Social Organizations
Taking Communication & Collaboration
To New Levels

“Every time we develop a new engine
we have to blow it up!”
http://www.nasa.
gov/images/content/514556main_41s_explosive_smoke_1

You can’t manage this!
Peter Drucker

But you can facilitate it!
The Network Effect

Identical information
evokes different
meanings in each of
us. It is not what the
message does to the
audience . . . but
what the audience
does with the
message. . .
that really matters.
– Frank Miller
I=0
(Information has no
intrinsic meaning)
http://informationr.net/ir/8-1/paper140.html

How Do We Frame The Issues?

Scott's Primer

Are Any of These Familiar?

So Why Is This So Difficult?

Clayton Christensen &
Disruptive Innovation

Jobs-to-be-Done (Christensen)
● What are the high-level jobs-to-be-done?
○ Civil War Re-enactment
○ Run So Others Can Walk

Jobs-to-be-Done (Christensen)
● What are the current approaches and what
pain points result?

Jobs-to-be-Done (Christensen)
● What prevents new solutions from being
adopted?

Jobs-to-be-Done (Christensen)
● What value would success create for our
organization and those we serve?

Thank You
Rick Ladd