Assessment Task 1
Evaluate a Timepiece
Product Evaluation
You are required to undertake a product evaluation and
create a report which demonstrates your skills in the
evaluation of a familiar product against identified and
important design factors.
TASK1 - Evaluate a Time Piece RHS GDM

1. Select a timepiece product for analysis
2. Select factors which have influenced the design
and manufacture of the product
3. Plan a strategy for evaluating your product
4. Evaluate your product and present your findings
5. Evaluate whether your plans for evaluation were
successful, useful and appropriate
6. Comment briefly on how the decisions made in
designing and/or manufacturing the product will
have affected the environment and society
In this assessment you will undertake
these 6 ACTIVITIES
2TASK1 - Evaluate a Time Piece RHS GDM

• Select a timepiece for analysis.
• Keep your selected product simple and choose
one which you are familiar with or have personally
used.
• Write down the name of the product
• Add an image of the product
• What is the Primary Function
• What are the Secondary Functions
Activity 1 - Selecting your Familiar Product
3TASK1 - Evaluate a Time Piece RHS GDM

What is a Timepiece?
4
The product you choose
should be simple.Too
complex and it will be
difficult to evaluate
well.
TASK1 - Evaluate a Time Piece RHS GDM

Activity 2 (T1/A2/D3.1)
• Select factors which have influenced the design and
manufacture of the product
• Check your factors are appropriate to your product
choice.
• The candidate has suggested or identified
which Design Factors are relevant to the
task and the selected product.
5TASK1 - Evaluate a Time Piece RHS GDM

Function (this factor deals with how well the
product does the job it was designed to do)
1. Consider the product’s goal.
• Consider the screwdriver. The goal of a screwdriver is pretty straight-forward: to
drive screws. Although there’s certainly a lot of room for innovation in screwdriver
design — there are screwdrivers with more ergonomic handles, ratchet-
assemblies, magnetic tips, and exchangeable heads — ultimately everything in a
screwdriver’s design is aimed towards the accomplishment of that single goal:
driving screws.
Design Factors to consider (T1/A2/DO3.1)
6TASK1 - Evaluate a Time Piece RHS GDM

Function
• 2. Consider who will be using it.
Perhaps the single most important consideration in the design process — and the
one most often forgotten — is the intended audience for the product. What works
perfectly well for one user might be completely dysfunctional for another. And if
the hoped-for users fall more into the second category than the first, you’ve got a
problem.
Design Factors to consider (T1/A2/ D3.1)
7TASK1 - Evaluate a Time Piece RHS GDM

Function
• 3. Is it clear how to use it?
Design Factors to consider (T1/A2/ D3.1)
The best design, as often said, "speaks
for itself". It is immediately clear — at
least to its target audience(s) — what a
product does and how to use it. Clarity
is key to functional design. Probably
one of the best-designed objects in the
world is the ball.With minimal
instruction even infants can use it!
8TASK1 - Evaluate a Time Piece RHS GDM

Function
• 4. Is it engaging to your users?
• A user acquires engaging experiences when and
after interacting with a product in a way that is
frequent, intense, active, or vivid, etc.
Design Factors to consider (T1/A2/ D3.1)
9TASK1 - Evaluate a Time Piece RHS GDM

Performance
• http://www.api-hk.com/en/products/home-improvement-a-tools/diy-
product-performance-evaluation
• 1.Is it fit for purpose?
• 2.Does it meet the needs of the target market?
• 3.How well is it designed and made?
• http://www.bbc.co.uk/schools/gcsebitesize/design/textiles/analysisevalua
tionrev1.shtml
• http://wd40.com/faqs/
• What is it supposed to do?
Design Factors to consider (T1/A2/ D3.1)
10TASK1 - Evaluate a Time Piece RHS GDM

Market (1)
• Who are the existing customers for your product?
• What are their needs from the product?
• What makes the product stand out?
• Does your product appeal to different groups
of people with different needs or motivations?
Design Factors to consider (T1/A2/ D3.1)
11TASK1 - Evaluate a Time Piece RHS GDM

Market (2)
Price
Price too Low or too High or Just Right (Value for money)
Design Factors to consider (T1/A2/ D3.1)
?
12
Very expensive-designed
for millionaires-very
OTT- still a phone
Cheap and functional-no
bling-a simple phone
£1000
£20
TASK1 - Evaluate a Time Piece RHS GDM

Market (3)
• Product development
Design Factors to consider (T1/A2/D3.1)
13TASK1 - Evaluate a Time Piece RHS GDM

Aesthetics
• Elements of Aesthetics
There are many different things that contribute to your overall perception of a product, and to
your opinion as to whether it is aesthetically pleasing to you.
• VISION
• Colour
• Shape
• Pattern
• Line
• Texture
• Visual weight
• Balance
• Scale
• Movement
Design Factors to consider (T1/A2/ D3.1)
14TASK1 - Evaluate a Time Piece RHS GDM

Ergonomics and Anthropometrics
Definition of anthropometrics and ergonomics
• Anthropometrics is the comparative study of human
body measurements and properties.
• Ergonomics is the science of making the work
environment safer and more comfortable for workers
using design and anthropometric data.
Design Factors to consider (T1/A2/ D3.1)
TASK1 - Evaluate a Time Piece RHS GDM 15

Ergonomics
Design Factors to consider (T1/A2/ D3.1)
16TASK1 - Evaluate a Time Piece RHS GDM

Anthropometrics
Design Factors to consider (T1/A2/ D3.1)
17TASK1 - Evaluate a Time Piece RHS GDM

TASK1 - Evaluate a Time Piece RHS GDM
• Select the best Design Factors to Evaluate your
product against.
• Each Design Factor should be chosen from the six
detailed previously.
• Choose the Design Factors that will best suit the
product you have chosen.
For Instance
In evaluating the design of a lamp Function, Market, Performance
and Aesthetics might be your chosen design factors.
Anthropometrics and Ergonomics might be ignored. However the
light switch may need to be considered under Anthropometrics.18
Activity 2 - Plan a strategy for evaluating your product

Activity 3 (T1/A3/D3.2)
Plan a strategy for evaluating your product
• The candidate has devised a plan for evaluation and they have
considered the methods they will use — these will be, in the
majority, appropriate to the product.
• Once you have selected your design factors, begin to plan how you
might evaluate your product against them. Be logical and ensure you
can actually carry out the evaluations or tests. Keep personal safety
and the safety of others in mind.
Remember the purpose of an evaluation.
• Evaluation is a systematic determination of a subject's merit, worth
and significance, using criteria governed by a set of standards
TASK1 – Design Outcome 3.2
The candidate has devised a detailed plan for evaluation and they have
considered the methods they will use — these will be appropriate to the product
19TASK1 - Evaluate a Time Piece RHS GDM

• Methods of Evaluating a Product
http://www.technologystudent.com/designpro/eval1.htm
• 1. User Experience
• This is where several people use the product and
give their opinions on how well it worked. Their
opinions must be noted. This can be in the form of a
questionnaire. User trials can be used to
test for function, performance, market, aesthetics
and ergonomics.
Activity 3 (T1/A3/D3.2)
Methods for evaluating a product
20TASK1 - Evaluate a Time Piece RHS GDM

• User experience evaluation means investigating how a person feels about using a
system (product, service, non-commercial item, or a combination of them).
• Detailed guidance for user experience evaluation is hard to give, since there are many
different dimensions to consider when choosing the evaluation approach:
• Goal: Summative (score) or Formative (areas for improvement)
• Approach: Objective or Subjective
• Data: Quantitative or Qualitative
• Utility: Does the user perceive the functions in the system as useful and fit for the
purpose?
• Usability: Does the user feel that it is easy and efficient to get things done with the
system?
• Aesthetics: Does the user see the system as visually attractive? Does it feel pleasurable
in hand?
• Identification: Can I identify myself with the product? Do I look good when using it?
• Stimulation: Does the system give me inspiration? Or wow experiences?
• Value: Is the system important to me? What is its value for me?
21TASK1 - Evaluate a Time Piece RHS GDM
Activity 3 (T1/A3/D3.2)
Methods for evaluating a product

