Content & Programming! Key takeaway Create content plans that bridge your audiences. If you look at your content holistically and broadly, you’ll be more relevant to your audiences.Key takeaway 5. CONTENT & PROGRAMMINGYour content strategy needs to be focused onboth your audience AND your goals. Key takeaway Practice the 80 – 20 rule. Write complete content (80%) but leave room for others to contribute and ﬁnish the story (20%).Key takeaway Keep attention spans in mind. Consider the length, quality, quantity, portability and “snackability” of content when you’re planning.