – Estimated social networking members by major sites in Australia – 2007; 2010 - 2012
Table 136 – Use of social media sites in Australia – 2011
Table 137 – Business use of social media sites in Australia – 2011
Table 138 – Internet distribution recorded music market sales – 2006 - 2015
Table 139 – Australian mobile phone recorded music market sales – 2007 - 2012
Table 140 – BPM standard download pricing – 2011- 2012
Table 141 – BigPond mobile music standard download pricing – 2011 - 2012
Table 142 – Gaming machine turnover versus machines in operation – 2001 - 2009

9. Table 143 – The ascendency of gaming machines – 1986/87 - 2008/09
Table 144 – Gambling revenue by ‘Official’ sector – 2009
Table 145 – Worldwide online gambling revenue – 1997; 2001; 2004; 2006; 2008, 2010
Table 146 – Estimated interactive gaming revenue and device penetration rate – 2009 - 2012
Table 147 – Estimated mobile data revenue by operator – 2009 - 2011
Table 148 – Blended mobile data ARPU per customer by operator – 2010 - 2011
Table 149 – Telstra average mobile broadband revenue per user per month – 2008 - 2012
Table 150 – Overall estimated total mobile data revenue – 2008 - 2013
Table 151 – Cost of a music download for Vodafone pre/postpaid versus 3 subscribers – 2011
Table 152 – Mobi.moki key financial statistics – 2010 - 2011
Table 153 – Photon Group – key financial parameters – 2011 - 2012
Table 154 – App usage download by selected demographic – 2010 - 2011
Table 155 – App usage by mobile brand – 2011
Table 156 – Estimated app usage by selected demographic – 2011
Table 157 – Estimated app market revenue – 2009 - 2015
Table 158 – Users who pay for mobile applications by app type – 2010 - 2011
Table 159 – Mobile premium service complaints by major provider – 2010 - 2011
Table 160 – Estimated revenues – PSMS market – 2004 - 2012
Table 161 – Worldwide overall mobile handset sales – 2004 - 2013
Table 162 – Worldwide overall mobile handset sales by quarter – 2009 – Q1 2012
Table 163 – Mobile handset revenue worldwide – 2009 - 2014
Table 164 – Mobile handset sales regional market share - 2011
Table 165 – Handset supplier worldwide market shares – 1999 - 2011
Table 166 – Worldwide smart phone mobile device sales by quarter – 2009 – Q1 2012
Table 167 – Worldwide smartphone operating systems by market share – 2007 – 2010; Q3 2011
Table 168 – Worldwide touchscreen tablet operating system market share – mid 2010; mid 2011
Table 169 – Worldwide touchscreen tablet sales – 2010; 2011; 2015
Table 170 – Worldwide telecom statistics at a glance – 2012
Table 171 – Worldwide connected devices – 2011; 2020
Table 172 – Global e-commerce spending – 2011 - 2013
Table 173 – Global e-commerce revenue – 2009 - 2013
Table 174 – Worldwide smart phone mobile device sales by quarter – 2009 – Q1 2012
Table 175 – Worldwide smartphone operating systems by market share – 2009 – Q1 2012
Table 176 – Worldwide touchscreen tablet device leaders ranked – Q1 2012
Table 177 – Worldwide touchscreen tablet sales – 2010 - 2012
Table 178 – Estimated retail trade revenue online and traditional in Australia – by industry – 2012
Table 179 – Australian consumer/end-user spending – 2007 - 2012
Table 180 – Australian consumer/end-user spending – annual growth by industry – 2008 - 2012
Table 181 – Share of consumer spending by industry sector – 2006; 2011
Table 182 – Top ten Australian websites by unique audience – 2009 - 2011
Table 183 – Number and $ value of online purchases by Australians – 2009 - 2011
Table 184 – Pricing difference of selected items between in-store and online – 2011

