Flower Power Parrot's bluetooth-enabled gardening gadget keeps you and your plants in sync Most notable for their high-tech toys and innovative electronics, Paris-based Parrot takes a step off the beaten path with Flower Power, a sensor-driven gardening gadget that aims to help thumbs stay green on the go. Resembling a plastic plant stock, the small indoor/outdoor device gathers soil information and uses Bluetooth 4.0 to transmit it to your phone or tablet. Parameters monitored include the amount of sunlight the plant receives, environment temperature, humidity and soil salinity—a measure of how well nourished the soil itself is at any given moment. A free app accompanies Flower Power, with an extensive library of thousands of plants to make sure even your rarest flora is kept in tip top shape. With a range of 50 feet, the Flower Power's reach could conceivably even link to the front lawn or, perhaps more appropriately, your fire escape flower box. The low-energy sensor is ideal for those with tech knowledge and a less than green thumb. Announced yesterday at CES, expect Flower Power to be available from Parrot in the months to come.
Flower Power Parrot's bluetooth-enabled gardening gadget keeps you and your plants in sync Most notable for their high-tech toys and innovative electronics, Paris-based Parrot takes a step off the beaten path with Flower Power, a sensor-driven gardening gadget that aims to help thumbs stay green on the go. Resembling a plastic plant stock, the small indoor/outdoor device gathers soil information and uses Bluetooth 4.0 to transmit it to your phone or tablet. Parameters monitored include the amount of sunlight the plant receives, environment temperature, humidity and soil salinity—a measure of how well nourished the soil itself is at any given moment. A free app accompanies Flower Power, with an extensive library of thousands of plants to make sure even your rarest flora is kept in tip top shape. With a range of 50 feet, the Flower Power's reach could conceivably even link to the front lawn or, perhaps more appropriately, your fire escape flower box. The low-energy sensor is ideal for those with tech knowledge and a less than green thumb. Announced yesterday at CES, expect Flower Power to be available from Parrot in the months to come.
Flower Power Parrot's bluetooth-enabled gardening gadget keeps you and your plants in sync Most notable for their high-tech toys and innovative electronics, Paris-based Parrot takes a step off the beaten path with Flower Power, a sensor-driven gardening gadget that aims to help thumbs stay green on the go. Resembling a plastic plant stock, the small indoor/outdoor device gathers soil information and uses Bluetooth 4.0 to transmit it to your phone or tablet. Parameters monitored include the amount of sunlight the plant receives, environment temperature, humidity and soil salinity—a measure of how well nourished the soil itself is at any given moment. A free app accompanies Flower Power, with an extensive library of thousands of plants to make sure even your rarest flora is kept in tip top shape. With a range of 50 feet, the Flower Power's reach could conceivably even link to the front lawn or, perhaps more appropriately, your fire escape flower box. The low-energy sensor is ideal for those with tech knowledge and a less than green thumb. Announced yesterday at CES, expect Flower Power to be available from Parrot in the months to come.
Flower Power Parrot's bluetooth-enabled gardening gadget keeps you and your plants in sync Most notable for their high-tech toys and innovative electronics, Paris-based Parrot takes a step off the beaten path with Flower Power, a sensor-driven gardening gadget that aims to help thumbs stay green on the go. Resembling a plastic plant stock, the small indoor/outdoor device gathers soil information and uses Bluetooth 4.0 to transmit it to your phone or tablet. Parameters monitored include the amount of sunlight the plant receives, environment temperature, humidity and soil salinity—a measure of how well nourished the soil itself is at any given moment. A free app accompanies Flower Power, with an extensive library of thousands of plants to make sure even your rarest flora is kept in tip top shape. With a range of 50 feet, the Flower Power's reach could conceivably even link to the front lawn or, perhaps more appropriately, your fire escape flower box. The low-energy sensor is ideal for those with tech knowledge and a less than green thumb. Announced yesterday at CES, expect Flower Power to be available from Parrot in the months to come.
This tidal change in our culture begs the question - how can marketers keep up with hordes of more nimble consumers rapidly innovating and changing the game at a breakneck pace?
Others are crowdsourcing innovation - using actual startups or even the world at large as a tech incubator for the company. In some cases it ’s a design contest - as Campbell’s established in the brand’s hack the kitchen program. In others it’s a partnership with entrepreneurs with the expertise and passion to develop, innovate and disrupt.
So what are the leading brands in this space doing to take advantage of maker culture and the empowered consumer? How are they leveraging these new developments?
Thanks to the prevalence of cheap sensors and tracking technology, Disney developed a new way for users to interact with its parks. These wristbands contain information about each wearer: - provides a way for users to “make reservations” at popular attractions and check in, - consumers store payment information and define spending allowances for each family member - creating friction free commerce that increases sales and user satisfaction - Disney now knows how individual user types behave within the park, giving the company an understanding of how it can optimize the park experience across demographics
Those same sensors give us an opportunity to quantify self - using simple sensors like accelerometers, heart rate monitors, etc to tell us more about our own activities and lives and how we can optimize our efforts to be better. Whithings is just one of a horde of companies who ’ve entered the space.
Initial run sold out in 90 minutes 150,000 FuelBands on back order NikeTown inventory sold out within minutes every day And the audience is just beginning….
By using another new sensor product, Nike Digital Sports worked with us to create a way to help people become even better - using the Fuelband and Microsoft ’s Kinect to better understand a user’s athletic performance and customize the experience for them - something that wouldn’t be possible without this new technology.
This change in consumer mindset means they ’ re are expecting more from their retail experience too. It needs to be tailored to them and their lifestyles.
Retail spaces are changing to reflect this. Burberry combines RFID tracking of products and facial recognition technology along with a retail concierge app that allows associates at the store to provide an incredibly tailored experience - putting the consumer at the center of the ecosystem to increase conversion and loyalty - making every person feel like they received the luxury experience the brand embodies
But because consumers have become such a mobile target - retailers have to find ways to insert their brands and products into their daily lives and routines. Fab ’s flash sales, in combinations with a distinct design and product POV and esthetic, have become something consumers look forward to as part of their day - buzzing about it before the email comes out, when it hits their inbox, and sharing the products they love to help define themselves by the things they want.
TV has changed in a big way too.
Viewing has turned from a solitary or small group experience into an experience defined by the user - shaping the content and narrative with their own conversations with the world at large and demanding broadcasters and advertisers provide what they want when they want it. At first it was just about campaigns to save niche shows, now it ’s about demanding a role in everything from production to broadcast.
Amazon is rolling out a new approach to production, asking consumers to vote on the pilots they want to be made into shows - but also tracking consumer behavior and viewing habits as they watch.
Netflix is leveraging the massive database the brand has already collected to create shows consumers had no clue they want. Who knew Kevin Spacey was the most popular actor on Netflix? And it ’s clear that consumers are happy to give up that data in return for getting the kind of entertainment they subconsciously craved.
And because consumers are so connected while they watch shows, those same networks are realizing they have to promote their content in a different way, creating activity and community around their programming to capture attention split by a multitude of screens and conversation with friends and the world at large. Break down chart.
