"Inbound marketing" is one of those buzzwords gurus love to over-complicate, but it's actually quite simple. In fact, you probably know more about it than you think.

1. You Didn’t Know You Knew About
Rachel Parker,
Resonance Content Marketing
Inbound
Marketing
7 Things
*
* and if you didn’t,
you will now.

2. About Me
• Founder & CEO,
Resonance Content
Marketing
• Help clients grow
their tribes and
their bottom line
through insanely
good content
• Author, The
Content Marketing
Coach

3. 1. WHAT IS INBOUND MARKETING?
1. What Inbound Marketing Is … and Is Not
Twitter: @rachparker

4. Inbound Marketing Defined
Inbound marketing is an approach
focused on attracting customers
through content and interactions
that are relevant and helpful —
not interruptive.
- HubSpot

5. Inbound Marketing Is Not …
… a “blog” crammed with copied-and-
pasted press releases
... ”news about our company”
… a “reason of the day why you should
buy from us”

6. 1. WHAT IS INBOUND MARKETING?
2. How Inbound Differs From Outbound
Twitter: @rachparker

7. INOUT

8. INOUTInterruption-
based
Attraction-
based

9. INOUTAdvertising
Direct mail
Cold calling
Blogging
SEO
Lead Generation

10. 1. WHAT IS INBOUND MARKETING?
3. Why Inbound Marketing Is Important
Twitter: @rachparker

11. The Noise Factor: The average American is subjected to
3,000 – 20,000 marketing messages per day

12. The Trust Factor: Inbound marketing lets us build a
foundation of trust.

13. The “What’s In It For Me” Factor: We have to give before
we can expect people to listen to our marketing message.

14. 1. WHAT IS INBOUND MARKETING?
4. Inbound Marketing Is Multifaceted
Twitter: @rachparker

16. 1. WHAT IS INBOUND MARKETING?
5. Inbound Marketing Does Not End With a Sale
Twitter: @rachparker

17. Source: HubSpot

18. 1. WHAT IS INBOUND MARKETING?
6. Not All Inbound Marketing Is Online
Twitter: @rachparker

20. Make sure your thought leaders are seizing opportunities
to present at conferences … or host your own.

21. 1. WHAT IS INBOUND MARKETING?
7. Inbound Marketing Is Not Linear
Twitter: @rachparker

22. It takes between 7 and 13 touchpoints before a consumer
will even interact with your brand.

23. 1. WHAT IS INBOUND MARKETING?
Final Thoughts
Twitter: @rachparker

24. Know
Like
Trust

25. 1. WHAT IS INBOUND MARKETING?
Ready to Learn More?
Twitter: @rachparker

26. Ready to Learn More?
freegiftfromrachel.com

27. Ready to Learn More?
contentmarketingcoachbook.com

28. Q&A

29. Thank you!