10. Table 185 – eBay members in Australia – 1999; 2003 - 2004; 2006; 2009 - 2011
Table 186 – Estimated revenue from coupon websites – 2010 - 2014
Table 187 – Business Internet income – 2007 - 2012
Table 188 – Round 1 funding recipients Digital Hubs and Digital Enterprise
Table 189 – Eligible round 2 communities Digital Hubs and Digital Enterprise
Table 190 – Digital local government program projects – round 1
Table 191 – Worldwide advertising spending- all mediums – 2010 - 2014
Table 192 – Worldwide online advertising spending – 2007 - 2012
Table 193 – Australian online advertising expenditure and forecasts – 2000 - 2015
Table 194 – Share of advertising revenue by industry sector – 2006; 2011
Table 195 – Australian advertising spending by industry – 2007 - 2012
Table 196 – Australian advertising spending – annual growth by industry – 2008 - 2012
Table 197 – Market shares of key online advertising markets – 2008 - 2012
Table 198 – Expenditure in the email and video advertising sector online – 2009 - 2011
Table 199 – Estimated mobile device advertising in Australia – 2008 - 2011; 2015
Table 200 – What does a better broadband service look like? - 2012
Table 201 – Will better broadband increase your digital economy participation? – 2012
Table 202 – What do you value in a broadband service? - 2012
Table 203 – Percentage of GDP and government spend on aged care – 2001; 2008 - 2010; 2040;
2050
Table 204 – Estimated cost of diabetes in the community – 2002; 2032
Table 205 – Australian Flexible Learning Framework industry funding – 2005-2007; 2008 - 2011
Table 206 – Global investment in e-government – 2010; 2016
Table 207 – Comparison of Australian measurements in the Global Innovation Index – 2011 -
2012
Table 208 – Estimated Australian government recurrent expenditure – 2012
Table 209 – Visitors to top web properties worldwide – 2008; June 2009; May 2011
Table 210 – Worldwide search engine market share – Mid 2011; Feb 2012
Table 211 – Worldwide advertising spending- all mediums – 2008 - 2012
Table 212 – Worldwide online advertising spending – 2007 - 2012
Table 213 – Most popular forms of online advertising
Table 214 – Google total advertising revenue and mobile advertising revenue – 2006 - 2012
Table 215 – Worldwide smart phone operating system market share – 2007 – 2010; Q3 2011
List of Charts
Chart 1 – Overview of households with internet access – 1999 - 2012
Chart 2 – Overview of the trend in increased data downloaded – 2007 - 2012
Chart 3 – Overview of the decline in dial-up subscriptions – 2003 - 2012
Chart 4 – Overview of total new complaints to the TIO – 2006 - 2012
Chart 5 – Overview of new complaints to the TIO – 2006 - 2012
Chart 6 – Overview of consumer and SME complaints by industry sector – 2011 - 2012
Chart 7 – Overview of number of ISPs – 1995 - 2012
Chart 8 – Overview of total broadband subscribers – 2002 - 2013

11. Chart 9 – Overview of broadband market share by technology – 2005; 2010; 2015
Chart 10 – Overview of total business and residential broadband subscribers – 2006 - 2013
Chart 11 – Overview of the rollout of TopHat DSLAM2 upgrades – 2012
Chart 12 – Overview of number of DSLAMs by top 5 providers – 2008 - 2012
Chart 13 – Overview of cable broadband subscribers by operator – 2002 - 2013
Chart 14 – Overview of broadband access revenues by major provider – 2005 - 2012
Chart 15 – Overview of annual change in broadband access revenues by major provider – 2006 -
2012
Chart 16 – Overview of market share of broadband access revenues by major provider – 2005 -
2012
Chart 17 – Overview of fixed broadband ARPUs – 2006 - 2012
Chart 18 – Overview of forecast broadband revenues – 2005; 2010; 2015
Chart 19 – Overview of ICT takeup issues by businesses – 2009 - 2012
Chart 20 – Overview of SME computer equipment ownership trends by type – 2004 - 2012
Chart 21 – Overview of SME versus medium-sized business computer expenditure – 2005 - 2012
Chart 22 – Overview of estimated market share by provider – 2013(e)
Chart 23 – Service providers’ market share residential market - 2013
Chart 24 – Overview of 3G mobile broadband subscribers by mobile network operator – 2007 -
2012
Chart 25 – Overview of estimated mobile broadband data downloaded in petabytes – 2007 - 2012;
2015
Chart 26 – Overview of estimated mobile data revenue by mobile network operator – 2008 - 2012
Chart 27 – Market share size of NBN trans-sector market – 2020
Chart 28 – NBN services revenue share estimates by market share – 2015
Chart 29 – NBN services revenue share estimates by market share – 2020
Chart 30 – Overview of percentage shares of capital city TV ad market – 1998 - 2011
Chart 31 – Overview of advertising spending by media sector – 2007; 2009 - 2011
Chart 32 – Overview of Australian advertising spend by industry – 2010; 2014
Chart 33 – Overview of pay TV subscribers by major operator – 2004 - 2013
Chart 34 – Overview of pay TV household penetration rate – 1997 - 2012
Chart 35 – Overview of forecast of pay TV household penetration – lower market growth scenario
– 2012 - 2015
Chart 36 – Overview of forecast of pay TV household penetration – higher market growth scenario
– 2012 - 2015
Chart 37 – Overview of pay TV revenue by major operator – 1997 - 2012
Chart 38 – Overview of subscription TV advertising revenue – 2000 - 2013
Chart 39 – Overview of STV ad revenue total revenue versus subscription revenue – 2000 - 2013
Chart 40 – Overview of ARPU levels – AUSTAR, FOXTEL – 1999 - 2002; 2003 - 2012
Chart 41 – Overview of FOXTEL iQ DVR subscribers – 2006 - 2012
Chart 42 – Overview of FOXTEL HD package subscribers – 2008 -2012
Chart 43 – Overview of FOXTEL revenue – 2003 - 2012
Chart 44 – Overview of AUSTAR PDR MyStar versus MyStar HD subscribers – 2008 - 2012

