Proximity marketing platform for retailers and brands to multiply their store foot-falls and increase sales.

2. “ The pace of change is accelerating
faster than we anticipated a year ago”
Blake Nordstrom, President of Nordstrom
April, 2014

3. We are living in the “age of the
Customer”

4. Past (PULL)

5. Today (PUSH)

6. “ According to Gartner, context-aware technologies are
expected to make a $96 billion dollar impact on annual
consumer spending across the globe by 2015. “

7. Gartner also predicts that in 2013 more than half of Fortune
500 companies will have context-aware computing
initiatives...

8. About Rewango
Rewango's Context Aware Proximity Targeting Suite (Software and
Hardware) is leveraging the power of Mobile and state-of-the-art Low-Energy-
WiFi technology to reinvent the in-store shopping experience.
➢ For Consumers: The smartphone becomes an integral part of the in-
store experience, informing and motivating buying decisions when it
matters most.
➢ For Retailers and brands: A new way to increase in-store footfalls and
drive sales by influencing consumers with actionable content and offers at
the the right place at the right time (contextual proximity marketing)

9. Agenda
➢ Mobile Marketing Landscape
○ What is Proximity Marketing
○ Why Proximity Marketing
○ Who uses Proximity Marketing
➢ Proximity Marketing using Rewango
○ How it Works
○ For Brands
○ For Retailers
○ Benefits
○ Rewango Proximity Marketing Suite
○ WiFi VS Bluetooth
○ Campaign Deployment and Management

10. Agenda
➢ Mobile Marketing Landscape
○ What is Proximity Marketing
○ Why Proximity Marketing
○ Who uses Proximity Marketing
➢ Proximity Marketing using Rewango
○ How it Works
○ For Brands
○ For Retailers
○ Benefits
○ Rewango Proximity Marketing Suite
○ WiFi VS Bluetooth
○ Campaign Deployment and Management

12. What is Proximity Marketing ?
➢ Proximity Targeting is a form of marketing that uses
mobile technology to transmit marketing messages to
mobile-devices. In most cases, individuals with mobile
devices in a close proximity to a business can receive
marketing messages.
➢ Rewango's Proximity Targeting uses Bluetooth or our
proprietarty low energy Wi-Fi technology to send
messages electronically to nearby consumers.

14. Why Proximity Marketing ?
It's simple! At least 90% of your customers may
be reached via WiFi on their mobiles.
➢At their permission,
➢With full measurability,
➢At zero cost per customer!

15. Currently, there are more than ~ 200 million
CONNECTED smart mobile devices in the hands
of consumers. As this figure continues to grow and
mobile devices become more of a necessity; the
effectiveness of Proximity Targeting increases.

16. Who uses Proximity Marketing

17. Agenda
➢ Mobile Marketing Landscape
○ What is Proximity Marketing
○ Why Proximity Marketing
○ Who uses Proximity Marketing
➢ Proximity Marketing using Rewango
○ How it Works
○ Benefits
○ For Retailers
○ For Brands
○ Rewango Proximity Marketing Suite
○ Rewango’s Low Energy WiFi Beacon
○ WiFi VS Bluetooth

18. How it Works

19. … in little more detail

20. Benefit
s

21. Service and Engagement are at the core of
location services in retail

22. Service and Engagement are at the core of
location services in retail

23. Rewango Proximity Marketing Technology
is the connective tissue ...

24. For Brands
➢ Increase mobile engagement
➢ Retailer-branded experiences
➢ Seamless and valuable for
consumers
➢ Combat showrooming
➢ Influence buying decisions at right
place/time
➢ Enhance in-store shopping
experience
➢ Insights into in-store shopping

25. For Retailers
➢ Increase mobile engagement
➢ Retailer-branded experiences
➢ Seamless and valuable for
consumers
➢ Combat showrooming
➢ Influence buying decisions at right
place/time
➢ Enhance in-store shopping
experience
➢ Insights into in-store shopping

