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Content & Programming! Key takeaway The 2011 State of Community Management

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Content & Programming! Key takeaway Create content plans that bridge your audiences. If you look at your content holistically and broadly, you’ll be more relevant to your audiences.Key takeaway 5. CONTENT & PROGRAMMINGYour content strategy needs to be focused onboth your audience AND your goals. Key takeaway Practice the 80 – 20 rule. Write complete content (80%) but leave room for others to contribute and finish the story (20%).Key takeaway Keep attention spans in mind. Consider the length, quality, quantity, portability and “snackability” of content when you’re planning.

Publicado en: Tecnología, Empresariales
  • Here is the audio archive of our presentation of this with The Social Customer, Dan Brostek of Aetna, and Cindy Meltzer of Isis Parenting: http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report
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