1. Beauty and Personal Care in Thailand
Report Details:
Published:October 2012
No. of Pages: 141
Price: Single User License – US$2400
The overall performance of beauty and personal care was positive in 2011. The number of Thai
consumers using such products increased, with recovering demand in both volume and value
terms. However, the accelerating market growth was tempered by the most severe floodwaters in
decades at the very end of 2011. Due to the worst flooding in Bangkok, the market was disrupted.
Industrial zones were ruined, and production systems, transportation and product distribution were
interrupted. On the...
Euromonitor International''s Beauty and Personal Care in Thailand report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN THAILAND
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Threatened by Bangkok Flooding
Manufacturers Expand the Consumer Base Horizontally and Vertically
Multinationals Continue To Dominate Beauty and Personal Care
the Prevalence of Mass Brands Maintains
Continuous Positive Growth Is Fuelled by New Developments With A New Focus
Key Trends and Developments
New Product Developments Boost Sales
Another Step in the Development of Men''s Grooming
Digital Media and Social Networks Boom in Marketing Communication
the Effects and Consequences of Thai Flooding on the Market
A Competitive Environment Is Generated by Various Promotions and Campaigns
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Berli Jucker Plc in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts

3. Summary 2 Berli Jucker PCL: Key Facts
Summary 3 Berli Jucker PCL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Berli Jucker PCL: Competitive Position 2011
Better Way (thailand) Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 5 Better Way (Thailand) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Better Way (Thailand) Co Ltd: Competitive Position 2011
Bio Consumer Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 7 Bio Consumer Co Ltd: Key Facts
Summary 8 Bio Consumer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Bio Consumer Co Ltd: Competitive Position 2011
Giffarine Skyline Unity Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 10 Giffarine Skyline Unity Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Giffarine Skyline Unity Co Ltd: Competitive Position 2011
Osotspa Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 12 Osotspa Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Osotspa Co Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape

4. Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 21 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 24 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Bath and Shower by Category: Value 2006-2011
Table 26 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 28 Bath and Shower Company Shares 2007-2011
Table 29 Bath and Shower Brand Shares 2008-2011
Table 30 Bath and Shower Premium Brand Shares 2008-2011
Table 31 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 33 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 36 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 37 Colour Cosmetics Company Shares 2007-2011
Table 38 Colour Cosmetics Brand Shares 2008-2011
Table 39 Eye Make-up Brand Shares 2008-2011
Table 40 Facial Make-up Brand Shares 2008-2011
Table 41 Lip Products Brand Shares 2008-2011
Table 42 Nail Products Brand Shares 2008-2011
Table 43 Colour Cosmetics Premium Brand Shares 2008-2011
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016

5. Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Deodorants by Category: Value 2006-2011
Table 47 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 48 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 49 Deodorants Company Shares 2007-2011
Table 50 Deodorants Brand Shares 2008-2011
Table 51 Deodorants Premium Brand Shares 2008-2011
Table 52 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 54 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Depilatories by Category: Value 2006-2011
Table 56 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 57 Depilatories Company Shares 2007-2011
Table 58 Depilatories Brand Shares 2008-2011
Table 59 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Fragrances by Category: Value 2006-2011
Table 62 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 63 Fragrances Company Shares 2007-2011
Table 64 Fragrances Brand Shares 2008-2011
Table 65 Men''s Premium Fragrances Brand Shares 2008-2011
Table 66 Women''s Premium Fragrances Brand Shares 2008-2011
Table 67 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape

6. Prospects
Category Data
Table 69 Sales of Hair Care by Category: Value 2006-2011
Table 70 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 71 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 72 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 73 Hair Care Company Shares 2007-2011
Table 74 Hair Care Brand Shares 2008-2011
Table 75 Styling Agents Brand Shares 2008-2011
Table 76 Colourants Brand Shares 2008-2011
Table 77 Salon Hair Care Company Shares 2007-2011
Table 78 Salon Hair Care Brand Shares 2008-2011
Table 79 Hair Care Premium Brand Shares 2008-2011
Table 80 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 82 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Men''s Grooming by Category: Value 2006-2011
Table 84 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 85 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 86 Men''s Grooming Company Shares 2007-2011
Table 87 Men''s Grooming Brand Shares 2008-2011
Table 88 Men''s Razors and Blades Brand Shares 2008-2011
Table 89 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 90 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Table 91 Sales of Body Shavers by Type: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 92 Sales of Oral Care by Category: Value 2006-2011
Table 93 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 94 Sales of Toothbrushes by Category: Value 2006-2011
Table 95 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 97 Oral Care Company Shares 2007-2011
Table 98 Oral Care Brand Shares 2008-2011

7. Table 99 Toothpaste Brand Shares 2008-2011
Table 100 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 101 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Skin Care by Category: Value 2006-2011
Table 106 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 107 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 108 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 109 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 110 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 111 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 112 Skin Care Company Shares 2007-2011
Table 113 Skin Care Brand Shares 2008-2011
Table 114 Facial Moisturisers Brand Shares 2008-2011
Table 115 Anti-agers Brand Shares 2008-2011
Table 116 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 117 General Purpose Body Care Brand Shares 2008-2011
Table 118 Skin Care Premium Brand Shares 2008-2011
Table 119 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 120 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 121 Sales of Sun Care by Category: Value 2006-2011
Table 122 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 123 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 124 Sun Care Company Shares 2007-2011
Table 125 Sun Care Brand Shares 2008-2011
Table 126 Sun Care Premium Brand Shares 2008-2011
Table 127 Forecast Sales of Sun Care by Category: Value 2011-2016

8. Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 129 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 130 Sales of Sets/Kits: Value 2006-2011
Table 131 Sales of Sets/Kits: % Value Growth 2006-2011
Table 132 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 133 Sets/Kits Company Shares 2007-2011
Table 134 Sets/Kits Brand Shares 2008-2011
Table 135 Sets/Kits Premium Brand Shares 2008-2011
Table 136 Forecast Sales of Sets/Kits: Value 2011-2016
Table 137 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 138 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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