http://www.researchmoz.us/optical-goods-retailing-uk-february-2014-report.html This is a highly competitive market place, with three major chains dominating distribution and now facing intensifying competition from growing chains of supermarket opticians. So the big three are competing hard with special offers, intensive advertising campaigns, some online services and by growing their store chains. Indeed Vision Express has just made a step change with the purchase of a batch of stores as Rayner & Keeler has decided to get out of retail opticians, selling off all 104 stores to a range of buyers. The major opticians are also responding to the mature market place by adding other revenue streams including hearing and latterly the Specsavers Healthcall home visit services.

1. Optical Goods Retailing - UK - February 2014
This is a highly competitive market place, with three major chains dominating distribution and now facing intensifying competition from growing chains of
supermarket opticians. So the big three are competing hard with special offers, intensive advertising campaigns, some online services and by growing their store
chains.
Indeed Vision Express has just made a step change with the purchase of a batch of stores as Rayner & Keeler has decided to get out of retail opticians, selling off
all 104 stores to a range of buyers. The major opticians are also responding to the mature market place by adding other revenue streams including hearing and
latterly the Specsavers Healthcall home visit services.
table Of Content
introduction
excluded
abbreviations
executive Summary
the Market
figure 1: Consumer Spend On Optical Goods And Services, 2008-18
figure 2: Consumer Spend On Non-prescription Sunglasses, 2008-18
figure 3: Consumer Spend On Optical Goods And Services, By Category, 2013
market Factors
companies, Brands And Innovation
optical Retailers
figure 4: Distribution Of Optical Goods And Services, By Value, Uk, 2013 (est)
the Consumer
figure 5: Wearers Of Spectacles, Sunglasses And Contact Lenses, December 2013
figure 6: Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Demographics, December 2013
figure 7: Purchases Of Contact Lenses In The Last 12 Months, December 2013
figure 8: Retailers Used For Prescription Glasses/sunglasses In The Last 12 Months, December 2013
figure 9: Attitudes Towards Where To Buy Eyewear, December 2013
figure 10: Target Groups, December 2013
figure 11: Attitudes Towards Optical Goods And Opticians, December 2013
what We Think
issues In The Market
are Supermarket Opticians A Real Threat?
what Are Mature Opticians Doing To Grow Sales?
will Laser Surgery Depress Demand For Spectacles And Contact Lenses?
how Important Are Online Sales And Will More People Shop Online?
what Role Does Health Play In Forging Demand For Sunglasses?
trend Applications
trend: Second Skin
trend: Experience Is All
futures: Old Gold
market Environment
key Points
3.9% More People By 2018
who Needs Eyesight Correction?
figure 12: People Who Do Not Use Any Optical Goods, By Age, December 2013
Optical Goods Retailing - UK - February 2014

2. abs Will Be The Largest Socio-economic Group
the Economy Is Recovering
disposable Income Is Rising
people Are Feeling Better Off
figure 13: Trends In How Respondents Would Describe Their Financial Situation, February 2009 And November 2013
market Size And Forecast
key Points
outlook For Optical Goods And Services
figure 14: Consumer Spend On Optical Goods And Services, 2008-18
figure 15: Consumer Spend On Non-prescription Sunglasses, 2008-18
total Spend On Optical Goods And Services
figure 16: Consumer Spend On Optical Goods And Services, 2009-13
spectacles Are The Largest Segment
figure 17: Consumer Spend On Optical Goods And Services, By Category, 2013
figure 18: Consumer Spend On Optical Goods And Services, By Category, 2009-213
