Businesses rooted in technology wish to enjoy steady growth by design. As you move forward, you’ll need more leads that will be delivered in the most predictable way possible. You may be wondering what marketing strategy you should adopt - inbound or outbound? How about that you will ultimately need both?

1. 4 Reasons Why You
Should Combine
Outbound And Inbound

2. STEPS TO GO
#1 Quick results vs. the long haul
Client acquisition using inbound is like building a castle. You slowly fortify
your empire. Remember that growing this channel is a long-term process
which unfortunately also strains the budget. Not every business can
afford an investment like that, especially in the early stages.
To launch an outbound campaign, say, a cold email one, you don’t have to
devote as much time as with inbound. Even if you'll do it yourself.

3. STEPS TO GO
#2 Outbound for a strong start
When trying to expand your business, you need a steady, predictable
inflow of leads. Inbound ones may be unstable at times, especially
early on. Outbound is a channel you can use to acquire potential
customers in your early stages of growth.
Waiting for leads to become interested in your content won’t create a
steady flow. An email campaign, for example, delivers leads way faster.

4. STEPS TO GO
#3 Get some valuable insights
While inbound can employ content to attract a certain group of people,
outbound allows you to reach out directly to people matching your ideal
customer profile. Or help you to define one. The answers you’ll get will
help you understand if:
● Your targeting was precise
● People are interested in your product or service at all
● Who and from what industry is most likely to reply
● You’ll often get feedback regarding the usability/quality of the
product or your website

5. STEPS TO GO
#4 It’s fully measurable
After several cold email campaigns, you know a whole lot more about your
potential clients. You can draw conclusions, see what’s working, what’s not,
and fix the errors. Based on results and stats, you’ll be able to predict the
number of leads coming in the near future. It’s pure math.
In case of inbound, both measuring and predicting results is very difficult.
You need powerful tools to connect the site visitor activity with actual types
of people.

6. Suddenly interested
in reading more?
https://righthello.com/benefits-of-combine-outbound-inbound-marketing
Click!
Yep, do it!
Go for it!