This presentation is on how to build and manage your email lists. Follow these tips to get the best results from your email marketing campaigns.

1. www.theinternetmarketingbusiness.com

2. Within any type of online business creating and
building an effective e-mail list is a necessary
business practice in order for a company to
retain information surrounding consumers in
specific markets.
With an effective e-mail list, it is possible to
properly implement an e-mail marketing
campaign which is both measurable and
successful.

3. But how do you create a good e-mail list?
Well list building, a lot like other forms of
information capture, carry their own little tricks
of the trade.
Here today in this presentation we are going to
look at some excellent tips which will help you
on your way to creating fantastic e-mail
marketing lists.
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4. Decide on your software
For any e-mail list which is being planned a
popular product of choice has always been
Microsoft Excel which will allow you to create
spreadsheets of e-mail addresses and create
new fields with notes next to each address.
Excel is highly recommended because it is
cross compatible with multiple operating
systems, too, allowing you to forward your list
for review (if applicable) by management .

5. Autoresponders
Whilst building your list you need to have
regular contact with your subscribers.
This can be done by using an autoresponder
service like Aweber or Getresponse.
You can capture email addresses and send
emails out automatically.
You only need to write the email once then
once set-up, it can be sent to thousands of
recipients who have opted on to your email
list.

6. Manage your e-mail list
This goes without saying however it is no good
having an e-mail address within the list you are
building when that person specifically
requested never to be contacted surrounding
marketing information, special offers etc.
It pays off in the long run to build a list of
targeted subscribers who are interested in the
information that you are going to send them.
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7. Be certain that when e-mail addresses are
obtained they are from people who are open
to marketing offers and receiving e-mail from
businesses like yours.
Overall, keeping tabs on your e-mail list will
ensure you do not waste any unnecessary
time or have angry consumers e-mailing you
back surrounding their privacy.
Make sure they can unsubscribe at any time.

8. Don’t cave in to e-mail list brokers
Non reputable e-mail list brokers are the
burden of e-mail marketing campaigns.
Quite often, companies will sell you e-mail lists
which go in to the thousands featuring e-mail
addresses which are fake or have not been
active for years.
If you are list building, do your best to not
cave in to cheap offers from shady e-mail list
brokers because it could do more harm to your
list than good.

9. Be clear in your message
This applies more to when you decide upon
engaging your e-mail list, however it is the most
important part of any e-mail marketing
campaign.
You need to be clear in your marketing message
for your list to be effective.
Imagine creating a fantastic e-mail list only to
ruin your chance with a shoddy e-mail with too
many offers and a bad subject line.
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10. Overall creating a solid e-mail list is something
which all online businesses should do as part
of their e-mail marketing campaign.
With our six tips explained within this article,
you should be able to go about creating a list
and use it effectively to generate a regular
income.

11. http://www.theinternetmarketingbusiness.com