strong Growth In Sunglasses
figure 19: Uk Sales Of Plano Sunglasses, At Current Prices, 2009-13
companies And Products
key Points
suppliers Of Spectacle Frames And Sunglasses
luxottica
figure 20: Financial Performance Of The Luxottica Group, 2010-12
figure 21: Luxottica Brands
safilo
figure 22: Financial Performance Of The Safilo Group, 2010-12
figure 23: Safilo Group’s Brands
marchon Eyewear
figure 24: Financial Performance Of Marchon Uk Ltd, 2010-12
figure 25: Marchon Brands
de Rigo
figure 26: Financial Performance Of De Rigo Uk Ltd, 2011 And 2012
figure 27: De Rigo’s Brands
brulimar Optical Group
charmant
continental Eyewear
dunelm Optical
inspecs
norville Group
silhouette
viva International Group
fabris Lane
suppliers Of Spectacle Lenses
bbgr
carl Zeiss Vision
essilor
nikon Optical Uk
rodenstock
seiko Optical Uk
signet Armorlite Europe
suppliers Of Contact Lenses And Contact Lens Solutions
alcon/ciba Vision
bausch & Lomb
cooper Vision
johnson & Johnson Vision Care
sauflon
channels To Market
Optical Goods Retailing - UK - February 2014

3. key Points
distribution
figure 28: Distribution Of Optical Goods And Services, By Value, Uk, 2013 (est)
figure 29: Distribution Of Optical Goods, 2010-13
boots Opticians
figure 30: Boots Opticians, Financial Performance And Store Numbers, 2011-13
optical Express
figure 31: Dcm Optical Holdings Limited, Uk Financial Performance And Store Numbers, 2010-12
specsavers
figure 32: Specsavers, Uk Financial Performance And Store Numbers, 2010-13
vision Express
figure 33: Vision Express, Uk Financial Performance And Store Numbers, 2010-12
other Opticians Chains
supermarket Opticians
asda
tesco Opticians
sainsbury’s
internet Specialists
brand Communication And Promotion
key Points
advertising Spend Rises
figure 34: Topline Adspend On Optical Goods And Eye Care, 2009-12, 2013 (year To November)
specsavers Dominates Advertising Spend
figure 35: Above-the-line Advertising Expenditure On Optical Goods And Eye Care, By Company, 2012
figure 36: Above-the-line Adspend On Optical Goods And Eye Care, By Largest Companies, 2009-13
advertising Spend By Media Type
figure 37: Topline Adspend On Optical Goods And Eye Care, By Media Type, 2009-13
figure 38: Topline Adspend On Optical Goods And Eye Care, By Media Type, 2009-13
figure 39: Topline Ad Spend On Optical Goods And Eye Care, By Product Category, 2009-13
who’s Innovating?
key Points
computerised Glasses
figure 40: Google Glass, January 2014
drug Delivery Through Contact Lenses
sunglasses That Are Meant To Be Worn As A Hair Band
figure 41: Sunglass-hairband By Porsche Design, January 2014
brand Research
brand Map
figure 42: Attitudes Towards And Usage Of Brands In The Optical Goods Retailing Sector, November 2013
correspondence Analysis
brand Attitudes
figure 43: Attitudes, By Optical Goods Retailing Brand, November 2013
brand Personality
figure 44: Optical Goods Retailing Brand Personality – Macro Image, November 2013
figure 45: Optical Goods Retailing Brand Personality – Micro Image, November 2013
brand Experience
figure 46: Optical Goods Retailing Brand Usage, November 2013
figure 47: Satisfaction With Various Optical Goods Retailing Brands, November 2013
figure 48: Consideration Of Optical Goods Retailing Brands, November 2013
figure 49: Consumer Perceptions Of Current Optical Goods Retailing Brand Performance, November 2013
brand Index
figure 50: Optical Goods Retailing Brand Index, November 2013
target Group Analysis
figure 51: Target Groups, November 2013
figure 52: Optical Goods Retailing Brand Usage, By Target Groups, November 2013
group One – Conformists
Optical Goods Retailing - UK - February 2014

4. group Two – Simply The Best
group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five – Individualists
the Consumer – Who Wears Spectacles, Sunglasses And Contact Lenses?
