2.
<ul><li>CONTENTS </li></ul><ul><li>Who R We? </li></ul><ul><li>Being Young? </li></ul><ul><li>Psychographics </li></ul><ul><li>What They Do? </li></ul><ul><li>Competitive Edge </li></ul><ul><li>Oxygene Presents… </li></ul><ul><li>How to get Us? </li></ul><ul><li>People At Work! </li></ul><ul><li>Want to Know More? </li></ul>

3.
<ul><li>International Reach with coverage in Pakistan and Europe </li></ul><ul><li>Strong national viewer ship base with consistent 2 nd position on the People Meter data </li></ul><ul><li>A channel that holds the credit of meeting the demands of the public at large and giving the youth it’s True Voice </li></ul>Who R We?

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Consuming Music remains a popular pastime, but the ways to enjoy Music are changing rapidly …

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Being Young <ul><li>SEC: A, B </li></ul><ul><li>Age: 13 going on 35 </li></ul><ul><li>PP1: 18 – 25 years </li></ul><ul><li>Male & Female </li></ul><ul><li>Fluent English / Urdu speaker </li></ul><ul><li>Metro city residents </li></ul><ul><ul><li>Karachi </li></ul></ul><ul><ul><li>Lahore </li></ul></ul><ul><ul><li>Islamabad </li></ul></ul>

6.
<ul><li>Young at heart </li></ul><ul><li>People who are </li></ul><ul><li>Risk Takers </li></ul><ul><li>Love to experiment </li></ul><ul><li>- Dictate Style </li></ul><ul><li>- Crave for music </li></ul><ul><li>People who associate with </li></ul><ul><li>a cool, hip & , fun lifestyle </li></ul>Psychographics

7.
<ul><li>globalization </li></ul><ul><li>Going out into the world, absorbing influences </li></ul><ul><li>localization </li></ul><ul><li>Growing national pride, Growing cultural exports </li></ul><ul><li>fragmentation </li></ul><ul><li>The splintering of popular culture </li></ul><ul><li>digitization </li></ul><ul><li>Two degrees of separation and LOVING IT </li></ul>What They do…..

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<ul><li>Point of Differentiation: </li></ul><ul><ul><li>Stand-Alone Channel where anything is possible </li></ul></ul><ul><li>For brands targeting the Youth </li></ul><ul><li>Reach that being a Localized brand is unlike any other </li></ul><ul><li>Oxygene owns the young adult demographic </li></ul>Competitive Edge

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PRESENTS Please Click Image For Details

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BACK TO MUSIC!

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<ul><li>All of us have heard the tales of 1001 Nights. </li></ul><ul><li>Arabian Beats provides an extension to your imagination! So the next time you hear princess Scheherazade telling you one of her beautiful Arabian tales, don't forget to increase the volume of Arabian Beats. </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 18:00 – 19:00 hours </li></ul><ul><li>Days: Friday </li></ul>

13.
<ul><li>What is it that's adventurous and joyful yet And soothing and relaxing? Well, nothing but a perfect voyage to a land of melodies! And that is where Bollywood Xpress takes you. And nothing to worry about because the rule of this journey is all music and no talking. Bon Voyage! </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 19:00 – 19:30 hours </li></ul><ul><li>Days: Monday – Sunday </li></ul>

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<ul><li>Lets just be honest! Even if you pretend you are not a fan of Bollywood, your heart beat still races at the sound of that new item song everybody has been talking about. Stop pretending and join VJ Rafia as she takes your all the way to the top of the weekly Bollywood Music Chart. </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 20:00 – 21:00 hours </li></ul><ul><li>Days: Saturday </li></ul>

15.
<ul><li>Your wish, Our command! </li></ul><ul><li>Yes, it’s as simple as that! It's just like being in control on “Bajao Mera Gana”. We can't brag about us here coz you choose what you wanna watch! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 22:00 – 23:00 hours </li></ul><ul><li>Days: Monday - Friday </li></ul>

16.
<ul><li>We appreciate the ever growing Pakistani Pop music industry and we play our role in that growth by providing you a great back to back Pakistani Pop music video experience. Beat Box is not just a program, its a way to stay updated with the the growth of the industry!! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 18:00 – 19:00 hours </li></ul><ul><li>Days: Monday – Friday </li></ul>

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<ul><li>That festivity and celebration and that feel of joy that takes over your heart and makes you dance and roll! </li></ul><ul><li>Don’t stop yourself as we join in your celebration with our perfect beats!! </li></ul><ul><li>Soooo BHANGRA OYEEE! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 22:00 – 23:00 hours </li></ul><ul><li>Days: Sunday </li></ul>

