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“Is Africa the new Asia? On the
challenges of doing business in
Congo”.
Prof. Dr Patrick Bakengela Shamba,
CENTRAL AFRICA ...
Outline
I. Perception of Africa from Europe
II. Is Africa becoming a new Asia ?
III. Challenges and opportunities of doing...
I. Perception of Africa from Europe
1. Africa ?
2. What image of Africa
do we have from the
Europe ?
FS Alumni & Friends, ...
I. Perception of Africa from Europe
What is Africa ?
FS Alumni & Friends, Monday, May 11th 2015,
Frankfurt School of Finan...
I. Perception of Africa from Europe
Africa is diverse:
• 53 countries
• Different languages
(English, French,
Spanish, Swa...
• What image do we have of Africa from the
Europe ?
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Financ...
• What image do we have of Africa from the
Europe ?
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Financ...
• What image do we have of Africa from the
Europe ?
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Financ...
• What image do we have of Africa from the
Europe ?
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Financ...
• How these negatives images impact the
European people (investor’s appetite) to do
Business an Africa ?
• What Young Chin...
a) The economic growth
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Finance &
Management
II. Is Africa ...
b) Investor’s appetite
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Finance &
Management
II. Is Africa ...
II. Is Africa becoming a new Asia ?
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Finance &
Management
C...
III.Challenges or opportunities ?
of doing business in the DRC
– Challenge in the banking sector: case study of a
German B...
III.Challenges or opportunities ?
of doing business in the DRC
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt Schoo...
III.Challenges or opportunities ?
of doing business in the DRC
– In every challenge there is opportunity for doing
busines...
Mobile opportunity in DRC
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Finance &
Management
IV. Keys aspects of being successful in
doing Business in DRC
1. Change your perception
2. Find local partner
(e.g. Alumni...
FS Alumni & Friends, Monday, May 11th
2015, Frankfurt School of Finance &
Management
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Is africa the new asia?

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What are challenges and opportunities of doing business in Africa ? Case study of the Democratic Republic of Congo.
What kind of perception do we have of Africa from the western countries ?

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Is africa the new asia?

  1. 1. “Is Africa the new Asia? On the challenges of doing business in Congo”. Prof. Dr Patrick Bakengela Shamba, CENTRAL AFRICA EUROPE BUSINESS SCHOOL (CAEBS) Email: Bakengela.shamba@upc.ac.cd www.caebs.org FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  2. 2. Outline I. Perception of Africa from Europe II. Is Africa becoming a new Asia ? III. Challenges and opportunities of doing business in the Democratic Republic of Congo IV. Keys aspects of being successful in doing Business in DRC ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  3. 3. I. Perception of Africa from Europe 1. Africa ? 2. What image of Africa do we have from the Europe ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management, Germany
  4. 4. I. Perception of Africa from Europe What is Africa ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  5. 5. I. Perception of Africa from Europe Africa is diverse: • 53 countries • Different languages (English, French, Spanish, Swahili, etc.) • Different cultures • Different people FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  6. 6. • What image do we have of Africa from the Europe ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management I. Perception of Africa from Europe AFRICA is poverty
  7. 7. • What image do we have of Africa from the Europe ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management I. Perception of Africa from Europe AFRICA is BOKO HARAM insecurity
  8. 8. • What image do we have of Africa from the Europe ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management I. Perception of Africa from Europe AFRICA is SKINNY CHILDREN Looking for food Starvation…
  9. 9. • What image do we have of Africa from the Europe ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management I. Perception of Africa from Europe AFRICA is lack of infrastructure In health care sector
  10. 10. • How these negatives images impact the European people (investor’s appetite) to do Business an Africa ? • What Young Chinese people think about Africa ? • https://www.youtube.com/watch?v=uNU7N1GCNU8 FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management I. Perception of Africa from Europe
  11. 11. a) The economic growth FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management II. Is Africa becoming a new Asia ?
  12. 12. b) Investor’s appetite FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management II. Is Africa becoming a new Asia ?
  13. 13. II. Is Africa becoming a new Asia ? FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management C) Population
  14. 14. III.Challenges or opportunities ? of doing business in the DRC – Challenge in the banking sector: case study of a German Bank in Congo FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  15. 15. III.Challenges or opportunities ? of doing business in the DRC FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  16. 16. III.Challenges or opportunities ? of doing business in the DRC – In every challenge there is opportunity for doing business a) Banking sector : in 1990 less than 1 % of population had a bank account, in 2013: 5, 3 % of population had a bank account b) Energy: solar power ? c) Management education ? d) Telecommunication: internet connection FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  17. 17. Mobile opportunity in DRC FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  18. 18. IV. Keys aspects of being successful in doing Business in DRC 1. Change your perception 2. Find local partner (e.g. Alumni EMBA in Kinshasa ) 3. Be disruptive (Think out the box) 4. Start small, learn and Grow… FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management
  19. 19. FS Alumni & Friends, Monday, May 11th 2015, Frankfurt School of Finance & Management

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