SlideShare a Scribd company logo
1 of 21
Download to read offline
BRAND AMBASSADOR




CRITERIA OF CHOOSING THE
BRAND AMBASSADOR OF A
PRODUCT
What is the Territory of the Brand?
Think of a brand
… any brand
“Your brand is what people say
  about you when you leave
         the room.”
Creating a leadership
brand
Understanding   Brand   Building
Branding
Understanding            Brand        Building
         Branding




Produ
               Attribu   Manage      Archite
cts to                                                Exercise
               tes       ment        cture
brands
Brand Ambassador!!!!!.
Brand Ambassador!!!!!.
Brand Ambassador!!!!!.
Positioning yourself
for success….!
The ‘here and now’
 is important to
      people




We need to show it
is important to us
         too
Fevicol Case
Fevicol Case
Brand Ambassador!!!!!.
Love every day



   Not just an advertising idea…
  Not just a communications idea…
  An idea for the organisation…
  …for all stakeholders…
  …all countries
  …all media
  Inside as well as outside
Brand Ambassador!!!!!.
IT IS NOT NECESSARY THAT A
BRAND AMBASSADORS ARE ONLY
   THE HIRED PERSONNEL OF A
          COMPANY?
 YOU CAN CREATE YOURSELF
   TO A BRAND AS WELL!!!!!!


                  FOR EXAMPLE….
D
                        N
RELIANCE
COMMUNICATION                   TITAN
                M




                                         O
                                    D
     A




                        A




                                             R
                    B




                            S

                                S
                        R
                        B




BOOST                           COMPAQ
So…
make today
count
THANK YOU SIR AND DEAR FRIENDS!!!




              TONOY TARAFDAR

              MBA(2ND SEMESTER)

              ACHARYA’S BANGALORE
              B-SCHOOL

More Related Content

What's hot

Cadbury India : A fight to worm rumour
Cadbury India : A fight to worm rumourCadbury India : A fight to worm rumour
Cadbury India : A fight to worm rumourMustahid Ali
 
Diversity and inclusion at the home depot v2
Diversity and inclusion at the home depot   v2Diversity and inclusion at the home depot   v2
Diversity and inclusion at the home depot v2Claudia Rivera
 
Marketing Channels explained with Bombay Dyeing as an example (MBA)
Marketing Channels explained with Bombay Dyeing as an example (MBA)Marketing Channels explained with Bombay Dyeing as an example (MBA)
Marketing Channels explained with Bombay Dyeing as an example (MBA)joyousjoylyn
 
Cadbury Diary Milk : Worm Controversy | Crisis Management |
Cadbury Diary Milk : Worm Controversy | Crisis Management |Cadbury Diary Milk : Worm Controversy | Crisis Management |
Cadbury Diary Milk : Worm Controversy | Crisis Management |Somya Paramguru
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyJul Ahn
 
Case Study- Media Ethics
Case Study- Media EthicsCase Study- Media Ethics
Case Study- Media EthicsRachelWeis4
 
Trends + Trendsetters: The Best in Fashion Content Marketing
Trends + Trendsetters: The Best in Fashion Content MarketingTrends + Trendsetters: The Best in Fashion Content Marketing
Trends + Trendsetters: The Best in Fashion Content MarketingNewsCred
 
Brand audit - Bajaj Auto
Brand audit - Bajaj AutoBrand audit - Bajaj Auto
Brand audit - Bajaj AutoTushar Arora
 
Marketing management brand ambassador
Marketing management brand ambassador Marketing management brand ambassador
Marketing management brand ambassador Rohan Mohite
 
Amul chocolate promotion
Amul chocolate promotionAmul chocolate promotion
Amul chocolate promotionGagan Gouda
 
IDEA TO IDENTITY: THE DESIGN OF BRAND
IDEA TO IDENTITY:  THE DESIGN OF BRANDIDEA TO IDENTITY:  THE DESIGN OF BRAND
IDEA TO IDENTITY: THE DESIGN OF BRANDSudio Sudarsan
 
Brand Advertising PowerPoint Presentation Slides
Brand Advertising PowerPoint Presentation SlidesBrand Advertising PowerPoint Presentation Slides
Brand Advertising PowerPoint Presentation SlidesSlideTeam
 
Marketing cadbury
Marketing   cadburyMarketing   cadbury
Marketing cadburysamarasil
 
The Fall of Kodak- A tale of disruptive technology and bad business
The Fall of Kodak- A tale of disruptive technology and bad businessThe Fall of Kodak- A tale of disruptive technology and bad business
The Fall of Kodak- A tale of disruptive technology and bad businessTushar Sharma
 
Ted Baker: Brand Profile + Line Development
Ted Baker: Brand Profile + Line DevelopmentTed Baker: Brand Profile + Line Development
Ted Baker: Brand Profile + Line DevelopmentShraddha Kutty
 

