3. Cast
Product/Biz
Thanks to Braden Kowitz for smiley graphics
4. Cast
Product/Biz
Eng
Thanks to Braden Kowitz for smiley graphics
5. Cast
Product/Biz UX
Eng
Thanks to Braden Kowitz for smiley graphics
6. Cast
Product/Biz UX
User
Eng
Thanks to Braden Kowitz for smiley graphics
7. Think Usability?
Intro to Intro to
(Speaker/ How to Lean UX Task
generative Personas Intersect What are methods? Analysis?
Lecture) interviewing Distinguish
& POVs
Brainstorm
you building
btw needs w/ Biz & Analytics
Distro in next week
& insights Agile?
& next 3 mo?
User Customer/ Solution
Needs Uses Features Prototype Story/ Test
Empathy Problem Ideation Release
Definition
Make
Make persona
(Method/ Practice with of target user(s) Framing Wireframes
Mock
Activity) partner Brainstorm dashboard
POV madlib
Practice Ecosystem & Storyboard
Sketches
synthesizing Distribution Flows
empathy map map How to test
conversion
Refine survey Compare personas Prioritize How to events?
questions created by diff based on tech/ test? Test with real
team members biz/distro users &
Check Product
Design Guild
What are How to
(Method/ riskiest How to
test?
Activity) Show partner test?
hypotheses?
map
Interview
real users?
Thurs Fri Sat
8. Think Usability?
Intro to Intro to
(Speaker/ How to Lean UX Task
generative Personas Intersect What are methods? Analysis?
Lecture) interviewing Distinguish
& POVs
Brainstorm
you building
btw needs w/ Biz & Analytics
Distro in next week
& insights Agile?
& next 3 mo?
User Customer/ Solution
Needs Uses Features Prototype Story/ Test
Empathy Problem Ideation Release
Definition
What do our
Make users want?
Make persona
(Method/ Practice with of target user(s) Framing Wireframes
Mock
Activity) partner Brainstorm dashboard
POV madlib
Practice Ecosystem & Storyboard
Sketches
synthesizing Distribution Flows
empathy map map How to test
conversion
Refine survey Compare personas Prioritize How to events?
questions created by diff based on tech/ test? Test with real
team members biz/distro users &
Check Product
Design Guild
What are How to
(Method/ riskiest How to
test?
Activity) Show partner test?
hypotheses?
map
Interview
real users?
Thurs Fri Sat
10. How do I build a
video conferencing
site with MS Office?
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
11. How do I build a RTFM!
video conferencing
site with MS Office?
Read The Fantastic(?) Manual
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
12. What do our
users want?
Pic: http://www.flickr.com/photos/victoriapeckham/164175205
13. What do our
TTYFU!
users want?
Pic: http://www.flickr.com/photos/victoriapeckham/164175205
14. What do our
TTYFU!
users want?
Talk To Your Fantastic(?) Users
Pic: http://www.flickr.com/photos/victoriapeckham/164175205
17. “Launch and Show to Enrique
Ask Dave see”
usertesting.com Show to
Demo at cognitive walkthrough David Pogue
SXSW Card sorting
In-person Analytics
expert review Usability testing Friends n’ Family
A/B testing Dogfooding Funnel analysis
remote interviews Contextual interviews
Beta test
click/5sec tests
Focus groups Surveys
18. “Launch and Show to Enrique
Ask Dave
Here’s
see”
a dirty“Launchto
usertesting.com
Show
and
..
Demo at
creCard..sorting Analytics
David Pogue
se t
cognitive walkthrough see”
SXSW
In-person
They all suck*
expert review
A/B testing
Usability testing
Dogfooding
Friends n’ Family
Funnel analysis
remote interviews Contextual interviews
Beta test Show to
Focus groups Surveys Especiallytests one
click/5sec this
David Pogue
27. Every human
interaction is a
research
opportunity
Candidates = Superset of:
Target users, friends, Enrique, your home
neighbours, your office neighbours, significant
others, new person on team, advisors, old
college friends, that cute girl/guy on bus, ...
38. More Golden Rules
• Take notes / audio / video
• Debrief immediately afterwards
• Extract out key findings (current
behaviour! delights! hates! quotes!
issues! usability issues! bugs!)
39. Track findings
Current Key Action
User
behaviour findings Items
Do competitive
User 1 (Bill Windows 8 user/IE3
Main activities ...
Needs 1 2 3.
Problems (quote)
analysis.
the Buffy fan) Observations ... Delights (quote)
Add features X YZ to
prototype
User 2 (lady
who couldn’t Mac/Firefox 3 Embarrassing Bug Enrique: fix bug
stop laughing)
40. Track findings
Current Key Action
User
behaviour findings Items
Do competitive
User 1 (Bill Windows 8 user/IE3
Main activities ...
Needs 1 2 3.
Problems (quote)
analysis.
the Buffy fan) Observations ... Delights (quote)
Add features X YZ to
prototype
User 2 (lady
Give memorable nicknames
who couldn’t Mac/Firefox 3 Embarrassing Bug Enrique: fix bug
stop laughing)
41. Track findings
Current Key Action
User
behaviour findings Items
Do competitive
User 1 (Bill Windows 8 user/IE3
Main activities ...
Needs 1 2 3.
Problems (quote)
analysis.
the Buffy fan) Observations ... Delights (quote)
Add features X YZ to
prototype
User 2 (lady
What did
who couldn’t
Commodore 64
... Embarrassing Bug Enrique: fix bug
they use?
stop laughing) ...
do? say?
42. Track findings
Current Key Action
User
behaviour findings Items
Do competitive
User 1 (Bill Windows 8 user/IE3
Main activities ...
Needs 1 2 3.
Problems (quote)
analysis.
the Buffy fan) Observations ... Delights (quote)
Add features X YZ to
prototype
User 2 (lady
who couldn’t
analysis.
YourCommodore 64
... Embarrassing Bug Enrique: fix bug
What did you
stop laughing) ...
learn?
43. Track findings
Current Key Action
User
behaviour findings Items
Do competitive
User 1 (Bill Windows 8 user/IE3
Main activities ...
Needs 1 2 3.
Problems (quote)
analysis.
the Buffy fan) Observations ... Delights (quote)
Add features X YZ to
prototype
User 2 (lady Commodore 64
who couldn’t ...
...
Be agile. Act fix bug
Embarrassing Bug
Enrique:
stop laughing)
on findings.
44. Over time
• Users will start to cluster (do they
match your personas?)
• Themes will emerge
• Consistent themes drive product
evolution
60. GO FORTH &
TTYFU!
@uxrick
@500startups Apr/13/12
Editor's Notes
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*More diplomatically: all methods have strengths and weaknesses\n
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Tip: Don’t front-load your discovery research. Keep it going through product cycle ... combine discovery with usability\n\n
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Focus = in person interviews, broadly applies to remote live interviews ...\n
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+ Recruit beta users\n\n
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I’d like US to finish on time ...\n
I’d like US to finish on time ...\n
I’d like US to finish on time ...\n
I’d like US to finish on time ...\n
I’d like US to finish on time ...\n
I’d like US to finish on time ...\n
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Reassure - no pressure, joke\n
Imagine you are at home, what would you do next?\n
Probe. Why?\n
Probe. Why?\n
probe. Thinkaloud\n
I’d like US to finish on time ...\n
1. None\n2. Doesn’t matter - start small. Key thing, iterate!\n3. Steve Krug: “Recruit loosely and grade on a curve”\n