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We‘re not in Wonderlandanymore, Alice,[object Object],Rick Mans - Social Media Lead,[object Object]
The ROI of Social Media - Follow the white rabbit
Follow the white rabbit,[object Object]
Like slide from scot CFA,[object Object],Thisonitself is not ROI,[object Object]
Thisonitself is not ROI,[object Object]
It is very easy to take more thannothing,[object Object]
ROI is notthatdifficult,[object Object],ROI =  (Gains – Investment)  ,[object Object],Investment,[object Object]
A negative ROI canbegood,[object Object]
Offwith her head,[object Object]
ROI is only about financial efficiency,[object Object]
The ROI of Social Media - Follow the white rabbit
The ROI of Social Media - Follow the white rabbit
Goals are the core formeasuring ROI ,[object Object]
Youshould go beyondjust ROI,[object Object]
A holistic view is required,[object Object]
Consulting models ahead,[object Object]
What is the benefit of a wiki?,[object Object]
What is the benefit of Social CRM?,[object Object],Direct benefits,[object Object],Indirect benefits,[object Object],Operational cost savings,[object Object],Increased revenues,[object Object],Consumer satisfaction , retention,[object Object],Brand value,[object Object],Business areas,[object Object],Marketing, brand equity and communication,[object Object],[object Object]
Rapid social marketing response
Reactive brand monitoring
Proactive brand planning and positioningConsumer insight,[object Object],[object Object]
Campaign insightSales & Transactions,[object Object],[object Object]
Sales driven cross-sell & up-sellInnovation and product development,[object Object],[object Object]

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The ROI of Social Media - Follow the white rabbit