What's hot (20)

Cadbury India : A fight to worm rumour
Cadbury India : A fight to worm rumourCadbury India : A fight to worm rumour
Cadbury India : A fight to worm rumour
 
Habit Marketing
Habit MarketingHabit Marketing
Habit Marketing
 
Zara
ZaraZara
Zara
 
Bira 91
Bira 91Bira 91
Bira 91
 
Diversity and inclusion at the home depot v2
Diversity and inclusion at the home depot   v2Diversity and inclusion at the home depot   v2
Diversity and inclusion at the home depot v2
 
Marketing Channels explained with Bombay Dyeing as an example (MBA)
Marketing Channels explained with Bombay Dyeing as an example (MBA)Marketing Channels explained with Bombay Dyeing as an example (MBA)
Marketing Channels explained with Bombay Dyeing as an example (MBA)
 
cadbury
cadburycadbury
cadbury
 
Cadbury Diary Milk : Worm Controversy | Crisis Management |
Cadbury Diary Milk : Worm Controversy | Crisis Management |Cadbury Diary Milk : Worm Controversy | Crisis Management |
Cadbury Diary Milk : Worm Controversy | Crisis Management |
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
 
Case Study- Media Ethics
Case Study- Media EthicsCase Study- Media Ethics
Case Study- Media Ethics
 
Trends + Trendsetters: The Best in Fashion Content Marketing
Trends + Trendsetters: The Best in Fashion Content MarketingTrends + Trendsetters: The Best in Fashion Content Marketing
Trends + Trendsetters: The Best in Fashion Content Marketing
 
Brand audit - Bajaj Auto
Brand audit - Bajaj AutoBrand audit - Bajaj Auto
Brand audit - Bajaj Auto
 
Marketing management brand ambassador
Marketing management brand ambassador Marketing management brand ambassador
Marketing management brand ambassador
 
Rebranding
RebrandingRebranding
Rebranding
 
Amul chocolate promotion
Amul chocolate promotionAmul chocolate promotion
Amul chocolate promotion
 
IDEA TO IDENTITY: THE DESIGN OF BRAND
IDEA TO IDENTITY:  THE DESIGN OF BRANDIDEA TO IDENTITY:  THE DESIGN OF BRAND
IDEA TO IDENTITY: THE DESIGN OF BRAND
 
Brand Advertising PowerPoint Presentation Slides
Brand Advertising PowerPoint Presentation SlidesBrand Advertising PowerPoint Presentation Slides
Brand Advertising PowerPoint Presentation Slides
 
Marketing cadbury
Marketing   cadburyMarketing   cadbury
Marketing cadbury
 
The Fall of Kodak- A tale of disruptive technology and bad business
The Fall of Kodak- A tale of disruptive technology and bad businessThe Fall of Kodak- A tale of disruptive technology and bad business
The Fall of Kodak- A tale of disruptive technology and bad business
 
Ted Baker: Brand Profile + Line Development
Ted Baker: Brand Profile + Line DevelopmentTed Baker: Brand Profile + Line Development
Ted Baker: Brand Profile + Line Development
 

Viewers also liked

Impact of celebrity endorsement on brand image
Impact of celebrity endorsement on brand imageImpact of celebrity endorsement on brand image
Impact of celebrity endorsement on brand imagebrandsynapse
 
Basic pointers brand ambassador
Basic pointers brand ambassador Basic pointers brand ambassador
Basic pointers brand ambassador Ashish Chattoraj
 
An old & rare pictures of the indian history
An old & rare pictures of the indian historyAn old & rare pictures of the indian history
An old & rare pictures of the indian historyAdvika Dwivedi
 
Marketing - Brand Ambassador
Marketing - Brand AmbassadorMarketing - Brand Ambassador
Marketing - Brand Ambassadorams_5686
 
CELEBRITY ENDORSEMENT
CELEBRITY ENDORSEMENTCELEBRITY ENDORSEMENT
CELEBRITY ENDORSEMENTKHYATI89
 
Ppt on impact of celebrity endorsement on consumer buying decision
Ppt on impact of celebrity endorsement on consumer buying decisionPpt on impact of celebrity endorsement on consumer buying decision
Ppt on impact of celebrity endorsement on consumer buying decisionmolisca
 

Viewers also liked (6)

Impact of celebrity endorsement on brand image
Impact of celebrity endorsement on brand imageImpact of celebrity endorsement on brand image
Impact of celebrity endorsement on brand image
 
Basic pointers brand ambassador
Basic pointers brand ambassador Basic pointers brand ambassador
Basic pointers brand ambassador
 
An old & rare pictures of the indian history
An old & rare pictures of the indian historyAn old & rare pictures of the indian history
An old & rare pictures of the indian history
 
Marketing - Brand Ambassador
Marketing - Brand AmbassadorMarketing - Brand Ambassador
Marketing - Brand Ambassador
 
CELEBRITY ENDORSEMENT
CELEBRITY ENDORSEMENTCELEBRITY ENDORSEMENT
CELEBRITY ENDORSEMENT
 
Ppt on impact of celebrity endorsement on consumer buying decision
Ppt on impact of celebrity endorsement on consumer buying decisionPpt on impact of celebrity endorsement on consumer buying decision
Ppt on impact of celebrity endorsement on consumer buying decision
 

Similar to Brand Ambassador!!!!!.

