This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies.
It covers:
- The 3 interest areas required to be a leader (according to Charles Handy)
- My interest in Design for Behaviour
3. CV
1990 - 1991
Ran a photographic library
1991 - 1995
Ran a publishing department
1995 - 1999
Ran design agency
1999 - 2010
Director at cScape – established CEU
2007 - present
Course Director for Social Media, CIM
18. Persuasion windows open…
• when you are in a good mood
• when your world view no longer makes sense
• when you can take action immediately
• when you feel indebted because of a favour
• immediately after you have made a mistake
• immediately after you have denied a request
Persuasive Technology: Using Computers to Change What We Think and Do, BJ Fogg
25. Flow
high
A psychological Arousal
state where a
person is fully Anxiety
Flow
immersed and
focused on an
Satisfaction
activity or task.
Mihály Worry Control
Csíkszentmihályi
Apathy Relaxation
Boredom
low
low Skill level high
26. “ …whoever plays,
plays freely.
Whoever must play,
”
cannot play.
James P Carse
Finite and Infinite Games: A Vision of Life as Play and Possibility
(Page 4, Chapter 2.)
27. Variable reinforcement
high
Create outcomes,
small or large,
without being able Variable intervals
to predict Variable rewards
what action is going
Engagement
to be able lead to
that outcome.
Fixed interval
Regular reward
low
short Time long
30. IDEAS
Two things I’d like to do
1. Create a consultant’s eLinkletter
2. Share reading material and ideas
31. Extreme Measures Consumer.ology Simple and Usable web,
The dark visions and The market research mobile and interaction
bright ideas of Francis myth, the truth about design
Galton consumers and the
psychology of shopping
Martin Brookes Philip Graves Giles Colborne
This is the presentation I gave to the collected company at Foviance on the day I started as Commercial Director – 6 December 2010
Anyone know who this guys is?Handy argues that rounded leaders must have three interest areas
These usually include: work + family but most company leaders neglect the third.My third is art
My three favourite painters1) Ken Kiff – deep exploration of the human psyche
Victor Willing – magnificent draftsman. Exploration of the inner space and psychological effect of combinations and relationships. Later emphasis on psychological portraits
AndrzejJackowski – exploration of symbolism of personal experience.