1.
RICL.ANDERSON
2110Augusta
McKinney,TX75070
P.214-632-9652
E.rla@andersonbrand.com
www.linkedin.com/in/ricanderson11
wwwww.andersonbrand.com
RicL.AndersonisaSeniorExecutivewithextensive
experienceinConsumerProducts;RetailandWholesale
SalesandMarketing.Ric’scareerhasevolvedintoa
focusonbuildingstrategicbusinessmodels,brand
positioningandtheuseof“thePowerofCulture”.To
completehisstrategies,Ricuseshisskillsandexpertise
inP&Lmanagement,multi-channelrevenuesmodels,
mamarketing,distribution,wholesaleandmulti-store
operations.Heiscurrentlyseekingopportunitiesin
largeandmid-levelfirms,wherehecanusehisskillsets
toaddvalue,drivesalesandincreaseprofit.
ItisRic’sfacilityfordeveloping,achievingalignment,and
executinginnovativestrategymodelstopositionanorganizationfor
aggressivemarketsharegrowthandprofitabilityinanintensely
competitivemarketplace,thatshowcasehisabilities.
AAforwardthinker,Mr.Andersondemonstratesthe
uniqueskillsetsneededtoanalyzeamarketplacefor
mostproductcategoriesandadeptlytransitionthe
brand,withincontinuallychangingenvironments.He
hasbeenratedbyPsychologicalAssociates,asbeingin
thetop10%ofSeniorExecutivesforhisabilityto
understandcause/affectrelationshipsandstrategic
ababilities.
Mostrecently,Mr.AndersonservedastheVP/GMMof
Footwear($750M)forSears,whereheledtheteamto
thebestperformingSoftlinesDivisionforthelasttwo
years.Heinitiatednew,innovativeprocessesand
revenuechannelstoachievethedivision’sgoals.
PriortoSears,RicworkedwithaPrivateEquityfirmto
createamerchandising,marketingandbranding
templateforaretailchaininvestmentthatallowedthe
companytoachievesustainablegrowth,increaseprofits,
andhavescalability.
RRichasabroadbackgroundasaSeniorExecutivein
merchandising,productdevelopment,andbrand
marketing;havingexperiencewithsuchcompaniesas:
Harry&David,SaksInc.,FederatedDepartment
Stores,Fossil,MayCo.,andNeimanMarcus.
MMr.AndersonlivesinMcKinney,Texas,withhiswife
Judy,sonAndyanddaughterAmy.Inadditionto
involvementwithhisfamily,Ricenjoystennis,reading,
movies,andopportunitiestohaveapositiveimpacton
people’slivesinthecommunity.
KEYACCOMPLISHMENTS
&
CORECOMPETENCIES
INNOVATION:Identified&andexecuteda$50Mchocolate
wholesaleopportunityatHarry&David;Developedrevolutionary
opensellFootwearDepartmentatSears;increasedsalesby1000bps.
EENTREPRENEUR:Pioneeredandledteamsthatcreated:Fossil
LeatherDivision,Harry&DavidChocolate,andIntimateDiv.for
RussellNewman.
SSTRATEGICBUSINESSMODELS:Createdmaster
merchandising,brand,andmarketingstrategyforspecialtystore
chain,resultinginincreasedsales,reducedinventory,higherturns,
and$1Msavingsinmarketingexpenses.IncreasedGM%by600bps
over4years;
PP&LRESPONSIBILITIES:$750MdivisionofSearsFootwear;
Achievedhighestmarginrateinhistoryofthecompany.P&L:
FossilLeather,Harry&DavidStores,andRussellNewman.
MMULTI-CHANNELREVENUEMODELS:Initiatedand
developedE-CommerceStrategyforSearsFootwear(120%growth);
Developed$100MB2Bstrategy;creatednewdirecttocustomer
E-mailstrategyincludingvirtualcatalogs;Re-establishedDirectMail
asaproductrevenuechannel.CreatedstandaloneStoreModelfor
Footwear.
LLEADERSHIPandCULTURE:Achievedhighestcultural
surveyratingforallSearsMerchantswithateamof30+merchants
andsupportpersonnel.
INTERNATIONALEXPERIENCE:Richasshoppedtrends,
developed/sourcedproduct,andnegotiatedpartnershipswith
leadingmanufacturersin14countriesand4continents.