Physical Testing
• Test your product to see that
it works in the way that was
intended. Record your
results.
• Test for durability by
repeating a simple drop
test, decide on the height and
repetitions of drops.
• Always inspect before and
after the test and record your
results. 22
Activity 3 (T1/A3/D3.2)
Methods for evaluating a product

Information Retrieval
• Using any method available do research on how your chosen product
should perform against the Design Factors you are using to evaluate your
product.
• Record the information you find.
23TASK1 - Evaluate a Time Piece RHS GDM
Activity 3 (T1/A3/D3.2)
Methods for evaluating a product

Activity 4 Evaluate your product and present your
findings
• It is important that you display the results of the
evaluations clearly and neatly. This can be
accomplished by using the methods listed below.
• Tables of results with comments
• Short reports
• Pie and Bar charts
Display your results for each design factor. Some of
the ways to do this are shown on the next two slides.
24TASK1 - Evaluate a Time Piece RHS GDM
Activity 4 - Evaluating the product and presenting the
results, including justification of the evaluation methods
used

Comparison of
males to
females across
the ages who
wear helmets
on bicycles
HelmetTesting
25TASK1 - Evaluate a Time Piece RHS GDM
Activity 4 - Evaluating the product and presenting the
results, including justification of the evaluation methods
used

Question score out of 5
26
Activity 4 - Evaluating the product and presenting the
results, including justification of the evaluation methods
used

Activity 5 Evaluate whether your plans for
evaluation were successful, useful and appropriate
• You must now comment (only short notes required)
as to how successful your findings were in evaluating
your product against each of the design factors.
• The purpose of this evaluation is for you to look back
at all the different tasks you carried out during the
evaluation of your product. Make Honest and Fair
comments about how well they performed to
evaluate the product.
27TASK1 - Evaluate a Time Piece RHS GDM
Activity 5 - Drawing relevant conclusions in terms of
the evaluation factors selected

DESIGN FACTOR
EVALUATION
WAS THIS METHOD SUCCESSFUL, USEFUL
AND APPROPRIATE
28TASK1 - Evaluate a Time Piece RHS GDM
Activity 5 - Drawing relevant conclusions in terms of
the evaluation factors selected

Activity 6 Comment briefly on how the decisions made in
designing and/or manufacturing the product will have affected
the environment and society
• The next slides have examples of the types of presentations
and issues you need to discuss.
• Comment on:
– Materials your product is made from and where they come originate
– Recyclability of your product
– Pollution during Production of your product
– Pollution during use of your product
– Power consumption of your product over it’s lifecycle
Present your findings in an interesting way
29TASK1 - Evaluate a Time Piece RHS GDM
Activity 6 - Identifying ways in which design and
manufacturing technologies impact on the environment
and society

30TASK1 - Evaluate a Time Piece RHS GDM
Activity 6 - Identifying ways in which design and
manufacturing technologies impact on the environment
and society

31TASK1 - Evaluate a Time Piece RHS GDM
Activity 6 - Identifying ways in which design and
manufacturing technologies impact on the environment
and society

32TASK1 - Evaluate a Time Piece RHS GDM
Activity 6 - Identifying ways in which design and
manufacturing technologies impact on the environment
and society

TASK1 - Evaluate a Time Piece RHS GDM 33
Activity 6 - Identifying ways in which design and
manufacturing technologies impact on the environment
and society

• If you have followed this PowerPoint successfully
and completed the work you should have now
completed all 6 Activities required and produced
work covering all the five Design Outcomes 3 for
‘Evaluate a Familiar Product’.
• You should now have either a computer generated
document using various computer programs such
as: PowerPoint, Excel, Word, Gimp etc.
• OR
• A paper document covering the same 6 Activities.
TASK 1 – End of Assessment
34TASK1 - Evaluate a Time Piece RHS GDM