With a significant young population, changing spending patterns, advancements in e-banking services, and the emerging trend of online shopping, Vietnam has ample opportunities for card service providers. Vietnams GDP recorded a growth rate of 5.4% in the third quarter of 2012, after an expansion of 4.7% in the second quarter and 4% in the first quarter.
Emerging Opportunities In Vietnam's Cards And Payments Market
1. Emerging Opportunities in Vietnam's Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Vietnams cards and payments market,
including:
Current and forecast values for each category of Vietnams cards and payments industry including debit cards,
credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Vietnams cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used
by various bankers and other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Vietnams cards and payments industry
Summary
With a significant young population, changing spending patterns, advancements in e-banking services, and the
emerging trend of online shopping, Vietnam has ample opportunities for card service providers. Vietnams
GDP recorded a growth rate of 5.4% in the third quarter of 2012, after an expansion of 4.7% in the second
quarter and 4% in the first quarter. The countrys GDP growth declined from 5.9% in 2011 to 5.0% in 2012,
below the expected goals of 5.2% and 5.5% set by the government. One of the main reasons for GDP decline
in 2012 in comparison with 2011 was the credit congestion situation which resulted in a strong decline in
social investment capital and aggregate demand. In response to this, the government has taken steps to
increase economic growth. In December 2012, the central bank lowered the minimum lending rate to 12%,
and in September 2012 the government reduced corporate tax by 30% for small and medium enterprises
(SMEs), except those operating in the lottery, real estate and securities sectors, and producers of goods that are
subject to luxury taxes.
The credit cards category recorded the highest growth rate of all card categories with a CAGR of 56.29%
during the review period, growing from 228,700 cards in 2008 to 1.4 million cards in 2012. During the
forecast period, this category is expected to register a strong CAGR of 23.16%, rising from 1.9 million cards
in 2013 to 4.4 million cards in 2017. In 2012, the debit card category held the highest market share of 95.7%
in terms of number of cards in circulation, followed by the credit card category with a market share of 2.8%.
The prepaid cards category held the lowest market share of 1.5% in 2012.
Scope
This report provides a comprehensive analysis of Vietnams cards and payments industry
It provides current values for Vietnams cards and payments industry for 2012 and forecast figures for 2017
It details the different macroeconomic, infrastructural, consumer and business drivers affecting Vietnams
cards and payments industry
It outlines the current regulatory framework in the industry
Emerging Opportunities in Vietnam's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
2. It details the marketing strategies used by various bankers and other institutions
It profiles the major banks in Vietnams cards and payments industry
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Vietnams cards and
payments industry and each market within it
Understand the key market trends and growth opportunities within Vietnams cards and payments industry
Assess the competitive dynamics in Vietnams cards and payments industry
Gain insights into the marketing strategies used for selling various types of cards in Vietnam
Gain insights into key regulations governing Vietnams cards and payments industry
Key Highlights
Vietnams card market witnessed strong growth during the review period (2008-2012). The overall cards
industry recorded an impressive CAGR of 37.05%, rising from 14.0 million cards in 2008 to 49.4 million
cards in 2012. Over the forecast period, the cards industry is forecast to grow at a CAGR of 10.79% from 57.3
million cards in 2013 to 86.4 million cards in 2017.
The credit cards category recorded the highest growth rate of all card categories with a CAGR of 56.29%
during the review period, growing from 228,700 cards in 2008 to 1.4 million cards in 2012. During the
forecast period, this category is expected to register a strong CAGR of 23.16%, rising from 1.9 million cards
in 2013 to 4.4 million cards in 2017.
In Vietnam, the number of smartphone users increased from 16% of total mobile users in 2011 to 21% in
2012. Units of smartphones shipped to Vietnam recorded a year on year growth rate of 83% in 2012.
In December 2011, the banking penetration for basic retail banking products was 20%. Nearly 14% of
transactions in the country were non-cash based. Notably, this is less than half the level seen in Indonesia and
the Philippines, and roughly one third of the level in India, China, Thailand and Malaysia.
1 Executive Summary
2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of Country Cards And Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Gross Domestic Product (gdp) Growth
3.1.2 Decreasing Inflationary Pressure
3.2 Infrastructure Drivers
3.2.1 Increasing Number Of Smartphone Users
3.2.2 Growing Number Of Atms
3.2.3 Cards With Enhanced Security Measures
3.2.4 Rising Internet Penetration
3.2.5 Increasing Number Of Pos Terminals
3.3 Business Drivers
3.3.1 E-commerce Market Growth
3.3.2 Retail Sales
3.3.3 Connection Of Pos Terminals Network
3.3.4 Lower Banking Penetration
Emerging Opportunities in Vietnam's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
3. 3.4 Consumer Drivers
3.4.1 Changing Lifestyles And Spending Habits
3.4.2 Urban Vs. Rural Population
3.5 Card Fraud Statistics
3.5.1 Card Fraud By Channel
3.6 Regulatory Framework
3.6.1 Money Laundering
4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.1.1 Retail Customers
4.1.2 Corporate Sector
4.2 Consumer Preference
4.2.1 Price
4.2.2 Service
4.2.3 Convenience
4.3 Online Buying Behaviour
5 Competitive Landscape And Industry Dynamics
5.1 Market Share Analysis By Payment Channels
5.1.1 Overview Of Payment Channels
5.1.2 Cash
5.1.3 Direct Debit
5.1.4 Card Payments
5.2 Debit Cards Market Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Market Share
5.3.1 By Bank
5.3.2 By Scheme
6 Strategies Adopted By Key Players
6.1 Market Entry Strategies
6.1.1 Case Studies
6.2 Marketing/product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.3 Pricing Strategies
7 Market Size And Growth Potential Of Payment Card Industry
7.1 Market Share Analysis By Type Of Card
7.2 Total Market Size And Forecast Of Card Industry
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
Emerging Opportunities in Vietnam's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
4. 7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Prepaid Card Category Size And Forecast
7.4.1 Number Of Cards By Segment
7.4.2 Analysis By Transaction Value
7.5 Credit Card Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Other Key Performance Indicators
8 Company Profiles, Product And Marketing Strategies
8.1 Citibank Vietnam
8.1.1 Strategies
8.1.2 Credit Cards Offered
8.2 Hsbc Bank (vietnam) Ltd.
8.2.1 Strategies
8.2.2 Debit Cards Offered
8.2.3 Credit Cards Offered
8.3 Agribank
8.3.1 Strategies
8.3.2 Debit Cards Offered
8.3.3 Credit Cards Offered
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.4.2 Services
9.5 Disclaimer
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Emerging Opportunities in Vietnam's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
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Emerging Opportunities in Vietnam's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L