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<ul><li>Those gems from the 70's, 80's and 90's of the Indian music industry, how can we ever forget them? So when we can't forget them, relive and cherish those classic melodies with us. One after another, the simplicity and charm of these jewels never fail to mesmerize you. </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 23:00 – 00:00 hours </li></ul><ul><li>Days: Monday - Friday </li></ul>

19.
<ul><li>Time to move and shake the stress away! With the best remixed dance numbers, your feet will never cease to tap and in some cases you might even come up with the next best dance move! So Bring 'em on. </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 00:00 – 01:00 hours </li></ul><ul><li>Days: Saturday </li></ul>

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<ul><li>Coming attractions is a perfect treat to feed to your curiosity! you want to know which is the latest item number or which movie is gonna win the Oscar’s? Then this is the program for you! </li></ul><ul><li>Featuring the chronicles, the making and upcoming music videos and movies! </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 19:30 – 20:00 hours </li></ul><ul><li>Days: Monday - Sunday </li></ul>

21.
<ul><li>“ The music that I create comes not from the mind but from the heart” </li></ul><ul><li>VJ Tahir is the guy who obeys the melodious desires of your heart. Whether your heart is festive or it longs for that old lost companion, this is one place where you can speak your heart out though your choice of the songs sent in through the SMS. </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 21:00 – 22:00 hours </li></ul><ul><li>Days: Monday - Friday </li></ul>

22.
<ul><li>If life has turned too busy and you hardly get any catching up time with your loved one, just grab that cuppa tea and tune in to heart 2 heart. She won't be complaining about you watching TV after work anymore. </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 22:00 – 22:30 </li></ul><ul><li>Days: Saturday </li></ul>

23.
<ul><li>On our “Hit List” aren’t names but tunes. </li></ul><ul><li>Tunes that are unforgettable! Tunes that live in our hearts! Tunes that bring back great memories! Tunes that rocked the Pakistani nation! Tunes we are proud to belong to and Tunes that we simply Love! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 18:00 – 19:00 hours </li></ul><ul><li>Days: Saturday and Sunday </li></ul>

24.
<ul><li>We hear them over and over again. We have their posters saved in our cupboards since our school days. We talk about them to our siblings and we wonder what inspired them to the extent that turned them into IDOLS! </li></ul><ul><li>VJ Muzna brings to you those good ‘ol memories that inspired hair styles, fashion, dancing and all that MUSIC style. </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 23:00 – 00:00 hours </li></ul><ul><li>Days: Saturday </li></ul>

25.
<ul><li>Artists are appreciated regardless of borders! </li></ul><ul><li>We appreciate the best Indian pop tracks by charting them on indi Pop. And if you have a pop star in you, we are sure you will love this hour! </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 20:00 – 20:30 hours </li></ul><ul><li>Days: Sunday </li></ul>

26.
<ul><li>Those 3 magic words and the real story behind the enchantment of the Film Screen. Get ready, for we will grab your hand and lead you to the sets of your most anticipated movie! Or we might just show you that blooper which will make you laugh you heart out every time you think about it. </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 20:30 – 21:00 </li></ul><ul><li>Days: Sunday </li></ul>

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<ul><li>You might be one of those gossip girls but you cant beat VJ Ayesha when it comes to real gossip! </li></ul><ul><li>Hollywood, Lollywood, Bollywood and everything in-between! </li></ul><ul><li>So if you wanna create some real buzz in your life, join VJ Ayesha as she leaks the juiciest gossips and the heart breaking secrets of the Entertainment industry. </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 22:30 – 23:00 hours </li></ul><ul><li>Days: Saturday </li></ul>

28.
<ul><li>Okay, you still can't get that economic equation? Then it’s time for change! </li></ul><ul><li>6 straight hours of back to back music! </li></ul><ul><li>And who creates that play list? Simple! You do! How? Simple, by SMS'ing us. Any questions? </li></ul><ul><li>Duration: 6 hours </li></ul><ul><li>Time: 12:00 – 18:00 hours </li></ul><ul><li>Days: Monday – Sunday </li></ul>

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<ul><li>Left wanting for unlimited resources...? </li></ul><ul><li>Well, we don't follow that trend here on OXYGENE! For your unlimited musical needs, we have an unlimited musical supply! You think about it and we play it! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 00:00 – 01:00 hours </li></ul><ul><li>Days: Monday - Saturday </li></ul>

