Plans for J.Crew to implement a further social media presence in plan in which they can retain more owned and earned credit.

1. J.
CREW

2. Brand Goal & Campaign
Objectives by 2015
Establish as everyday fashion store for
young adults in the career building
stage by the year 2015.
Create awareness of brand quality
Heighten J. Crew brand loyalty by 15%
Increase followers on each social
media network by 1,000

3. Creating Awareness of
J. Crew Quality
Platforms currently engaged in
Mobile - convenient shopping
Tumblr - high quality pictures
Twitter - Personal connection
and sales communication
Facebook - gateway

4. Creating Brand Loyalty
J. Crew’s Personal Stylist,
alterations, ect.
Loyalty Reward
Special status to the customer
Give more than a piece of
clothing

5. Increasing Social Media
Followers
#JCrewStyledByMe Campaign
Seeks to increase interactivity
Help with brand recognition
Develop core group of supporters
through engagement
Group acts as earned advertising

6. #JCrewStyledByMe
Use Website, Facebook,
Instagram and Twitter to announce
competition
Linked to Tumblr for more info.
All easily accessible on mobile
device

7. #JCrewStyledByMe
People post on Instagram or
Twitter with hashtag
Photo wearing J. Crew

8. #JCrewStyledByMe
50 photos & looks selected by J.
Crew
Uploaded to Pinterest and a
Facebook album
Top 10 who received most likes
and reposts tweeted out from the
J. Crew Account

9. #JCrewStyledByMe
#1 most gained likes and reposts
combined with retweets and positive
comments wins grand prize.
Grand Prize
Trip to New York City and a feature
spread in the next issue of the J. Crew
Style Guide.

10. #JCrewStyledByMe
 Owned
 Website and all of Social Media Site
 Paid
 Pay for sponsored posts, ads, and tweets on
Facebook and Twitter
 Earned
 Social Media followers gained that talk about
brand