2. COMPANY PROFILE
One of the biggest fast moving
consumer goods company in
Indonesia
Established in 1977, with it’s
first factory in Tangerang
Initial Public Offering in 1990
32,93% share owned by
PT. Unita Branindo
6. STEPS TO VALUATE
Step 1:
Counting BVA Index
Step 2:
Counting Brand Beta Step 3:
Counting Discount Rate
Step 4:
Counting Cash Flow of
Brand Earning
7. COUNTING BVA INDEX
BRAND vs SIGNIFICANT ATTRIBUT
PRICE
PROMOTION
TASTE
TEXTURE
INGREDIENT’S QUALITY
AVAILABILITY
CHOCOLATE LAYER’S THICKNESS
Eating Beng-Beng
in the past year
Online Survey via
Google Form
100 respondents as sample