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ONLINE MARKETING PLAN

   Prepared By: Christine Hernandez




                             © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310
ONLINE MARKETING PLAN OBJECTIVES




           90% of consumers use the internet to search for
           their home

           Reach the widest audience of potential buyers.

           More buyers = better chance of finding one
           willing to meet your terms, price and desired
           closing date.



                             Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
NEW MOVER SURVEY




         94.3% of recent movers
         said the internet was
         becoming more important
         than print.


                                                                                 YES – 94.3%
                                                                                 NO – 4.7%

         Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008
36% OF BUYERS FOUND A HOME VIA THE
   INTERNET - UP FROM 8% IN 2001




Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME

   2002: Internet          2004: More buyers found their home                         2009: The internet is THREE
   surpassed print ads     on internet than from signs                                TIMES as powerful as signs




                                                                                                          Internet 36%




                                                                                                               Signs 12%


                                                                                                       Print ads 2%


                         2001 2003 2004 2005 2006 2007 2008 2009

                                  Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009


                                                                                                                           5
BEST OF ALL WORLDS

            BUYERS SEARCH OUR LOCAL WEB SITE




                                                                                    I market to buyers
                                                                                    who are on our site
                                                                                    PLUS buyers who
                                                                                    have not yet picked
                                                                                    a broker.




                                                                                BUYERS WHO ARE
                                                                                    JUST ON
                                                                                 REALTOR.COM®



                                 PRINT ADS                BUYERS WHO SEARCH
                                                           OUR LOCAL SITE AND
                                                             REALTOR.COM®
For illustrative purposes. Varies by broker and region.
TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)




                                                                                         I focus on
                                                                                      REALTOR.com®
                                                                                  - where more consumers
                                                                                    spend the most time




                                       Source: comScore Media Metrix, June 2010
SOCIAL NETWORKING




                    The REALTOR.com®
                    Facebook® application is
                    a non-intrusive way that
                    I can keep my network
                    apprised of your listing
Because REALTOR.com® has millions of listings…

      I will make yours stand out
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

MOBILE BUYER MARKETING PLAN
       Buyers driving through the neighborhood can:
                -   Find your home, get directions and a map
                -   Connect with me in one “click” to get details and make an appointment




           Buyers who already want this location find me through REALTOR.com® iPhone marketing.
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

• Enable your home to rise to the top of the search
  above all other homes by adding more photos
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

• I Place my cell phone on multiple points to increase
  buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

• I will make your home stand out with a video or virtual tour




               Over 173 million
              Americans watch
          videos on the internet
                   every month

                                                                    Source: comScore, January 2010: Top
                                                                 U.S. Video Properties by Videos Viewed.
BUYER ASSIST BY REALTOR.COM®

• Thousands of home buyers sign-up for home search
  assistance on REALTOR.com® each month
BUYER ASSIST BY REALTOR.COM®

• I’m one of only 2 agents positioned on REALTOR.com®
  in the zip code where your home is located to help
  buyers search for a home.
BUYER ASSIST BY REALTOR.COM®

• This exclusive program enables me to guide home
  buyers towards the purchase of a home during a
  critical phase of their search
FEATURED HOMES™ MARKETING SYSTEMSM

• I can make your home the first one buyers see
FEATURED HOMES™ MARKETING SYSTEMSM

• Triple the number of buyers who
  see your home
FEATURED HOMES™ MARKETING SYSTEMSM

• Exclusive position gets your home
  seen before all others
ONLINE LISTING PERFORMANCE REPORT




                                    • Weekly tracking report shows
                                      how many buyers are looking
                                      at your home

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Online Marketing of Your Home

  • 1. ONLINE MARKETING PLAN Prepared By: Christine Hernandez © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310
  • 2. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
  • 3. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008
  • 4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
  • 5. NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME 2002: Internet 2004: More buyers found their home 2009: The internet is THREE surpassed print ads on internet than from signs TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 5
  • 6. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region.
  • 7. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) I focus on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, June 2010
  • 8. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing
  • 9. Because REALTOR.com® has millions of listings… I will make yours stand out
  • 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® iPhone marketing.
  • 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos
  • 12. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I Place my cell phone on multiple points to increase buyer calls for your property
  • 13. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.
  • 14. BUYER ASSIST BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month
  • 15. BUYER ASSIST BY REALTOR.COM® • I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home.
  • 16. BUYER ASSIST BY REALTOR.COM® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search
  • 17. FEATURED HOMES™ MARKETING SYSTEMSM • I can make your home the first one buyers see
  • 18. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home
  • 19. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others
  • 20. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home

Notas del editor

  1. OBJECTIVES THAT BENEFIT YOU
  2. OBJECTIVES THAT BENEFIT YOU
  3. OBJECTIVES THAT BENEFIT YOU