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Catchy
Business to Developer (B2D) Marketing

1
Ecosystem Explosion

The developer ecosystem, a complex cityscape.

2
Common Developer Program Questions
How many of your
developer relations
are one-night
stands?

What’s your true
acquisition cost
per developer?

How many of
your developers
are actively
developing?

Catchy provides the answers

What was the ROI
from your last
developer event?
Which of your
developers are
most valuable?

How many
of your developers
are below the app
“poverty line?”

3

3
Global Services Portfolio/Examples

o Developer journey mapping
o Pipeline pinch points
o Target developer
identification
o And more…

Strategy

o Data cleansing
o Survey execution and analysis
o Unified database creation
o And more…

Delivery

Insight

o Pipeline acceleration
o Events plus
o Seeded device
management
o Developer outreach centre
o Marketing calendar
management
o And more…

Our services are tailored to the developer ecosystem.

4
Overview
• Catchy helps create, build and engage your
developer community, whether you’re wrestling
with your existing community of thousands or just
starting out with the release of your first API.
• Wherever you are in the cycle – strategy creation,
campaign delivery and management, or analyzing
results and data, Catchy gets results.

Shaping the marketing plan and strategy.

5
Common Road blocks

Catchy Solution

Block:
1. The blanket term
‘Developer’ is applied
to everyone
2. The short head and the
long tail yield poor
returns.
3. Developers sign up but
don’t take next step.

1. We develop hyper
segmented one to one
campaigns
2. We unlock the lucrative
“middle core” of
professional developers
3. We accelerate the
pipeline.

Catchy unblocks the marketing gridlock.

6
Example: Developer Journey Mapping
Catchy answers the following questions about your
developers:

Why do they want to
work with you?

Why do they want to
work with you?

How do your
competitors work with
them?

Where do your
developers come from?

What do they need to
move them along?

Where do they get stuck
in your pipeline?

Effective marketing to developers.

7
Developer Outreach Centre
• Catchy runs a dedicated
Developer Outreach Centre.
• Staffed by trained and
experienced professionals who
manage campaigns using
multiple contact channels.
• Outbound and inbound telemarketing, email, digital and
social media.

Amplifying marketing campaigns.

8
Example: Pipeline Acceleration
•

Catchy locates and unblocks pinch
points in your developer flow.

•

Catchy designs and executes the
campaigns through our Developer
Outreach Centre.

•

Our multi channel approach is 7x more
effective than a standard mass email.

Increasing engagement and conversion.

9
Example: Events Support
Catchy helps deliver results from your
events.
•
•

Pre event – Target identification and
attendee recruitment

•

Post Event – Survey attendees, track
actions and follow ups

•

Making events matter.

Events Plus service

Generate Event ROI

10
Getting Value from Data
• Survey results analysis
• Effective recommendations
• Target developer identification
• App and developer trend analysis
• Database management and unification

Catchy has a team of data scientists.

11
We Work at Enterprise Scale

Catchy handles thousands of developers daily.

12
Our Stats
Contacted
Managed
>500K
Managed >100
developers in the >50
campaigns in
past 12 months campaigns
the last
this year year

Worked
with >12
platforms

Campaigns in
>90 markets in
6 languages

Offices in UK/US plus dedicated multilingual developer outreach centre.

Catchy knows developers.

Catchy analyzes
over 1 Million app
data points per
month

13
Catchy
Amplify your developer marketing.
www.catchyagency.com
Europe/Asia: +44 (0)1225 424648
USA: +1 (650) 943 2320
catchus@catchyagency.com

www.catchyagency.com

14

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Catchy Developer Marketing (B2D) Agency. An overview of services.

  • 1. Catchy Business to Developer (B2D) Marketing 1
  • 2. Ecosystem Explosion The developer ecosystem, a complex cityscape. 2
  • 3. Common Developer Program Questions How many of your developer relations are one-night stands? What’s your true acquisition cost per developer? How many of your developers are actively developing? Catchy provides the answers What was the ROI from your last developer event? Which of your developers are most valuable? How many of your developers are below the app “poverty line?” 3 3
  • 4. Global Services Portfolio/Examples o Developer journey mapping o Pipeline pinch points o Target developer identification o And more… Strategy o Data cleansing o Survey execution and analysis o Unified database creation o And more… Delivery Insight o Pipeline acceleration o Events plus o Seeded device management o Developer outreach centre o Marketing calendar management o And more… Our services are tailored to the developer ecosystem. 4
  • 5. Overview • Catchy helps create, build and engage your developer community, whether you’re wrestling with your existing community of thousands or just starting out with the release of your first API. • Wherever you are in the cycle – strategy creation, campaign delivery and management, or analyzing results and data, Catchy gets results. Shaping the marketing plan and strategy. 5
  • 6. Common Road blocks Catchy Solution Block: 1. The blanket term ‘Developer’ is applied to everyone 2. The short head and the long tail yield poor returns. 3. Developers sign up but don’t take next step. 1. We develop hyper segmented one to one campaigns 2. We unlock the lucrative “middle core” of professional developers 3. We accelerate the pipeline. Catchy unblocks the marketing gridlock. 6
  • 7. Example: Developer Journey Mapping Catchy answers the following questions about your developers: Why do they want to work with you? Why do they want to work with you? How do your competitors work with them? Where do your developers come from? What do they need to move them along? Where do they get stuck in your pipeline? Effective marketing to developers. 7
  • 8. Developer Outreach Centre • Catchy runs a dedicated Developer Outreach Centre. • Staffed by trained and experienced professionals who manage campaigns using multiple contact channels. • Outbound and inbound telemarketing, email, digital and social media. Amplifying marketing campaigns. 8
  • 9. Example: Pipeline Acceleration • Catchy locates and unblocks pinch points in your developer flow. • Catchy designs and executes the campaigns through our Developer Outreach Centre. • Our multi channel approach is 7x more effective than a standard mass email. Increasing engagement and conversion. 9
  • 10. Example: Events Support Catchy helps deliver results from your events. • • Pre event – Target identification and attendee recruitment • Post Event – Survey attendees, track actions and follow ups • Making events matter. Events Plus service Generate Event ROI 10
  • 11. Getting Value from Data • Survey results analysis • Effective recommendations • Target developer identification • App and developer trend analysis • Database management and unification Catchy has a team of data scientists. 11
  • 12. We Work at Enterprise Scale Catchy handles thousands of developers daily. 12
  • 13. Our Stats Contacted Managed >500K Managed >100 developers in the >50 campaigns in past 12 months campaigns the last this year year Worked with >12 platforms Campaigns in >90 markets in 6 languages Offices in UK/US plus dedicated multilingual developer outreach centre. Catchy knows developers. Catchy analyzes over 1 Million app data points per month 13
  • 14. Catchy Amplify your developer marketing. www.catchyagency.com Europe/Asia: +44 (0)1225 424648 USA: +1 (650) 943 2320 catchus@catchyagency.com www.catchyagency.com 14