Branding- The Importance of Branding in a Digital World (Richard Meads speaki...
Branding- The Importance of Branding in a Digital World (Richard Meads speaki...Branding- The Importance of Branding in a Digital World (Richard Meads speaki...
Branding- The Importance of Branding in a Digital World (Richard Meads speaki...Blue Digital
 
Discover the hidden 6 diamonds of professional branding
Discover the hidden 6 diamonds of professional brandingDiscover the hidden 6 diamonds of professional branding
Discover the hidden 6 diamonds of professional brandingTimo Savolainen
 
Great Brands are Human Experiences. Not ads or logos.
Great Brands are Human Experiences. Not ads or logos.Great Brands are Human Experiences. Not ads or logos.
Great Brands are Human Experiences. Not ads or logos.Breakaway LLC
 
The Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's EconomyThe Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's EconomyJean-Guy Francoeur
 
Whats your story how to create a brand voice
Whats your story how to create a brand voiceWhats your story how to create a brand voice
Whats your story how to create a brand voiceemfluence
 
Brand You 12063726875622 2
Brand You 12063726875622 2Brand You 12063726875622 2
Brand You 12063726875622 2NoeliaMazon
 
The outcast story
The outcast storyThe outcast story
The outcast storyThe Outcast
 
How To Become More Creative With Branding
How To Become More Creative With BrandingHow To Become More Creative With Branding
How To Become More Creative With BrandingCatur PW
 
Brand Confidential Workbook
Brand Confidential WorkbookBrand Confidential Workbook
Brand Confidential WorkbookMallika Malhotra
 
Bootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandBootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
 

Similar to Brand Ambassador!!!!!. (17)

Brand consultation
Brand consultationBrand consultation
Brand consultation
 
Branding- The Importance of Branding in a Digital World (Richard Meads speaki...
Branding- The Importance of Branding in a Digital World (Richard Meads speaki...Branding- The Importance of Branding in a Digital World (Richard Meads speaki...
Branding- The Importance of Branding in a Digital World (Richard Meads speaki...
 
Discover the hidden 6 diamonds of professional branding
Discover the hidden 6 diamonds of professional brandingDiscover the hidden 6 diamonds of professional branding
Discover the hidden 6 diamonds of professional branding
 
Branding for the Start-up
Branding for the Start-upBranding for the Start-up
Branding for the Start-up
 
Great Brands are Human Experiences. Not ads or logos.
Great Brands are Human Experiences. Not ads or logos.Great Brands are Human Experiences. Not ads or logos.
Great Brands are Human Experiences. Not ads or logos.
 
Branding for Business
Branding for BusinessBranding for Business
Branding for Business
 
The Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's EconomyThe Power of Personal Branding and How to Brand Yourself in Today's Economy
The Power of Personal Branding and How to Brand Yourself in Today's Economy
 
The Power of Personal Branding
The Power of Personal BrandingThe Power of Personal Branding
The Power of Personal Branding
 
!Branding 60 min
!Branding 60 min!Branding 60 min
!Branding 60 min
 
Whats your story how to create a brand voice
Whats your story how to create a brand voiceWhats your story how to create a brand voice
Whats your story how to create a brand voice
 
About Branding
About BrandingAbout Branding
About Branding
 
Brand You 12063726875622 2
Brand You 12063726875622 2Brand You 12063726875622 2
Brand You 12063726875622 2
 
The outcast story
The outcast storyThe outcast story
The outcast story
 
How To Become More Creative With Branding
How To Become More Creative With BrandingHow To Become More Creative With Branding
How To Become More Creative With Branding
 
Brand Confidential Workbook
Brand Confidential WorkbookBrand Confidential Workbook
Brand Confidential Workbook
 
Bootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome BrandBootstrap Business Seminar 5: Creating an Awesome Brand
Bootstrap Business Seminar 5: Creating an Awesome Brand
 
Bbs lecture
Bbs lectureBbs lecture
Bbs lecture
 

Recently uploaded

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 

Recently uploaded (20)

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 

Brand Ambassador!!!!!.