Part 2 of a series on cross-channel experience design in preparation for the Rapid Cross-channel Prototyping at the ASIS&T IA Summit 2017 in Vancouver.
New decks coming every week.
1. PART 2 - EXPERIENCES
CROSS-CHANNEL ECOSYSTEMS 101
Andrea @Resmini
December 29 2016
2. WHAT DO YOU MEAN, “AN EXPERIENCE”?
Think “paying my taxes”. Or “going to the movies”. Or again
“having the hamster vaccinated”. These are experiences
The way they happen, actors will go through them moving freely
between locations, devices, products, and services
4. WAIT AGAIN, “ACTORS”?
Yes, actors. The people formerly known as the users.
A cross-channel ecosystem is an actor-driven construct,
both in terms of its structure and its content
5. SO AN “ACTOR” GOES THROUGH “AN EXPERIENCE”
Yes, and the systems of actors, tasks, touchpoints, seams,
and channels in which this experience takes place is the
cross-channel ecosystem
The actual path that an actor walks is one of the many
possible trajectories through that specific ecosystem
14. ACTORS, TASKS, TOUCHPOINTS, SEAMS, AND CHANNELS?
These are the basic building blocks of any ecosystem
Their precise nature is specific to an ecosystem and is
defined pragmatically based on context and goals
15. PART 3 COMING JAN 5
“ALL RIGHT, ALL RIGHT, BUT WHAT ARE THEY?”
Andrea @Resmini