key Points
spectacles (glasses) The Most-used Eyewear
figure 53: Wearers Of Spectacles, Sunglasses And Contact Lenses, December 2013
figure 54: Wearers Of Prescription Spectacles (glasses) And Contact Lenses, By Age, December 2013
do People Use More Than One Type Of Eyewear?
figure 55: Users Of More Than One Type Of Eyesight Correction, December 2013
9% Wear Both Prescription Glasses And Contact Lenses
4% Have Ready-readers As Well As Prescription Glasses
11% Wear Prescription Sunglasses
plano Sunglasses
laser Surgery
figure 56: Wearers Of Spectacles, Sunglasses And Contact Lenses, All And Abs, December 2013
the Consumer – Purchases Of Spectacles, Sunglasses And Contact Lenses
key Points
purchases Of Spectacles, Sunglasses And Contact Lenses
figure 57: Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Demographics, December 2013
lens Types Bought By Age
figure 58: Purchases Of Spectacles In The Last 12 Months, Lens Type, By Age, December 2013
figure 59: Purchases Of Spectacles In The Last 12 Months, Lens Type, By Socio-economic Group, December 2013
how Many Kinds Of Glasses In The Last Year?
figure 60: Repertoire Of Spectacle Purchases In The Last 12 Months, December 2013
purchasers Of Contact Lenses
figure 61: Purchases Of Contact Lenses In The Last 12 Months, December 2013
what People Spent On Sunglasses
figure 62: What People Spent On Plano Sunglasses In The Last 12 Months, December 2013
the Consumer – Where They Bought Spectacles, Contact Lenses And Sunglasses
key Points
figure 63: Retailers Used For Prescription Glasses/sunglasses In The Last 12 Months, December 2013
specsavers Dominates
people Aged 65+ Favour Independents
upscale Shoppers At Boots
younger Profile For Vision Express
full-time Employees Opt For Supermarkets
25-34s Buy Online
where They Buy Contact Lenses
figure 64: Retailers Where Bought Prescription Contact Lenses In The Last 12 Months, December 2013
where They Bought Sunglasses
figure 65: Retailers Where Bought Plano Sunglasses In The Last 12 Months, December 2013
the Consumer – Attitudes Towards Where To Buy Spectacles And Contact Lenses
key Points
attitudes Towards Where To Buy Spectacles And Contact Lenses
figure 66: Attitudes Towards Where To Buy Eyewear, December 2013
advantages For An Opticians
barriers To Buying Online
advantages Of Online Sellers
what The Qualitative Respondents Did
figure 67: Target Groups, December 2013
Optical Goods Retailing - UK - February 2014

5. figure 68: Attitudes Towards Where To Buy Eyewear, December 2013
optician Loyal (46%)
figure 69: Attitudes Towards Where To Buy Eyewear, Optician Loyal, December 2013
figure 70: Attitudes Towards Optical Goods And Opticians, December 2013
tempted By Savings (32%)
figure 71: Attitudes Towards Where To Buy Eyewear, Tempted By Savings, December 2013
figure 72: Attitudes Towards Optical Goods And Opticians, Tempted By Savings, December 2013
uncaring (22%)
figure 73: Attitudes Towards Where To Buy Eyewear, Uncaring, December 2013
figure 74: Attitudes Towards Optical Goods And Opticians, Uncaring, December 2013
the Consumer – Attitudes Towards Optical Goods And Opticians
key Points
attitudes Towards Optical Goods And Opticians
figure 75: Attitudes Towards Optical Goods And Opticians, December 2013
nasty Surprises?
