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Interest in Community Management hasIncreased The 2011 State of Community Management

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Interest in Community Management hasIncreased & the Discipline is Evolving 1.  The number of individuals responsible for community management within one enterprise has grown 2.  The number of contexts, vertical, and function use cases in which community management is being used has grown 3.  Community and social initiatives are becoming more strategic, requiring understanding of all of the following elements: –  Human behavior and motivations –  The community management discipline –  General Business –  The specific organizational context @TheCR @rhappe #SOCM2011

Publicado en: Tecnología, Empresariales
  • Here is the audio archive of our presentation of this with The Social Customer, Dan Brostek of Aetna, and Cindy Meltzer of Isis Parenting: http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report
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