Magento Ecommerce Re-Deployment Objectives: ✓ New Brand & Design ✓ Sync with Supplier ✓ Add Complex Product Filtering ✓ Increase Prescription Orders

1. Minneapolis Marketing Authority
Jan 17th, 2012

2. Agenda
Introductions
– What You Currently Do?
– Experience with Internet Marketing
– Current Issues/Questions
Roundtable Discussion
– Current Issues
– Open Table
Topics of Interested
Random “Stuff”

3. Background
10 Years Internet Marketing Experience
– Started with Email Marketing
– Built a Boston based Internet Consulting Agency
• From $180k to $2 Million in 2 Years
• Managed $35 Million in Client Revenues
– Left to Start My Own Business
• Operate Several Ecommerce & Content Websites
• Small Consulting Practice for Select Clients
I started this group to share and learn
with others

4. Background
Areas of Expertise
– eCommerce
– Search Engine Optimization
– Online Advertising
– Social Media
– Conversion Optimization

5. Background
Web Portfolio
– eCommerce
– Luxury Real Estate
– Niche Topics
– Social Network

6. Background
Michelle Schmidt
• 10 Years Internet Marketing Experience
– Currently Operates IceLinkDesign.net

7. Agenda
Introductions
–What You Currently Do?
–Experience with Internet Marketing
–Current Issues/Questions

8. Agenda
General Discussion
– Open Forum / Questions
– News & Events
– My Current Project / Discussion
– Google +1 Introduction

9. Current Project
BuyEyeglasses.com Re-Deployment
• New Brand & Design
• Sync with Supplier
• Add Complex Product Filtering
• Increase Prescription Orders

10. Current Project
New Branding & Design
OLD
NEW

11. Current Project
Sync with Supplier
•
•
•
Poorly Managed
Missing Fields
Not Standardize
External MySQL
Inventory XML
Feed
Supplier XML Feed
Web Based Reports and
Manual Matching
Magento Store
Automated & Manual Matching to
Sync

12. Current Project
Complex Filtering
Brand Filtering Only
Multi-Dimensional

13. Current Project
Increase Prescription Sales
• Problems:
–
–
–
–
–
“Opt In” Model
Complicated Wizard
No Decision Tree
Fields Not Required
Frame / Prescription Combine

14. Current Project
Other Features
• Category Pages
– No Refresh Add to Cart & Indicator
– Quick View Modal
• Product Page
– Prescription Configurator
– Credibility Indicators
– Social Proof

15. Current Project
Other Features
• Product Page
example
– Prescription Configurator
– Credibility Indicators
– Social Proof

16. Google
Google +1

17. Google
Highlights
• Add the Button
• Pick Size
http://www.google.com/+1/button/
http://www.google.com/webmasters/+1/button/index.html
• Make Sure Add Canonical Tag
– Tells Google Page to Prioritize
<link rel="canonical" href="http://www.example.com/product.php?item=widget&sort=num">

18. Google
Components
– Circles
– Hangouts
– Home
– Sparks
– Profile
– Photos

19. Google
Stream
• Shows Info Shared
– You Can Share Content Here
– What Your Friends Are Sharing https://plus.google.com/u/0/
• Analogous to FB News Feed

20. Google
Circles
• Not FB or Twitter
– More Control
– Cannot Simply Friend or Follow

21. Google
Hangouts
• Video Chat
• Up to 10 People
• Click on Hangout
• Install Plugin

22. Google
Photos
• Upload
• Share Similar to Facebook

23. Google
Other
• Finding People / Clients
– Circles > Find People
– Use Circle+ Chrome Extension to Facilitate
– Directories
• gglpls.com
• Recommendedusers.com

24. Google
Other
• Updating Profile
– Icon in Top Toolbar
• Creating a Page
– On Stream Click Create Page
• Posting to Facebook

25. Google
Other
• Posting to Facebook
– Go to facebook.com/mobile and click on Send me
my upload email
– Click send me my upload email
– Create a new circle in G+

26. Google
Other
• Posting to Facebook
– Add a contact name with FB email
– Edit FB Page for Mobile Updates