26. Rewango Proximity Marketing Suite
Rewango's Proximity Targeting Suite (Software and Hardware) is leveraging
the power of Mobile and state-of-the-art Low-Energy-WiFi technology to re-
invent the in-store shopping experience.
Rewango’s proximity targeting suite is a new, contextual algorithm powered
form of mobile interaction designed to attract customers when they are near a
business, potentially allowing a business to reach customers they would never
be able to connect with otherwise
➢ For Consumers: The smartphone becomes an integral part of the in-
store experience, informing and motivating buying decisions when it
matters most.
➢ For Retailers and brands: A new way to increase in-store footfalls and
drive sales by influencing consumers with actionable content and offers at
the the right place at the right time (contextual proximity marketing)

29. What is a Beacon?
➢ Beacons are small wireless
devices that broadcast radio
signals using Bluetooth Low
Energy (BLE) or WiFi
Signals
➢ Smartphones that are nearby
listen for these signals and
communicate with the
beacon and deliver content
and experiences.

30. Different types of Beacon
Bluetooth based Wifi Based

31. What do we recommend (our take)
WiFi Based Reason:
WiFi based technologies
also have a special
advantage in India, a
country with ~200 Mn
connected smartphone
devices where most of the
users (higher percentage)
have WiFi - ON and not
bluetooth.

32. Rewango’s Low Energy WiFi Beacon
There are certain inherent benefits of WiFi technology that
can have much greater impact that than the Bluetooth
based beacons.
Hence, our in-house engineering team have designed
WiFi Beacons that combines the best of Low-energy-
bluetooth devices with the best of WiFi Technology.
Rewango's Low-energy-WiFi Beacons are as cheap and
power efficiant as the bluetooth based beacons while the
WiFi technology enables them to detect proximity at a
much more granular levels.

33. Bluetooth Beacons vs WiFi Beacons

34. Does Rewango Manufacture these
Beacons ?
Yes !

35. How to manage these Beacons
➢ A cloud based software console that leverages beacons
to deliver content and experiences to people based on
proximity to things in the physical world.!
➢ Rewango’s console turns your existing smartphone app
into a powerful proximity marketing platform.

36. Salient Features of Rewango’s Low-Energy
WiFi Beacon
➢ Works indoors
➢ Permissions Based
➢ Precise, adjustable
range (Tap – 100m)
➢ Passive/automatic for
consumers
➢ Battery-powered (1+ yr.
life)
➢ Low Power consumption
➢ Easy set-up &
maintenance
➢ Low infrastructure
investment
➢ Work across iOS and
Android
➢ Growing ecosystem
momentum

37. Tell me more about
Beacons

38. It consumes very
less power
Most people have
WiFi-ON and NOT
bluetooth

39. It Works indoor
Bluetooth and
WiFi works
indoor when
GPS doesn’t

40. It runs in the background
A phone need only be
powered on in order to
accept a BLE or WiFi
beacon’s signal and
forward the ID to a
server.

41. WHAT ABOUT PRIVACY?

42. Application user controls
and the opt-in process are
critical for success with this
type of technology.!
We expect that value or
utility based applications
will be the most successful

43. WHAT’S THE OPPORTUNITY?
Think of all the different objects you walk past
in a single day. These ‘objects’ can now trigger
custom events on your smartphone app.
The physical world can become a whole new
customer
engagement channel.

44. THERE ARE TWO
REQUIREMENTS TO
ROLLOUT A PROXIMITY
MARKETING CAMPAIGN

45. 1. You need to have a physical location
2. You need to have a native
smartphone app

46. REWANGO’S PROXIMITY MARKETING SUITE IS AN
END-TO-END TURNKEY SOLUTION THAT CAN TAKE
CARE OF ALL YOUR PROXIMITY MARKETING NEEDS.
OUR SERVICES INCLUDE
1. NATIVE MOBILE APP DEVELOPMENT
2. SDK FOR COMPANIES WHO ALREADY HAVE AN
APP
3. WIFI/BLUETOOTH BEACON DEPLOYMENT
4. CLOUD BASED SOFTWARE CONSOLE TO
MANAGE CAMPAIGNS

47. THANK
YOU !
CONTACT:
DEBOPRIO@REWANGO.COM
PHONE: +91 7722008002