1. Canada Cider Market Insights
Report Details:
Published:September 2012
No. of Pages: 36
Price: Single User License – US$1650
Product Synopsis
Comprising of textual analysis and data tables, this in-depth and exclusive country report from
Canadean provides a comprehensive view of the cider industry structure including analysis and
profiles on trade mark owners and local operators. Brand volumes and market share are given by
price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are
provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-
premise). Other information includes market valuation/pricing data. All supported by market
commentary.
Introduction and Landscape
Why was the report written?
The 2012 Canada Cider Market Insights report is a high level market research report on the
Canadian cider industry. Published by Canadean, this report provides an excellent way of gaining
an in-depth understanding of the dynamics and structure of the market. The report covers total
market (on- and off-premise) and includes valuable insight and analysis on cider market trends,
brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Cider has long been domestically produced and commercially distributed in Canada as well as
being imported (principally from the UK). However, it has only been in the last number of years
(since 2005) that it has re-emerged as a beverage of interest for mainstream consumers.
What are the key drivers behind recent market changes?
The emergence of craft beers as a significant category in the beer segment has brought with it a
renewed curiosity not only with respect to beer but also with respect to other beverages such as
ice wine and ciders.
What makes this report unique and essential to read?
The Canada Cider Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the cider market. The report provides a much
more granular and detailed data set than our competitors.

2. Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Canadian cider market.
This report provides readers with in-depth data on market segmentation: mainstream, premium,
super premium, discount; alcoholic strength; type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and selected
company profiles
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.
Key Market Issues
The emergence of craft beers as a significant category in the beer segment has brought with it a
renewed curiosity not only with respect to beer but also with respect to other beverages such as
ice wine and ciders.
Cider benefits from consumers looking for a casual type beverage in place of beer and as an
alternative to FABs, wine and spirits.
The market is currently enjoying significant growth through marketing efforts supporting cider as
trendy and fashionable
There have been significant resources put forward by the traditional brewers to reposition and/or
launch serious cider brands.
The entry of three major players in Carlsberg (Somersby), A-BInBev (Alexander Keith''s) and Brick
Brewing (Seagram) will bring measured, well planned growth strategies
Key Highlights
The cider market is currently enjoying significant growth both through marketing efforts supporting
cider as trendy and fashionable.
The cider category has experienced significant growth over the last few years and is one of the
few areas of positive performance in the beer and cider segment. The forecast for 2012 is further
growth.

3. The majority of mainstream eating establishments have included cider as a permanent category
addition to their beverage alcohol menus
Canada is a major global producer of apples and the cider category is clearly dominated by the
apple segment, with pear representing a defined import segment.
Through 2011 the market has been dominated by three brands: Growers Cider, Strongbow, and
Magners who together have consistently account for between 75% and 80% of the market.
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Major points covered in Table of Contents of this report include
Section 1 Market Update
KEY FACTS
- Market Size
- Growth
- Market Value
- Distribution 2011
MARKET COMMENTARY
- Current and Emerging Trends
- Outlook
- Imports and Exports
- Segmentation
BRANDS
- Top 10 Cider Brands - Volume, 2009-2011
- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011
- Brand Analysis
- Private Label/Private Label Producers
- New Products Activity
Section 2 Brewer Profiles
BREWER PROFILES
- LABATT BREWERIES (A-BInBev)
- MOOSEHEAD BREWERIES LTD
- Moosehead Brand Volumes, 2007-2011
- SLEEMAN BREWERIES LTD
- Sleeman Brand Volumes, 2007-2011
- OKANAGAN CIDER COMPANY
- Okanagan Cider Company Brand Volumes, 2007-2011
- TREE BREWING COMPANY
- THE BRICK BREWING COMPANY
- COUNTY CIDER COMPANY
- County Cider Company Brand Volumes, 2007-2011
- PREMIER BRANDS LTD

4. - Premier Brand Volumes, 2007-2011
Methodology
Beer and Cider Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
MapLEGISLATION AND TAXATION TABLES
- Table 1.2.1 - Taxation Base
- Table 1.2.2 - Provincial Excise Taxes for Cider
- Table 1.2.3 - Legal Controls on Cider
- Table 1.2.4 - Tax Burden on Cider
PRICING TABLES
- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012
- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012
DATA TABLES
- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F
- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
- Commercial Beverage Consumption - per Capita - Growth, 2001-2012F
- Commercial Beverage Consumption - Million Liters, 2001-2012F
- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F
- Cider Production/Trade/Consumption - Growth, 2005-2012F
- Consumption of FABs and Cider, 2001-2012F
- Cider Market Valuation (Local Currency), 2010-2012F
- Cider Consumption by Local Definition, 2008-2012F.
- Cider Consumption by Standard Price Segmentation, 2008-2012F
- Cider Consumption by Alcoholic Strength, 2008-2012F
- Cider Consumption by Type, 2008-2012F
- Cider Consumption by Geographic Scope, 2008-2012F
- Cider All Trademarks, 2007-2011
- Cider Brands by Local Definition, 2007-2011
- Cider Brands by Standard Price Segment, 2007-2011
- Cider Brands by Alcoholic Strength, 2007-2011
- Cider Brands by Type, 2007-2011
- Cider Imported Brands by Origin, 2007-2011
- Cider Trademark Owners, 2007-2011
- Cider Local Operators, 2007-2011
- Cider Leading Brewers/Importers, 2007-2011
- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F
- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE
- Chart - Leading Brewers/Imports, 2011
- Market Structure
- Cider Producers/Importers

5. PACKAGING
- Chart - Consumption by Pack Material/Type, 2011
- Packaging Trends
CHANNEL ANALYSIS
- Chart - Distribution by Channel, 2011
- Chart - Consumption by Price Segment, 2011
- Market Valuation and Pricing
- Cider Market Valuation (Local Currency), 2010-2012F
- Distribution Trends
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