1. Rhiannon Jenkins

4.  In terms of colour scheme used, I would say my film poster adheres to conventions. I took
influence from the Woman in Black and House AtThe End of the Street posters as both
have a dominant colour filtering through.What I mean by this is that on the WIB poster the
colours are mainly tones of blue and the same goes for H.A.T.E.S except the colour is sepia.
I opted to use a blue filter when creating my poster because I felt this connoted the genre
of supernatural thriller well as it gives the poster a cold and unnerving feel. I extended my
use of colour scheme to the text used as well, by keeping all of the text the same colour
(like theWIB poster) but making an exception for the month of release at the bottom of
the poster in order to make this stand out the the audience.

5.  After much research I believe that I have stuck to the general conventions of film posters
particularly in terms of layout. Much research showed that most film posters within the
supernatural and/or thriller genres had layouts very similar to the two in the bottom
corners. I designed skeleton layouts for both of these designs and when creating my
ancillary tasks I decided to opt to base it more so on the H.A.T.E.S poster because I thought
my poster would look better with the background image inserted in this way. However, I
did develop and use parts from the Shutter Island poster as H.A.T.E.S was one of the only
posters I had seen that did not include a billing block, and I felt this was a good convention
to incorporate into my own product as it made it look more professional and realistic.

6.  The image I decided to use is very similar to the image
of Jennifer Lawrence on the H.A.T.E.S poster. I decided
to use this image because this was the most influential
poster I had come across as the film itself included
elements of both the thriller and supernatural genres
as well as having a female protagonist. I used a
conventional close up image which allows the
audience to see the characters expression very well.
This is seen on other posters too, such as Shutter
Island andThe Woman In Black.What I hoped to
portray with my model was for the audience to notice
that she was not looking directly at the camera,
suggesting that there is something else her attention
is being diverted to, thus leaving the audience
wondering what that is.The fact that she is not smiling
also intrigues them further as they may perceive her
to be in danger.

7.  I chose to insert a background image very similar to the H.A.T.E.S poster as well, although
other posters such as Shutter Island portray it is as a typical convention to show something
to do with the place in which the film is set. I chose to do this because as well as using this
convention, it also adds another element of mystery to the film. Unlike Shutter Island and
H.A.T.E.S the title of my film has nothing to do with the location, so the house in the
background of my poster acts as an enigma code within itself.Therefore, I have developed
an existing convention to act as another source of mystery, which is key to the genre my
products are advertising.

8.  In terms of colour scheme, the text that I used conforms very
much to conventions for the most part, however what I did
find was that a lot of other posters used a different colour to
that of the rest of the poster for the title of the film. I chose
to challenge this convention because I did not feel that it
was a necessary action. I did attempt changing the colour of
the title so that it was the same colour as the month of
release but after deliberation, I decided that the size and
boldness of the title made it stand out enough already and
that if I changed the colour the ghostly atmosphere of the
poster would have been ruined.
 I conformed to conventions in that all of my text is upper-
case as this makes it easier for the audience to read,
especially from a distance which is quite likely as film posters
are often placed in far away-public places where only the
title can be read from very far away.

10.  The colour scheme of my magazine cover uses a lot of conventions from the film magazine
Empire. From research I found that Empire picks a colour scheme based on the genre of
the film and will either use white or red for accent and to colour the title. For example, the
cover below with Jennifer Lawrence is for a futuristic action film, so the colours silver, grey,
black, red and white are used to potentially connote weapons, bloodshed and a fast pace. I
applied this to my magazine cover by using dark blue, pale blue and white but also decided
to use the colour red for accent and to catch the audiences attention as it contrasts well
with the blue.

11.  Much like the colour scheme, I followed a lot of the conventions set out by the magazine
Empire with regards to layout. As you can see by the two below, I have taken aspects from
each of them and used them to create my own magazine cover. I have placed the
masthead, main image and bottom strap line in the exact same place as the real magazine
cover to create a sense of authenticity. My coverlines mirror the ones on the cover to the
left and my main coverline, insert and top strap line are placed very similarly to the ones on
the cover on the right hand side.The only convention I have challenged is that I have
included a barcode, whereas the covers of Empire available online do not have them. I did
this because after looking at the majority of other magazines out there almost all of them
had a barcode so I did not want to alienate my product.

12.  I have noted that many empire covers have an action based film
advertised as the main attraction or draw on the action
elements within a film as this is what appeals to their target
audience.This greatly affected the image I decided to use on
my magazine cover because not only did I want to portray my
characters heroic side, I had to make her appeal to a male
audience because research told me that the main audience for
magazines like Empire are male. I decided to take influence
from the below cover of Jennifer Lawrence in the Hunger
Games. She is shown poised as if she is ready for action but is
also wearing form-fitting clothing which Mulvey would suggest
adheres to the ‘Male Gaze’ or more simply, attracts the male
attention. I attempted to stick to this convention by dressing
my model in a form fitting t-shirt and by having her hair down,
but whilst also standing her in a position that suggests she is a
strong character.

13.  Unlike the poster, the actors on every
cover of Empire I have come across so far
look directly at the camera. I decided to
adhere to this convention because it
made the image I used for my poster
easily distinguishable next to the one I
used for my magazine cover. Using a
picture where the character is looking
directly at the camera creates a more
personal connection with the audience
member and sells the product by giving
off the impression that by buying the
magazine, the audience member will be
able to connect with them more through
the articles that are explored within the
issue. Mulvey would also argue that if the
coverstar was a female, the eye contact
would attract the male audience member.

14.  In terms of text, I would say I
have conformed to Empires
conventions.All of the text I have
used is upper case which is
constant throughout all of
Empire’s covers. In addition to
this the text I have used is very
easy to read and never includes
sentences more than a few
words.This appeals to a wider
audience as it is easy to
understand and can grab almost
anyone’s attention.