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Entrepreneurship/business
workshops
#2 Class 1
Richard Lucas
13th March 2019
www.richardlucas.com
Recap
Expectations/commitments
Self Awareness 10.10. 2018
Communication and feedback 17.10. 2018
Management, organization ...
Goals/content
• Improve understanding of entrepreneurship
• Make you aware of
– your strengths and capabilities
– Entrepre...
Lessons learned from 30 years of failure and
some successes
Key facts
Started 35 ventures
14 still trading
Started with GB...
Assignments
• Entrepreneur interview
• Pitch a business idea
• Research and start a social or business
enterprise
richardl...
Entrepreneur interview
• Find an entrepreneur
• Interview them
• Publish the result
• Share what lessons you’ve learned
ri...
Entrepreneur interview
Find an entrepreneur, interview her/ him, publish it, send me a link
(10-14 year olds did it, so ca...
Entrepreneur interview
• Find an entrepreneur
• Prepare for interview
• Interview them
• Write up result
• Publish the res...
Questions for an entrepreneur
richardlucas.com
Questions for an entrepreneur
What they do
Why they do it
What inspires them
Where they got the idea
Major successes/Chall...
Pitching a business ideas
Can be a real idea
Can be a made up idea
(In a team of up to four or by yourself.
Deadline 21st ...
Pitching/Deck
1 Start with the problem your products or service solves.
2 Explain why this matters (not to you, but the cl...
Pitching /2
7 Sales and marketing processes
8 Competitive landscape (after doing Google search
9 barriers to entry (Warren...
Guy Kawasaki 10-20-30 Rule
richardlucas.com
Research and start a social or business
enterprise
My ideas (or your ideas)
In teams
Risk of failure (assess you on your a...
Social Enterprise
Videos
Buddy Benches https://ed.ted.com/on/V69YSpvi
Be More Us https://ed.ted.com/on/YdPpnJyU
10 20 30 rule https://ed.ted...
Entrepreneurship/business
workshops
#2 Class 1
Richard Lucas
13th March 2019
www.richardlucas.com
Entrepreneurship/business workshops #2  Class 1 WSE
Entrepreneurship/business workshops #2  Class 1 WSE
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Entrepreneurship/business workshops #2 Class 1 WSE

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Slides from my WSE TEU class 13th March 2019

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Entrepreneurship/business workshops #2 Class 1 WSE

  1. 1. Entrepreneurship/business workshops #2 Class 1 Richard Lucas 13th March 2019 www.richardlucas.com
  2. 2. Recap Expectations/commitments Self Awareness 10.10. 2018 Communication and feedback 17.10. 2018 Management, organization & processes 21.10. 2018 Business ideas 6.11. 2018 Ideas and getting things started 13.11.2018 People and learning from mistakes 20.11.2018 Sales and marketing 27.11.2018
  3. 3. Goals/content • Improve understanding of entrepreneurship • Make you aware of – your strengths and capabilities – Entrepreneurs’ skills and competences • Enhance your skills & competences • Share my experience. Tips. Tricks and lessons learned • Special guest(s) • Doing Projects richardlucas.com
  4. 4. Lessons learned from 30 years of failure and some successes Key facts Started 35 ventures 14 still trading Started with GBP10K in 1991 invested about xx mln pln from dividends No exits, living of dividends About 700 employees “2 year” rule Wondeful clients Value of my share ?? maybe xxx (inc. two office buildings) Aims – Learn from my mistakes Tell you what I wish I had known then and what I know now. richardlucas.com
  5. 5. Assignments • Entrepreneur interview • Pitch a business idea • Research and start a social or business enterprise richardlucas.com
  6. 6. Entrepreneur interview • Find an entrepreneur • Interview them • Publish the result • Share what lessons you’ve learned richardlucas.com
  7. 7. Entrepreneur interview Find an entrepreneur, interview her/ him, publish it, send me a link (10-14 year olds did it, so can you) richardlucas.com
  8. 8. Entrepreneur interview • Find an entrepreneur • Prepare for interview • Interview them • Write up result • Publish the result • Share what lessons you’ve learned • Deadline 21st April richardlucas.com
  9. 9. Questions for an entrepreneur richardlucas.com
  10. 10. Questions for an entrepreneur What they do Why they do it What inspires them Where they got the idea Major successes/Challenges/sources of price 3 Cs 3 Ps, S Your own questions richardlucas.com
  11. 11. Pitching a business ideas Can be a real idea Can be a made up idea (In a team of up to four or by yourself. Deadline 21st April 2019) richardlucas.com
  12. 12. Pitching/Deck 1 Start with the problem your products or service solves. 2 Explain why this matters (not to you, but the clients) 3 Give information about sales/clients, (or potential clients ) 4 Talk about markets and clients –types of clients, priority clients and why. 5 Describe your business model Unit Economics & Profit you expect to make out of each type of client 6 LTV vv COA richardlucas.com
  13. 13. Pitching /2 7 Sales and marketing processes 8 Competitive landscape (after doing Google search 9 barriers to entry (Warren Buffett’s “moats”) if you start succeeding. 10 Your competitive advantage that will keep you ahead. 11 Your team, leadership and ownership. 12 End games/exits. 13 Cost forecast 14 Needed investment, deal on offer richardlucas.com
  14. 14. Guy Kawasaki 10-20-30 Rule richardlucas.com
  15. 15. Research and start a social or business enterprise My ideas (or your ideas) In teams Risk of failure (assess you on your approach as well as effort)
  16. 16. Social Enterprise
  17. 17. Videos Buddy Benches https://ed.ted.com/on/V69YSpvi Be More Us https://ed.ted.com/on/YdPpnJyU 10 20 30 rule https://ed.ted.com/on/Dtvo3mP8
  18. 18. Entrepreneurship/business workshops #2 Class 1 Richard Lucas 13th March 2019 www.richardlucas.com

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