How to turn your product in a sharable experience with social media? Get your inspiration via the SMILE model for Social Media. It is easier than you might have thought, it is not copying what your competitor does, it is about what others outside your market are doing.
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
How to make your product a shareable experience
1. How to make your product a shareable experience Rick Mans Global Social Media Lead
2. Experiences The earlier trend of courting customers with powerful retail experiences has expanded into using virtual reality and Hollywood-style animated props. When a service or commodity represents a lifestyle, using it can be a personal, fun, distinctive and memorable experience - and it can also generate memorable sales. These fun experiences can be anything from special meals at a theme restaurant to a Disneyland vacation. The growth in the Experience Economy doesn't all come from entertainment; it also draws customers through education, escapism, and esthetic appeal. When a company combines various active and passive elements to create a large variety of experiences for customers, it also enhances sales. The Experience Economy explores the concept of engaging customers on many levels. The easiest way to turn a service into an experience is by delivering poor service Make things sharable so people can promote your product to their peers
4. It’s about a Social Transformation Urgent Enterprise Wide Social Transformation Social Transformation Focused on Customer Interaction High Customer expectation regarding social channel Social Transformation Focused on Cost Reduction Gradual Social Transformation Focused on Corporate Branding and HR Low High Low Market competitiveness
15. TriMet offers an API for free SM I L E The best uses come from the users, so why not offer them the opportunity to come up with the required applications
18. Conversation management Conversation management Is the volume of chatter significant? Who is saying what about us? How is sentiment changing over time? SM I L E What are the hot topics of the day? What is being said about our competitors? What are future issues? Tools can help you to get real time insights on the things that are going on online. Not only about your conversations, but also about the competitor’s
19. Listening can help in preventing disasters SM I L E Go beyond just listening, reply on the platform your customers choose.
20. Are your customers liking you? SM I L E Each ‘like’ is send to the connections of the customer, creating a potential viral loop of promotion.
23. What’s your story you are going to share? Rick Mans Social Media Lead Papendorpseweg 100 Utrecht The Netherlands Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans