Following the RetailOasis BIG Breakfast for 100 of Australia's leading retailers on Wednesday the 25th of February 2015, here Steve Kulmar's presentation

1. BIG BREAKFAST
#retailoasis

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4. MYER’S THOUGHTS - Richard
BIG THOUGHTS - Steve
GOOGLE’S THOUGHTS - Catherine
CES THOUGHTS - DJ
BIG STORES - Pippa
Q&A

5. BIG THOUGHTS
#retailoasis
our top 10 observations from the BIG SHOW

6. 1. START-UP CULTURE
#retailoasis

7. we need to be as fresh as we
were when we were new
and as brave as when we had
nothing to lose…

8. agility clarity courage

9. smaller teams working together, in less
hierarchical structures
good ideas can be nourished not seen as
a distraction from ‘business as usual’

12. agility clarity courage

13. give the pain to the people who are
causing the pain – get everyone in
touch with the customer

14. “our focus in 2015 is to learn the
market and get to know their needs”
Jason Droege, Head of Everything, Uber

15. “welcome the complexity of the
customer journey”
Paul Coby, IT Director, John Lewis

16. agility clarity courage

17. when you say ‘that’s not what we do’ you’re
saying ‘we’ve never done it that way’…
when you do that you don’t just shut down
an idea you shut down every idea that
person will have

18. innovation is like baseball if you fail
70% of the time you’re still good
success isn’t permanent and failure
isn’t forever

19. 2. GENERATION FLUX
#retailoasis

20. it’s not about being ‘gen Z or Y’,
it’s about a mindset
be a rogue

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23. 3. DEFLATING ECONOMIES
#retailoasis

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ben bernake

25. 4. DECENTRALISATION
#retailoasis

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27. the knowledge worker +
the decreasing cost of technology
= decentralisation of innovation

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29. 5. SEAMLESS TECHNOLOGY
#retailoasis

30. omnichannel means nothing to
your customer

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33. 6. WEARABLE TECHNOLOGY
#retailoasis

35. For the most digital designers work across all platforms.
Some designers are learning the nuances for wearables,
but it’s not considered a part of the holistic package of
digital - they’re doing one-offs for watches/wearables at
the moment….this is about to change
It’s about to ‘start with wearable ‘

36. 7. BEING RESPONSIBLE
#retailoasis

37. “the single most important thing we do is live to the
commitment we have for our associates – we can’t expect
our associates to take care of the customer if we don’t take
care of them. Energy, excellence and generosity of spirit.”
Frank Blade - Home Depot

38. the shareholder is only one of your
stakeholders not the stakeholder

39. 8. DISTRUPTORS
#retailoasis

40. non-retailers are disrupting retail
- because they’re setting
consumer expectations

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42. “Everywhere you look industries are
being disrupted….They predicted
stability and they were wrong”
Robert Safian, Editor Fast Company

43. 9. FOE TO FRIEND
#retailoasis

44. someone doesn’t have to lose in
order for you to win.

45. “Birchbox is growing the total cosmetic market
introducing new customers into the market and training
them to love and shop the category - growing Sephora”
Katia Beauchamp

46. 10. DIGITAL DIVIDE
#retailoasis

47. Digital influences 36c on every
dollar spent in retail or
$1.1 trilion dollars

48. The problem is when we think of digital we
only think of e-commerce not the impact
digital has on in store sales.

49. Digital should no longer be a separate
part of retail – it’s part of our shoppers
journey and their entire lives.

50. the customer knows we’re way
behind….

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generation flux
start-up culture1
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deflating economies
decentralisation
seamless tech
being responsible
wearable tech
disruptors
foe to friend
digital divide
OBSERVATIONS
#retailoasis

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Steve Kulmar
stephen.kulmar@retailoasis.com
@retailoasisSK
#retailoasis
THANK YOU

53. BIG BREAKFAST
#retailoasis