12. Chart 45 – Overview of AUSTAR pay TV subscribers – 1996 - 2012
Chart 46 – Overview of AUSTAR subscribers – commercial versus residential – 2005 - 2012
Chart 47 – Overview of AUSTAR revenue and annual change – 1996 - 2012
Chart 48 – Overview of AUSTAR ARPU and churn by quarter – 2004 - 2011
Chart 49 – Overview of AUSTAR key financial indicators – 2007 - 2011
Chart 50 – Overview of AUSTAR long term share trending– 2003 - 2012
Chart 51 – Overview of AUSTAR share price trending – 2011 - 2012
Chart 52 – Overview of overall household conversion to digital TV – 2009 - 2012
Chart 53 – Overview of plasma versus LCD digital TV sales – 2003 - 2011
Chart 54 – Overview of estimated DVR subscribers by major provider – 2006 - 2012
Chart 55 – Overview of market share of DVD subscribers by major operator – 2010 - 2011
Chart 56 – Fairfax Digital revenue broadcasting versus online – 2008 - 2011
Chart 57 – Overview of business Internet income – 2007 - 2012
Chart 58 – Overview of mobile online advertising revenue – 2008 - 2011; 2015
Chart 59 – Overview of online advertising expenditure and forecasts – 2001 - 2015
Chart 60 – Overview of estimated metropolitan radio listeners – 2007 - 2012
Chart 61 – Overview of radio advertising revenue by metropolitan city – 2007 - 2012
Chart 62 – Overview of digital radio sales versus listeners – 2009 - 2012
Chart 63 – Overview of long term share trending Quickflix – 2005 - 2012
Chart 64 – Overview of share price Quickflix – 2011 - 2012
Chart 65 – Overview of the printed revenue mix of the major print publishers – 2011
Chart 66 – Overview of Fairfax Digital revenue broadcasting versus online – 2008 - 2011
Chart 67 – Overview of Internet distributed recorded music market sales – 2006 - 2015
Chart 68 – Overview of gaming machine turnover – 1983 - 2009
Chart 69 – The ascendency of gaming machines – 1986/87 - 2008/09
Chart 70 – Gambling Revenue – The ‘Unofficial’ Growing Sector – 2009
Chart 71 – Overview of use of technology by seniors – 2011
Chart 72 – Overview of information services used by mobile phone users – 2009 - 2011
Chart 73 – Overview of Mobi.moki key financial statistics – 2010 - 2011
Chart 74 – Overview of Mobi.moki long-term share price trending – 2007 - 2012
Chart 75 – Overview of Australian apps market revenue estimates – 2009 - 2015
Chart 76 – Overview of estimates of smartphones versus other phones – 2011; 2013; 2015
Chart 77 – Overview of estimated revenues – PSMS market – 2004 - 2012
Chart 78 – Overview of PSMS revenue mix of downloads
Chart 79 – Overview of PSMS estimated market share by operator – 2011
Chart 80 –Worldwide market share of M2M connections – 2011; 2020
Chart 81 – Use of price comparison sites – 2010
Chart 82 – Overview of the growth of eBay members in Australia – 1999; 2003 - 2004; 2006; 2009
- 2011
Chart 83 – Overview of estimated coupon website revenue – 2010 - 2014
Chart 84 – Overview of business Internet income – 2007 - 2012
Chart 85 – Overview of online advertising expenditure and forecasts – 2001 - 2015

13. Chart 86 – Online advertising expenditure in the email and video sector – 2009 - 2011
Chart 87 – Overview of mobile online advertising revenue – 2008 - 2011; 2015
Chart 88 – Paid search advertising revenue – 2005 - 2006; 2010
Chart 89 – Overview of GDP spent on aged care versus government spend – 2001; 2008 - 2010;
2040; 2050
Chart 90 – Overview of e-learning use in training courses – 2009; 2011
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