help With Styling
healthy Eyes
better Quality
waiting For A Special Offer
putting Off An Opticians Visit
laser Surgery Interests Younger People
attitudes Towards Optical Goods And Opticians – Special Groups
figure 76: Special Groups, December 2013
figure 77: Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Target Groups, December 2013
appendix – Market Environment
figure 78: Trends In The Age Structure Of The Uk Population, 2008-18
figure 79: Forecast Adult Population Trends, By Socio-economic Group, 2008-18
figure 80: Gdp, Pdi, Consumer Expenditure And Savings, At Constant 2013 Prices, 2008-18
appendix – The Market Size And Forecast
figure 81: Consumer Spend On Optical Goods And Eyecare, 2008-18
figure 82: Consumer Spend On Optical Goods And Eyecare, By Segment, 2008-18
figure 83: Consumer Spend On Sunglasses, 2008-18
appendix – Brand Research
figure 84: Brand Usage, November 2013
figure 85: Brand Commitment, November 2013
figure 86: Brand Momentum, November 2013
figure 87: Brand Diversity, November 2013
figure 88: Brand Satisfaction, November 2014
figure 89: Brand Attitude, November 2013
figure 90: Brand Image – Macro Image, November 2013
figure 91: Brand Image – Micro Image, November 2013
figure 92: Profile Of Target Groups, By Demographics, November 2013
figure 93: Psychographic Segmentation, By Target Groups, November 2013
figure 94: Brand Usage, By Target Groups, November 2013
brand Index
figure 95: Brand Index, November 2013
appendix – The Consumer – Who Wears Spectacles, Contact Lenses And Sunglasses?
figure 96: Wearers Of Spectacles, Sunglasses And Contact Lenses, By Demographics, First Six Columns, December 2013
Optical Goods Retailing - UK - February 2014

6. figure 97: Wearers Of Spectacles, Sunglasses And Contact Lenses, Last Five Columns, By Demographics, December 2013
appendix – The Consumer – Purchasing Patterns
figure 98: Purchases Of Any Prescription Glasses, Distance Glasses, Reading Glasses And Prescription Sunglasses In The Last 12 Months, By Demographics,
December 2013
figure 99: Purchases Of Bifocal/varifocals. Photochromic Glasses And Other Types Of Prescription Glasses In The Last 12 Months, By Demographics,
December 2013
repertoire Analysis
figure 100: Repertoire Of Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Demographics, December 2013
figure 101: Purchases Of Contact Lenses In The Last Twelve Months, By Demographics, December 2013
figure 102: What People Spent On Non-prescription Sunglasses In The Last 12 Months, Less Than £10 To £70, By Demographics, December 2013
figure 103: What People Spent On Non-prescription Sunglasses In The Last 12 Months, £70+, By Demographics, December 2013
appendix – The Consumer – Outlets Used For Optical Goods And Sunglasses
figure 104: Retailers Used For Prescription Eyewear In The Last 12 Months, December 2013
figure 105: Most Popular Retailers Used To Buy Prescription Glasses (including Prescription Sunglasses), December 2013
figure 106: Next Most Popular Retailers Used To Buy Prescription Glasses (including Prescription Sunglasses), December 2013
figure 107: Most Popular Retailers Used To Buy Prescription Contact Lenses, By Demographics, December 2013
figure 108: Next Most Popular Retailers Used To Buy Prescription Contact Lenses, By Demographics, December 2013
appendix – The Consumer – Attitudes Towards Choosing Where To Buy Eyewear
figure 109: Agreement With The Statement ‘buying Online Would Save Me Time’, By Demographics, December 2013
figure 110: Agreement With The Statement ‘it Is Easier To Buy Whilst At The Optician Than Go Away And Buy Elsewhere’, By Demographics,
December 2013
figure 111: Target Groups, By Demographics, December 2013
appendix – The Consumer – Attitudes Towards Optical Goods And Opticians
figure 112: Most Popular Attitudes Towards Optical Goods And Opticians, By Demographics, December 2013
figure 113: Next Most Popular Attitudes Towards Optical Goods And Opticians, By Demographics, December 2013
figure 114: Wearers Of Spectacles, Sunglasses And Contact Lenses, By Special Groups, December 2013
figure 115: Attitudes Towards Optical Goods And Opticians, By Special Groups, December 2013
figure 116: Special Groups, By Demographics, December 2013
figure 117: Retailers Used To Buy Prescription Glasses, By Special Groups, December 2013
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Optical Goods Retailing - UK - February 2014