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Community Maturity Model TM Stage The 2011 State of Community Management

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Community Maturity Model TM Stage 1 Stage 2 Stage 3 Stage 4 Hierarchy Emergent Community Networked Community Familiarize &Strategy Listen Participate Build Integrate Command &Leadership Control Consensus Collaborative DistributedCulture Reactive Contributive Emergent ActivistCommunity Defined roles & Integrated roles & None InformalManagement processes processesContent & Formal & Some user Community Integrated formal &Programming Structured generated content created content user generatedPolicies & No Guidelines for Restrictive social Flexible social InclusiveGovernance UGC media policies media policies Consumer tools Consumer & self- Mix of consumer & ‘Social’ functionality isTools used by individuals service tools enterprise tools integratedMetrics & Activities & Behaviors & Anecdotal Basic ActivitiesMeasurement Content Outcomes

Publicado en: Tecnología, Empresariales
  • Here is the audio archive of our presentation of this with The Social Customer, Dan Brostek of Aetna, and Cindy Meltzer of Isis Parenting: http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report
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