Policies & Governance! Key takeaway Recognize that ‘policies’ are not the same as ‘guidelines.’ Guidelines are the expression, in accessible language, of the culture you wish to promote, and community boundaries. 6. POLICY & GOVERNANCEKey takeawayKeep key issues top-of-mind when structuringgovernance: regulatory environment; size; culture;strategy; and social business maturity. Key takeaway Centralize the role of the social team.