Internal pres on Old SPice social media ads. Contains (or contained ) some youtube vids -unsure if thy have been pulled through to slideshare

1. Old Spice Internal Meeting July 2010

2. Something Cool...

3. Something Cool... Old Spice Advertising Heritage Feb 2010: “I’m on a horse” 19m views Wins Film Grand Prix @ Cannes July 2010: “I’m on a bike” – 7m views

4. I’m on a horse....

5. Old Spice Responses 13 July: Old Spice Responses Seed social networks with question invitations Research and investigate response / key players Gather together: Small fim crew Social media marketing staff Scriptwriter Technical resource Produce over 180 video responses almost non-stop over 2 days Realtimevids – conversation takes place Takes on dangerous territory e.g. 4chan Agency: Wieden + Kennedy

6. Establishing authenticity

7. Reddit response

8. Created within hours...

9. Reddit Goes Mental – voicemail discussion only

10. Campaign Results In 3 days: 5.9 million views, 22500 comments Sales dip?