This presentation - held during the Smart University 2008 in Nice, Sophia-Antipolis - focuses on the design of Near Field Communication applications. The presentation helps practitioners in the field of NFC to design consumer-relevant Near Field Communication (NFC) products. It starts a creative process in the heads of listeners to broaden their mind into different aspects of NFC application development. Furthermore, a show a design strategy for NFC applications is proposed.

1. Designing NFC
Products
Florian Resatsch, Daniel Michelis
Smart University, University Sophia-Antipolis,19.09.2008

2. A few words about us
Florian Resatsch Daniel Michelis
(servtag) (University of St. Gallen)
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3. Designing NFC Products
1. Introduction
2. Getting Started
3. Design Technology
4. Design Symbols
5. Design Successful NFC Products
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4. 1. Introduction

5. NFC opens new target groups
due to ease of use
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6. and is cool for young people
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