1. Beauty and Personal Care in Spain
Report Details:
Published:October 2012
No. of Pages: 153
Price: Single User License – US$2400
In the last quarter of 2011 the Spanish economy recorded a negative growth rate. The poor
economic situation limited the performance of beauty and personal care with sales recording a
negative current value growth in 2011. A meagre economic recovery in the first two quarters of
2011 generated hopes that sales would progress better than during 2010. However, this positive
growth was not enough to reverse the trend of consumers switching from premium to mass
products.
Euromonitor International''s Beauty and Personal Care in Spain report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN SPAIN
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
the Fear of A New Recession
Home Treatment Vs. Beauty Salons
Private Label Gains Ground
Back To the City Centre
Difficult Times Ahead
Key Trends and Developments
Spanish Economy Struggles
Home Treatment Vs Beauty Salons
Private Label
Beauty Standards
Demographics
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Ac Marca SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts

3. Summary 2 AC Marca SA: Key Facts
Summary 3 AC Marca SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 AC Marca SA: Competitive Position 2011
Bdf Nivea SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 5 BDF Nivea SA: Key Facts
Summary 6 BDF Nivea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 BDF Nivea SA Competitive Position 2011
Colgate-Palmolive España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 8 Colgate-Palmolive España SA: Key Facts
Summary 9 Colgate-Palmolive España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Colgate-Palmolive España SA: Competitive Position 2011
Cotyastor SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 11 Cotyastor SA: Key Facts
Summary 12 Cotyastor SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Cotyastor SA: Competitive Position 2011
Henkel Ibérica SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 14 Henkel Ibérica SA: Key Facts
Summary 15 Henkel Ibérica SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Henkel Ibérica SA: Competitive Position 2011

4. Isdin SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 17 Isdin SA: Key Facts
Summary 18 Isdin SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Isdin SA: Competitive Position 2011
L''Oréal España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 20 L''Oréal España SA: Key Facts
Summary 21 L''Oréal España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 L''Oréal España SA: Competitive Position 2011
Mercadona SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 23 Mercadona SA: Key Facts
Summary 24 Mercadona SA: Operational Indicators
Company Background
Chart 1 Mercadona SA: Mercadona in Barcelona, Spain
Internet Strategy
Private Label
Summary 25 Mercadona SA: BPC Private Label Portfolio
Competitive Positioning
Procter & Gamble España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 27 Procter & Gamble España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 28 Procter & Gamble España SA: Competitive Position 2011
Puig Sl in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 29 Puig SL: Key Facts
Summary 30 Puig SL: Operational Indicators

5. Company Background
Production
Competitive Positioning
Summary 31 Puig SL: Competitive Position 2011
Unilever España SA in Beauty and Personal Care (spain)
Strategic Direction
Key Facts
Summary 32 Unilever España SA: Key Facts
Summary 33 Unilever España SA División HPC-Cosmética: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 34 Unilever España SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 21 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 22 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 25 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2006-2011
Table 27 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 28 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 29 Bath and Shower Company Shares 2007-2011
Table 30 Bath and Shower Brand Shares 2008-2011
Table 31 Bath and Shower Premium Brand Shares 2008-2011
Table 32 Forecast Sales of Bath and Shower by Category: Value 2011-2016

6. Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 34 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 37 Colour Cosmetics Company Shares 2007-2011
Table 38 Colour Cosmetics Brand Shares 2008-2011
Table 39 Eye Make-up Brand Shares 2008-2011
Table 40 Facial Make-up Brand Shares 2008-2011
Table 41 Lip Products Brand Shares 2008-2011
Table 42 Nail Products Brand Shares 2008-2011
Table 43 Colour Cosmetics Premium Brand Shares 2008-2011
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Deodorants by Category: Value 2006-2011
Table 47 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 48 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 49 Deodorants Company Shares 2007-2011
Table 50 Deodorants Brand Shares 2008-2011
Table 51 Deodorants Premium Brand Shares 2008-2011
Table 52 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 54 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Depilatories by Category: Value 2006-2011
Table 56 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 57 Depilatories Company Shares 2007-2011
Table 58 Depilatories Brand Shares 2008-2011
Table 59 Forecast Sales of Depilatories by Category: Value 2011-2016

7. Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Fragrances by Concentration: % Value Analysis 2006-2011
Table 62 Sales of Fragrances by Category: Value 2006-2011
Table 63 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 64 Fragrances Company Shares 2007-2011
Table 65 Fragrances Brand Shares 2008-2011
Table 66 Men''s Premium Fragrances Brand Shares 2008-2011
Table 67 Women''s Premium Fragrances Brand Shares 2008-2011
Table 68 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Hair Care by Category: Value 2006-2011
Table 71 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 72 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 73 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 74 Hair Care Company Shares 2007-2011
Table 75 Hair Care Brand Shares 2008-2011
Table 76 Styling Agents Brand Shares 2008-2011
Table 77 Colourants Brand Shares 2008-2011
Table 78 Salon Hair Care Company Shares 2007-2011
Table 79 Salon Hair Care Brand Shares 2008-2011
Table 80 Hair Care Premium Brand Shares 2008-2011
Table 81 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 83 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Retail Volume Sales of Body Shavers 2006-2011
Table 85 Sales of Men''s Grooming by Category: Value 2006-2011
Table 86 Sales of Men''s Grooming by Category: % Value Growth 2006-2011

8. Table 87 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 88 Men''s Grooming Company Shares 2007-2011
Table 89 Men''s Grooming Brand Shares 2008-2011
Table 90 Men''s Razors and Blades Brand Shares 2008-2011
Table 91 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 92 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 93 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011
Table 94 Sales of Oral Care by Category: Value 2006-2011
Table 95 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 96 Sales of Toothbrushes by Category: Value 2006-2011
Table 97 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 99 Oral Care Company Shares 2007-2011
Table 100 Oral Care Brand Shares 2008-2011
Table 101 Toothpaste Brand Shares 2008-2011
Table 102 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 103 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 105 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 106 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Sales of Skin Care by Category: Value 2006-2011
Table 108 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 109 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 110 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 111 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 112 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 113 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 114 Skin Care Company Shares 2007-2011
Table 115 Skin Care Brand Shares 2008-2011

9. Table 116 Facial Moisturisers Brand Shares 2008-2011
Table 117 Anti-agers Brand Shares 2008-2011
Table 118 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 119 General Purpose Body Care Brand Shares 2008-2011
Table 120 Skin Care Premium Brand Shares 2008-2011
Table 121 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 123 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011
Table 124 Sales of Self-Tanning by Formulation: % Value Analysis 2006-2011
Table 125 Sales of Sun Care by Category: Value 2006-2011
Table 126 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 127 Sun Care Company Shares 2007-2011
Table 128 Sun Care Brand Shares 2008-2011
Table 129 Sun Care Premium Brand Shares 2008-2011
Table 130 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 131 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 132 Sales of Sets/Kits: Value 2006-2011
Table 133 Sales of Sets/Kits: % Value Growth 2006-2011
Table 134 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 135 Sets/Kits Company Shares 2007-2011
Table 136 Sets/Kits Brand Shares 2008-2011
Table 137 Sets/Kits Premium Brand Shares 2008-2011
Table 138 Forecast Sales of Sets/Kits: Value 2011-2016
Table 139 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 140 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016

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