1. Web Strategy For Writers
Emira Mears | Partner
Raised Eyebrow Web Studio, Inc.
emira@raisedeyebrow.com
www.About.me/emira
2. Keypoints
• Build & establish your expertise
• Professional PR & Reputation
management
• Copyright protection
3. How Can Writers Use the Web?
• Get new business/paid -- Portfolio
• Generate ideas, monitor trends, follow buzz
• Find peers/network
• Broaden network of sources/opinions
• Easy distribution of content (citizen
journalism)
• Find new tools for investigation/research
4. Strategy vs. Technology
Technology is not a strategy it is a tool
• What do you want to get out of the web?
• What tools are going to help you do
that?
5. Measuring Success
• Track before and after data
– What will success look like for you?
– Set metrics that match your goals
• Look to see what others are doing that is similar
• Be sure to save/document all the data you are
collecting to build your own benchmarks
– Stats, pageviews, comments, “retweets”,
followers, leads etc.
8. Me Online
Raised Eyebrow
(company)
Emira Emira Mears
(personal) (professional)
The Boss of You
(book)
Facebook.com/emiramears
Facebook.com/bossofyoubook
Twitter.com/emiramears
Twitter.com/raisedeyebrow
laurenandemira.com
blog.raisedeyebrow.com
ourdomicile.ca
9. Blogs
• Create your homebase
•Link your other profiles here
• Workshop ideas stories - seek feedback
• Don’t be afraid to publish in progress
stories/news and update it
• Build online portfolio
• Build community - connect with who
you’re reading and share
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10. Blog: You vs. Your Book
• Think long term
• You can point multiple domains to one
site
• Build a following for you as a writer,
not just one book/article
• You can potentially leverage these
numbers for future work
10
16. Facebook
• Find contacts
• Special interest
groups
• Promote your work
(set up a feed)
• Trend observation
16
17. Facebook
• Protectyour image - separate professional
and personal
• New Profile management - create lists and
separate work/personal
• Never assume privacy settings
18. Raised Eyebrow
(company)
Emira Emira Mears
(personal) (professional)
The Boss of You
(book)
Facebook.com/emiramears
Facebook.com/bossofyoubook
Twitter.com/emiramears
Twitter.com/raisedeyebrow
laurenandemira.com
blog.raisedeyebrow.com
ourdomicile.ca
22. Social Bookmarking
• Build your own
resource
database
• Share with others
• Value of being
“digg-ed”
• Find like-minded
curators
• Research
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23. RSS Feeds
• Great research tool
• Sift through info
• RSS Readers
•Google Reader (or iGoogle)
•Netvibes
•NetNewsWire (Mac)
•FeedDemon (Windows)
•Sage (Firefox)
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24. Measuring Success
• Track before and after data
– What will success look like for you?
– Set metrics that match your goals
• Look to see what others are doing that is similar
• Be sure to save/document all the data you are
collecting to build your own benchmarks
– Stats, pageviews, comments, “retweets”,
followers, leads, etc.
25. Cautions
Transparency
• Be willing to be fast, but always be transparent
• Admit mistakes
• Apologize when necessary
Retain Your Copyright
• Perform regular searches on your content
• Write for free to build reputation but make sure you
own your work
• Creative Commons
25
- Remember that metrics should always spring from your goals\n- Obejective, easy to quantify, easier to assign a monetary value to, typically more credible\n\n