30.
<ul><li>We all want to know about and own the latest thing first! </li></ul><ul><li>If you want to be the one with the breaking news, then follow “Nava Aya” coz this is where you will always find something new to hummm or talk about! </li></ul><ul><li>Duration: 30 Minutes </li></ul><ul><li>Time: 20:30 – 21:00 hours </li></ul><ul><li>Days: Thursday </li></ul>

31.
<ul><li>The most memorable live performances from the artists we just can't get enough of. We bring them closer to you by showcasing their best live gigs and concerts. So you will never feel like you missed anything. </li></ul><ul><li>Duration: 2 hours </li></ul><ul><li>Time: 23:00 – 01:00 hours </li></ul><ul><li>Days: Sunday </li></ul>

32.
<ul><li>Ding Ding Ding! </li></ul><ul><li>Hate the sound of that alarm? Well, how about waking up to your favorite song? We make sure in “Subha ho gaye mamoo” that you wake up and rise to face the challenges of a new day with some real energy! So the combo of your desi ghee paratha with those refreshing melodies makes it a perfect “wake me upper” </li></ul><ul><li>Duration: 2 hours </li></ul><ul><li>Time: 09:00 – 11:00 hours </li></ul><ul><li>Days: Monday – Sunday </li></ul>

33.
<ul><li>Music has the power to bridge our minds and souls together! </li></ul><ul><li>For such a mystical experience, watch Sufi time where the best Sufi kalams, one after another, make you forget those worldly worries! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 13:00 – 14:00 hours </li></ul><ul><li>Days: Friday </li></ul>

34.
<ul><li>VJ Tahir knows how to make his way to the top….but wait! </li></ul><ul><li>He won't leave for the journey alone!  </li></ul><ul><li>Join him as he tells you about the best pop tracks of past, present and some times even the future! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 21:00 – 22:00 hours </li></ul><ul><li>Days: Sunday </li></ul>

35.
<ul><li>Wish List, an exclusive interview and music video show where your favorite artists get their music video wishes fulfilled! </li></ul><ul><li>Not just the artists you love but also the ones you will love soon enough! </li></ul><ul><li>Talking about all the fun things and music videos that our guests just can't get enough off! </li></ul><ul><li>VJ Sadaf keep you engaged with wish List! </li></ul><ul><li>Duration: 1 hour </li></ul><ul><li>Time: 21:00 – 22:00 hours </li></ul><ul><li>Days: Saturday </li></ul>

36.
Breath it! Live it!

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<ul><li>Who Is.... </li></ul><ul><li>CEO Classic Entertainment (PVT) Ltd. </li></ul><ul><li>CEO Ariel Broadcast (PVT) Ltd. </li></ul><ul><li>CEO Oral Broadcast (PVT) Ltd. </li></ul><ul><li>M.D. Oxygene </li></ul><ul><li>So Far…. </li></ul><ul><li>Telebiz Islamabad operations. </li></ul><ul><li>PTV Prime News & Current Affairs dept in Islamabad. </li></ul><ul><li>Pakistan’s 1st ever Business News Channel “Business Plus”. </li></ul><ul><li>Classic Entertainment (PVT) Ltd in 2004 </li></ul><ul><li>AP`s broadcast centre as a local partner for the past 2 years. </li></ul><ul><li>Ariel Broadcast (PVT) Ltd and launched Internet Radio in 2002. </li></ul><ul><li>Oral Broadcast (PVT) Ltd and working on the feasibility of Pakistan's </li></ul><ul><li>1st ever satellite Radio channel. </li></ul>People At Work! Mr. Adnan Shaukat Managing Director

38.
<ul><li>Who Is.... </li></ul><ul><li>CEO Oxygene. </li></ul><ul><li>CEO Index Media (PVT) Ltd </li></ul><ul><li>So Far…. </li></ul><ul><li>Dubbed by most of his colleagues as the “next gen CEO”, Shazad is an enigmatic mix of an affable business expert (he has an MBA from IBA) and a cut throat salesman. Still in his early thirties, Shazad has already had 10 jobs including stints at companies like Interflow, Hum TV, Mediacom, CNBC and Aaj TV where he played an important role in taking the organization to the next level. Shazad was the ideal candidate to head Index Media where he could use his expertise in channel sales complimented by his Media buying proficiency learned at Matrix Media, and Mediacom to counter the different kinds of hurdles foreseen in the music channel industry. </li></ul>People At Work! Mr. Shazad Sikandar C.E.O

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<ul><li>[email_address] </li></ul><ul><li>+92-21-35311744 </li></ul><ul><li>www.oxygene.com.pk </li></ul><ul><li>5-C, Prime Point Building, Main Kh-e-Itehad, DHA Phase 7, Karachi, Pakistan </li></ul>Want to know more?