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7 claves para vender bien por internet. Comercio electrónico. CW13

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Presentación de Ricardo Tayar en el Congreso Web de Zaragoza en 2013, #cw13, en la que hablo de 7 puntos clave para que un comercio electrónico sea realmente funcional y viable, explicando 7 puntos que hay que hacer y como hacerlos para obtener un rendimiento real de un negocio online y poder controlar su gestión y día a día.

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7 claves para vender bien por internet. Comercio electrónico. CW13

  1. 1. Guía práctica: 7 claves para venderde verdad por internet.Que hacer y comoRicardo Tayar LópezConversion, Ecommerce & SEO Managing Partnerwww.mindyourgroup.comricardotayar@gmail.comwww.ricardotayar.com@rtayar
  2. 2. Lo primero,gracias por estaraquí, con elestómagorugiendo
  3. 3. Motörhead presents#1 Definir el escenario
  4. 4. Me voy a montarun negocioonline… a lo loco
  5. 5. ¿Cuánto quieresfacturar?, ¿encuanto tiempo?,¿cuál va a ser laevolución?
  6. 6. Es necesarioponerperspectiva. Unpunto derealidad
  7. 7. 1. Plantear loque quierohacer2. Tener unobjetivoeconómico
  8. 8. 3. Traducir elobjetivo aindicadores yescalarlo
  9. 9. ¿Cómo sabré quelo hago bien?,¿Dónde están lasreferencias?
  10. 10. Con estoselementosconstruyo unescenario
  11. 11. 1. Vendo bienes físicosonline2. Quiero vender 100.000€ en un año3. Mi precio medio deventa es de 50 €4. Debo vender 2.000unidades5. ¿Ratio de conversión?
  12. 12. Crank County Daredevils presents#2 Invertir
  13. 13. Monster Magnet presents#3 Calcular el ROI
  14. 14. Por si no loteniais claro…vender NO esganar
  15. 15. Margen =Ingreso – CostesSi vendo 100.000 y generar esasventas (coste producto,estructura, etc) me cuesta123.000, pierdo 23.000 €
  16. 16. Ramones presents#4 Diseño, diferencia
  17. 17. Vale, OK, pero,¿cómo soycreativo?Piensa en tu producto, en tusitio web, como un entorno quedebe convencer teniendoidentidad propia, resaltandovirtudes, trabajando para elpúblico objetivo
  18. 18. The Donnas presents5 Mimo en el producto
  19. 19. Mimo en lapreventa, en laventa y en lapostventa
  20. 20. ¿Cómo ponermimo?1.Un buen tratamiento gráfico2.Cuando sea posible, contar unahistoria, aportar contexto3.Orientar el producto4.Detalles: ortografía, lenguaje…5.Estéticamente bello6.Paquetizar, resolver necesidades
  21. 21. El mimofunciona!
  22. 22. Guns´n´Roses presents#6 Analítica práctica
  23. 23. Pantera presents#7 Personas
  24. 24. Muchas gracias,¿preguntas?Ricardo Tayar LópezConversion, Ecommerce & SEO Managing Partnerwww.mindyourgroup.comricardotayar@gmail.comwww.ricardotayar.com@rtayar

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